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This is an Invisible Dry Shampoo
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We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.
with movements
We can grow beyond ourselves with the beauty we create, with every purposeful step we take. For Earth Month we collaborated with dancer and choreographer Fanny Sage to interpret Grow Beautiful, our mantra for balancing environmental regeneration with personal growth, and for showing that even the smallest of actions can have positive impacts everywhere.
your choices with you
This is not just a cotton tote. The Grow Beautiful bag is our regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet.
Discover how to get the bag in your favourite salon
Thanks to your purchase, we have been able to contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture.
*The CO2 emissions generated by raw materials, production, packaging, transport are neutralized through the reforestation project Degraded Land Reforestation in India.
of Regenerative Organic Agriculture
the European Regenerative Organic Center
Our 16-hectare research center dedicated to regenerative organic farming here in Parma, Italy.
In 2021, we announced a pioneering initiative in collaboration with Rodale Institute: the foundation of EROC, in the backyard of the Davines Group Village in Parma. Its 16-hectares are dedicated to research around regenerative organic agriculture, with a focus on soil biodiversity and carbon sequestration, as well as farming education and consumer communications. This project is feeding our commitment to grow the regenerative organic movement while having a direct impact on our own supply chain.
Our socio-environmental campaign
In 2021, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.
Hair and body wash with Activist® ingredients grown according to the ROA principles.
Lifestyle tote bag, made of regenerative organic certified cotton.
Stay tuned for what’s coming next.
Sustainability blog & reports
We take part part in our higher environmental and social satiability beards.
Discover our intentions to live in a more sustainable and supportive way.
Improved sustainability is only achievable through transparency.
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