Tomorrow and The Butterfly
DAVINES DOCUMENTARY
Can you have beauty without sustainability? In this film we explore why we don't think they can exist separately, through inspiring stories of sustainability and beauty from all over the world.
Tomorrow and The Butterfly is a feature-length documentary filmed in six vignettes, that tells stories of sustainability, beauty and diversity from around the world.
Through these true stories, we find a common thread in the individual yet collective belief that something truly beautiful and good is possible.
The common denominator is Davide Bollati, with his vision of business and brand ethos.
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How can you have beauty without sustainability? They go well together because you cannot have one without the other.
Davide Bollati
President - Davines
PROLOGUE
Italy
We meet Davide Bollati and his unique philosophy toward business. We discover the new "house" of the company, the Davines Village, along with other key figures of the film.
EPISODE I
Living Sculptures - Italy
A group of Slow Food farmers, supported by Davines and driven by Cristina Pellizzari, are trying to save the ancient species of Quercetano olive tree in Tuscany fromurban encroachment.
EPISODE II
Foundations - Italy
We meet Silvana and Gianni Bollati, founders of the company, and discover how a small family business became an international company with a profound sense of ethics.
EPISODE III
The Power of Beauty - Cambodia
Matthew Fairfax, an entrepreneur inthe hairdressing world, works to save young human trafficking survivors by giving them the opportunity to pursue a career in thebeauty industry.
EPISODE IV
Butterflies - Italy
Through the words of his sister Stefania, we begin to better understand the nature of Davide: "It is impossible to predict the direction of a butterfly's flight. Yet, it always manages to get where it wants to go. Davide is like a butterfly".
EPISODE V
I Must Be A Rebel - USA
In the United States, salon owners Chelsey Pickthorn and Jocelyn Simone collaborate with indie music bands across the country to help them create their own look.
EPISODE VI
Shampoo - Italy
Back in Parma, Davines’ R&D lab works to develop a new super-sustainable product, A Single Shampoo. A labor of love for CEO Paolo Braguzzi, to raise the bar for eco-friendly shampoo, even if the project appearsto be a never-ending quest.
EPILOGUE
Italy
While Davide Bollati is leaving for a trip, we finally understand the deep nature of his soul.
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