Blondes, it’s time to meet our new powerhouse assortment: Heart of Glass. With this simple five-part regimen, maintaining the health and beauty of your blonde strands has never been easier.
Heart of Glass offers a complete hair routine with five products: shampoo, conditioner, treatment and an illuminating thermal-protective fluid.
All of the products in this line are designed to highlight the beauty of blonde hair. Never compromising on our vision of sustainable beauty, the assortment is also produced with energy entirely from renewable sources. All of the products are carbon neutral, and the bottles are made with post-consumer recycled plastic.
You might be used to using a purple shampoo for blonde hair, but both the shampoo and conditioner in this line have a very unique color: indigo blue.
This vibrant hue comes from the natural extract of Jagua fruit which is sustainably grown in Colombia to help maintain biodiversity. The blue from the Jagua extract guarantees a delicate chromatic balancing of the shades and is perfect for all types of blonde hair — this will help cool tone blondes steer away from warm hues, and prevent the warm-toned blondes from becoming even warmer. If you’re noticing dullness after things like sun, chlorine or saltwater exposure, this will help to revive the natural shine, glossiness and vitality of your hair.
And as a bonus: it can be used with every single wash, as there is no risk of chromatic overload.
Nature and science: your allies to strengthen, repair and nourish you hair
FORTIFYING BOTANICAL SHIELD
Heart of Glass Sheer Glaze contains a new natural active ingredient — patented at the Davines Labs — that is sourced from the Scandinavian fir tree.
This "botanical shield” comes from fibers taken from trees grown in sustainably-managed forests. It strengthens, hydrates and gives elasticity to the hair, shielding it from the heat and helping to prolong the life of your style.
BIACIDIC BOND COMPLEX
A complex of molecules created and patented at the Davines Labs, this is present in the Intense Treatment and Rich Conditioner. Biacidic Bond Complex has an extraordinary effect on hair, strengthening with a preventative action and helping to repair damage at the same time.
BAOBAB EXTRACT, THE BOTANICAL ALTERNATIVE TO SILICONES
The Heart of Glass formulas are enriched with an innovative natural extract from Baobab seeds. This ingredient is a botanical alternative to silicones, since it helps moisturize and control the hair.
We source our baobab extract from African baobab plantations that grow and manage their crops in a sustainable way.
Since 2006, reducing and compensating CO2 emissions has been our priority.
The production facility in Parma - where we create the Davines lines - is powered by energy 100% from renewable sources.
In fact, since 2006 the production site uses green electricity. With the opening of the Davines Village in 2018, we have also replaced fossil gas with biomethane and geothermal energy.
CO2 emissions generated during the whole life cycle of our products - excluding the usage phase - are compensated through the EthioTrees project.
With EthioTrees, we support the soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia, which is at risk of desertification.
