For the second year in a row, the Davines Group was honored by B Lab with the prestigious Best for Environment award.
B Lab is a nonprofit that serves a global movement of people using business as a force for good. B Lab’s initiatives include B Corp Certification.
The term B Corp defines certified companies that have chosen to redefine their business model by moving away from a simple profit orientation with the aim of generating a positive impact on people, the environment and the communities in which they operate.
The B Corps, present in more than 60 countries in the world, are "activist" companies that measure and reach the highest standards in the world of social, environmental and economic performance.
The Best for The World award is given to companies that obtain the best scores in the specific areas of the B Impact Assessment (BIA): environment, governance, customers, community, collaborators. To become an honoree on the Best For Environment list, companies scored in the top 10% of all the 2,900 Certified B Corps on the Environment category.
In Italy, 22 B Corporations have achieved this result and the Davines Group with its brands Davines, Comfort Zone and Skin Regimen has become an honoree for the second year in a row (2018 and 2019).
photo credits: B Corp