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Enhance natural and cosmetic color

image of a colorful scales pattern

Alchemic is a system of shampoos and conditioners with pure pigments that can intensify and brighten both natural and cosmetic color.

This is non-permanent color that gives you free reign to experiment without worrying about long-term effects. These 6 tones can be creatively mixed together, or used separately to maintain and enhance natural and cosmetic color.


Beautiful color through pure pigments

A kaleidoscope type pattern

Why should color be a commitment? Alchemic washes out in about 3 shampoos, letting you try a new look, risk-free.

Each family within the Alchemic system covers a different range of hair colors. Icy platinum blondes can avoid brassiness with Alchemic Silver, dark brunettes can add rich, never-dull tones with Alchemic Chocolate, and vibrant warm reds are boosted by Alchemic Copper.

Customized color care with Alchemic


- Add vibrancy and reflective shine to your hair
- Protective agents in the formula help to hydrate and gently cleanse
- Embrance and enhance gray tones with Alchemic Silver


- Get creative! Mix different shades to create a custom look
- Boost tones of cosmetic color
- Extend the life of your color between color services

The science behind Alchemic

The term alchemy comes from the Arab word "Al-kimia," meaning chemistry in its highest form.

Intense yet gentle formulas

The Alchemic formulas protective agents provide intense hydration and help to prevent split ends. Alchemic shampoos contain a gentle cleansing substance, which delicately preserves color.

Reflective and beautiful hair

Alchemic is made with pure pigments that are deposited on the hair surface, reviving color and preserving the intensity between color treatments. It adds wonderful reflections by strengthening the hair from the inside, protecting and brightening it.

Sustainability facts

For the Davines Group, every product is made using the most sustainable and effective practices possible.

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We are proud to be a B Corporation, meeting the highest standards of social and environmental responsibility.

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We have integrated several of the United Nation's "Sustainable Development Goals" into our own business and production strategy, such as clean energy and climate action.

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