Your Daily Dose of Everything Award-Winning Hair Every DaySoftness, shine, and control in one iconic do-it-all formula
- DEDE
Delicate daily products for all hair types
- NOUNOU
Nourishing products for highly-processed, damaged hair
- LOVE SMOOTHING
Smoothing collection for wavy, coarse, and frizzy hair
- LOVE CURL
Curl-enhancing and moisturizing products for curly or wavy hair
- VOLU
Volume-enhancing products for fine or limp hair
- SOLU
Clarifying products for normal to heavily-styled hair
- MOMO
Moisturizing hair essentials for dry or dehydrated hair
- MELU
Anti-breakage products for long or damaged hair
- MINU
Illuminating and protective products for colored hair
ESSENTIAL HAIRCARE
DEDE Conditioner Delicate fast conditioner for all hair types
$43.00
($43.00/Unit)
ESSENTIAL HAIRCARE
DEDE Leave-in Conditioner Leave-in conditioner for all hair types
$44.00
($44.00/Unit)
ESSENTIAL HAIRCARE
DEDE Solid Shampoo Delicate solid shampoo for all hair types
$29.00
($29.00/Unit)
Original Formula
Our good intentions
Essential Haircare is the most iconic expression of our brand's intentions
Transparency
Transparent packaging reveals formulas in their purest essence. With 93%¹ natural-origin ingredients and 92%² biodegradability, while minimizing synthetic additives.
Respectful formulas and packaging
Using only what is needed and right, guided by eco design principles and circularity.
Artisanality
Crafted with care and a devotion to detail, preserving the artisanal heritage of humankind.
Reusing before recycling
Lightweight packaging designed to be creatively repurposed as storage holders or plant pots
¹ISO: 16128
²Calculated as the sum of readily biodegradable ingredients according to the OECD 301 method
From Farm To Shower
Regenerative Organic Agriculture
Each Essential Haircare family contains a Regenerative Organic CertifiedTM active ingredient³. This means it has been sourced from a farm that practices regenerative organic agriculture, helping to mitigate climate change and regenerate the soil.
Active ingredients
These ingredients have been chosen for properties that deliver specific high efficacy benefits, helping us to create formulas that are good for your hair as well as contributing to a healthier planet.
From farm to shower /
Navigate the interactive map and meet the farms and communities cultivating our Regenerative Organic Certified™ ingredients.
Apricot
Mr. Francesco Travaglini’s farm, Larino, Campobasso, Italy
Used in MOMO/
Locks in moisture for soft, nourished hair that is manageable and easier to detangle.
Apple Pulp
From Mr. Francesco Querzola’s farm, Borgo Val di Taro, Parma, Italy
Used in: LOVE SMOOTHING/
Contains carbohydrates that give the products their ability to lock in moisture and smooth hair, as well as antioxidants that protect and keep it healthy.
White Hibiscus
From Mrs.Sanou Kuina at the Ben Dia association, Koro, Burkina Faso
Used in: DEDE/
Helps keeps hair resilient and healthy, and improves manageability by 50%1, making this a great daily range for all types of hair.
Baobab Pulp
From Mrs. Ouattara Abiba at the Women’s Association, Banfora, Burkina Faso
Used in: LOVE CURL/
Contains carbohydrates to moisturize and smooth the hair, and antioxidants to protect and keep it healthy.
Clementine Peel
From Mr. Alessandro Malerba’s farm, San Ferdinando, Reggio Calabria, Italy
Used in: VOLU/
Contain proteins that boost volume as well as antioxidants that protect the hair and keep it healthy.
Buckwheat
From Mr. Michele Aina’s farm, Romentino, Novara, Italy
Used in SOLU/
Contains health-boosting antioxidants and polysaccharides that lock in moisture and shield hair from dryness, damage, and breakage.
Green Coffee
From Mr. Aber Tocto at Churupampa farm, Chirinos, Peru
Used in: MINU/
Contains caffeine, caffeic acid, and ferulic acid, which work together to protect hair against fading and damage and help keep colour vibrant.
Lupin Seeds
From Mr. Giuseppe Pellegrino’s farm, Cutrofiano, Lecce, Italy
Used in NOUNOU/
Contains proteins, polysaccharides and fatty acids to strengthen, repair and reinforce the hair, locking in moisture and improving resilience.
The Essential Haircare Evolution
For more than 20 years, Essential Haircare has embodied the philosophical idea that the true greatness of human beings lies in the harmony between ethics and aesthetics.
Why we’re embracing Regenerative Organic Agriculture
Regenerative organic agriculture presents a pathway to reverse the damage done by conventional farming. Choosing Regenerative Organic CertifiedTMactive ingredients represents our commitment to moving beyond protection to regenerating soil health and biodiversity.
A never-ending journey towards greater sustainability
Since launching Essential Haircare in 2004, we have constantly pushed ourselves to deliver better, more considered results for your hair and for the planet. Read about the important milestones on this sustainability journey - and why we’ll never feel that we’ve made it.
Build your own sustainable haircare routine
This line of customized haircare has a strong foundation of eco-friendly ingredients and packaging.
Reusing before recycling
Essential Haircare’s lightweight packaging uses the smallest possible amount of material. Once the product is finished, the containers can be repurposed, promoting a mindset of creative reuse even before recycling.
Solid Shampoo Bars and Refills
If you want to create a more sustainable hair care routine, take a look at our compact solid shampoo bars, packaged in recyclable paper, or reuse a traditional shampoo bottle using one of our shampoo refills.