Tomorrow and The Butterfly

DAVINES DOCUMENTARY

Can you have beauty without sustainability? In this film we explore why we don't think they can exist separately, through inspiring stories of sustainability and beauty from all over the world.

Watch the trailer!

Tomorrow and The Butterfly is a feature-length documentary filmed in six vignettes, that tells stories of sustainability, beauty and diversity from around the world.

Through these true stories, we find a common thread in the individual yet collective belief that something truly beautiful and good is possible.

The common denominator is Davide Bollati, with his vision of business and brand ethos.

“

How can you have beauty without sustainability? They go well together because you cannot have one without the other.

Davide Bollati
President - Davines

The movie is composed of six episodes, one prologue and one epilogue.

PROLOGUE
Italy

We meet Davide Bollati and his unique philosophy toward business. We discover the new "house" of the company, the Davines Village, along with other key figures of the film.

EPISODE I
Living Sculptures - Italy

A group of Slow Food farmers, supported by Davines and driven by Cristina Pellizzari, are trying to save the ancient species of Quercetano olive tree in Tuscany fromurban encroachment.

EPISODE II
Foundations - Italy

We meet Silvana and Gianni Bollati, founders of the company, and discover how a small family business became an international company with a profound sense of ethics.

EPISODE III
The Power of Beauty - Cambodia

Matthew Fairfax, an entrepreneur inthe hairdressing world, works to save young human trafficking survivors by giving them the opportunity to pursue a career in thebeauty industry.

EPISODE IV
Butterflies - Italy

Through the words of his sister Stefania, we begin to better understand the nature of Davide: "It is impossible to predict the direction of a butterfly's flight. Yet, it always manages to get where it wants to go. Davide is like a butterfly".

EPISODE V
I Must Be A Rebel - USA

In the United States, salon owners Chelsey Pickthorn and Jocelyn Simone collaborate with indie music bands across the country to help them create their own look.

EPISODE VI
Shampoo - Italy

Back in Parma, Davines’ R&D lab works to develop a new super-sustainable product, A Single Shampoo. A labor of love for CEO Paolo Braguzzi, to raise the bar for eco-friendly shampoo, even if the project appearsto be a never-ending quest.

EPILOGUE
Italy

While Davide Bollati is leaving for a trip, we finally understand the deep nature of his soul.

The protagonist

Ever since he was a child, Davide Bollati began to develop a profound sense of respect for the environment which - as an adult - eventually led him to develop his business on a core value: sustainability.

“

I have a choice. I can afford celebrities, or I can afford sustainability. I choose to do sustainability.

Davide Bollati
President - Davines

The director

The direction of the documentary was curated by Alessandro Soetje. Born in Bologna in 1970, he graduated with a philosophy degree from the University of Milan. Today he works as a director and director of photography for documentaries and journalistic programs, all over the world.

“

Davines has chosen to share its story, with transparency and purity. The aim was not to promote the brand or a product, but to explain its philosophy using stories, images and testimonies.

Alessadro Soetje
Director

Film festivals and TV

Tomorrow and The Butterflywas shortlisted for the Branded Content of the Year prize at the Content Innovation Awards, held recently in Cannes. It has been named an official selection of Around International Film Festival, Paris and Amsterdam editions, and in the Polish International Film Festival. It will be featured as part of the Berlin Italian Film Festival this November, as well.

Cinémoi TV has acquired the worldwide rights (excluding Asia) to the compelling short film The Power of Beauty, part of the feature-length documentary Tomorrow and The Butterfly.