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Behind the formula
A New Colour features ammonia-free formulas with natural antioxidants.
A formula derived from plants
The formulas have carotenoids and melanin derived from plants that counteract free radicals and have antioxidant properties. Formulas are ammonia-free to ensure an odorless application, providing comfort for both the stylist and client.
Healthy, shiny, hydrated hair
A New Colour preserves hair thanks to its gentle formulas with emollient and moisturizing substances like castor oil and carnauba wax. Metasilicate, which is part of the cream base, is a natural and biodegradable powder rich in silica. The overall end result is soft hair and intense, velvety colors.