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Home - Privacy Policy

Privacy Policy

Last modified: August 22, 2022


Davines North America, Inc. (“Company” or We“) respect your privacy and are committed to protecting it through our compliance with this Policy (this “Policy”). This Policy describes the types of information we may collect from you or that you may provide when you visit the website (this “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.  

This Website is intended for use by users located in the United States only and the laws of the United States shall apply to our collection of information on this Website and to Company’s use of such information. If you are accessing this Website from outside the United States, please be aware that the laws of the United States and other countries to which your information may be transferred may not provide a level of protection equivalent to the laws in your home country. 

This Website is hosted by Shopify. You can read more about how Shopify uses your personal information here:

This Policy does not extend to other websites or applications, including our affiliates’ respective country-specific pages intended for non-U.S. users.

This Policy applies to information we collect:

  • On this Website;
  • On Company’s social media pages;
  • In email, text, and other electronic messages from Company or sent on our behalf through our affiliates or other third parties;
  • Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website;
  • When you interact with our advertising, applications, and posted content on third-party websites and services (including social media platforms and networks), if those applications, advertising or posted content include links to this Policy.

It does not apply to information collected by:

  • Through any other means, including on any other website operated by us or any third party; or
  • Any third party, including through any application or content (including advertising) that may link to or be accessible from or on this Website.

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use this Website or interact with us on social media. By accessing or using this Website or interacting with us on social media (via direct message or other social media tools), you agree to this Policy. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.


This Website is not intended for children under 16 years of age. No one under age 16 may provide any Personal Information to us on this Website or through any other platform. We do not knowingly collect Personal Information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features, register on this Website, make any purchases through this Website, use any of the interactive or public comment features of the blog linked to this Website, interact with us on social media or other platforms, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Information (as defined below) from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at


We collect several types of information from and about users of this Website, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address, telephone number, city, preferred salon, hair type, hair goals, images of your hair, or any similar information, or social media handle ("Personal Information").
  • That is about you but individually does not identify you. Please refer to Shopify’s cookie policy accessible at for more information.
  • About your internet connection, the equipment you use to access this Website, and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • From our contractors, service providers, such as analytics providers, advertising agencies, and other third parties that support our business.
  • On social media platforms and networks including but not limited to Facebook, Instagram, Tik Tok and Pinterest.
  • Automatically as you navigate through this Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

Information You Provide to Us

The information we collect may include:

  • Information that you provide by filling in forms on this Website. This includes information provided at the time of registering to use this Website or creating an account. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with this Website.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Your responses to surveys that we might ask you to complete for research purposes.
  • Details of transactions you carry out through this Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through this Website.
  • Your search queries on this Website.
  • Social media content: Information associated with your social media account including but not limited to: first name, last name, email address, username, nickname/screen name, IP address, location, timestamp and information or content you provide such as photographs, videos, reviews, which you agreed to share with us by replying with the hashtag we may send you from time to time, responding to our direct message or by using other social media tools; or such information that you submit on our social media platforms.
  • Information such as comments that you publish or display on public areas of this Website, including but not limited to our blog (collectively, "User Contributions"). Your User Contributions are posted on this Website at your own risk.
  • Information that you provide to us if you elect to use our “text an expert” service.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with this Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to this Website, including traffic data, location data, logs and other communication data and the resources that you access and use on this Website.
  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

Please refer to our cookie policy accessible at [INSERT LINK] for more information. The terms of such cookie policy are incorporated herein by reference and shall apply in addition to the terms about automatic data collection technologies set forth hereunder. In the event of conflict between the terms of the cookie policy and the terms of this Privacy Policy, the Cookie Policy shall prevail.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Click here for information on how you can opt out of behavioral tracking on this Website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically is only statistical data and does not include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. This information helps us to improve this Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize this Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to this Website.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of this Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to this Website.
  • Flash Cookies. Certain features of this Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on this Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
  • Web Beacons. Pages on this Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and to measure other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

For information about managing cookies, flash cookies, web beacons and other automatic data collection technologies on this Website, please refer to Choices About How We Use and Disclose Your Information and Shopify’s cookie policy at We do not collect Personal Information automatically, but we may tie this information to Personal Information about you that we collect from other sources or you provide to us.


Some content or applications, including advertisements, on this Website may be served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use this Website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see how you can opt out of receiving targeted ads from members of the Network Advertising Initiative (”NAI”) on the NAI’s website. See also Choices About How We Use and Disclose Your Information.


We use information that we collect about you or that you provide to us, including any Personal Information:

  • To present this Website and its contents to you.
  • To provide you with information, products, or services that you request from us.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including but not limited to processing your requests, purchases, transactions, and payments, and preventing transactional fraud.
  • To respond to your inquiries, including to investigate and address your concerns, monitor and improve our responses.
  • To create, maintain, manage, customize and secure your online account, including access to your online and in-store purchase history.
  • To notify you about changes to this Website or any products or services we offer or provide though it.
  • To communicate with you about, and administer your participation in, special events, contests, sweepstakes, programs, surveys and other offers.
  • To operate and communicate with you about our social networking or mobile applications.
  • For marketing and advertising, such as to send you marketing and advertising materials, and to show you advertisements for our products on social media and other websites.
  • To communicate with you via direct message or through other social media tools (e.g., hashtags) if you interact with us on social media (e.g., through tagging).
  • To operate, evaluate and improve our business (including developing new products and services; managing our communications; analyzing our products, performing data analytics; and performing accounting, auditing and other internal functions).
  • To comply with applicable legal requirements, relevant industry standards and our policies and respond to law enforcement requests.
  • To allow you to participate in interactive features on this Website, such as posting reviews and testimonials on our products and comments on our blog.
  • To personalize your experience on this Website and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Websites, third-party sites, and via email or text message (with your consent, where required by law).
  • To provide, support, and develop this Website, products, and services (including but not limited to customer care).
  • To help maintain the safety, security, and integrity of this Website, our products and services, databases and other technology assets, and business.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about this Websites' users is among the assets transferred.
  • To fulfill any other purpose for which you provide it.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.


We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose Personal Information that we collect or you provide as described in this Policy:

  • To our subsidiaries and affiliates.
  • To contractors, service providers, and other third parties we use to support our business.
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by Company about this Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it. For example, if you give us an email address to use the "email a friend" feature of this Website, we will transmit the contents of that email and your email address to the recipients.
  • For any other purpose disclosed by us when you provide the information.
  • With your consent.

We may also disclose your Personal Information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or apply our terms of use or terms of sale and other agreements, including for billing and collection purposes.
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website or If you disable or refuse cookies, please note that some parts of this Website may then be inaccessible or not function properly.
  • Promotional Offers from the Company. If you do not wish to have your email address/contact information used by the Company to promote our own products or services, you can let us know by unchecking the relevant box located on the form on which we collect your email address/contact information (e.g., payment page and registration form on our Website). If you subscribed to our email newsletter, you may unsubscribe by clicking on the link at the bottom of the email. This opt out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.
  • Social Media Platforms. When you interact with us through social media or other third party platforms, plug-ins, integrations or applications, these platforms may share certain information to us about you. Such information is shared with us subject to platform privacy policy. We do not control the privacy settings and preferences maintained by these social media platforms. You can control the information that we receive by changing your privacy settings offered by the relevant social media platform.  Please remember that any content submitted to one of our social media platforms may be viewed by the public, so you should be cautious about providing certain personal data, e.g. financial information or address details. We are not responsible for any actions taken by other individuals if you post personal data on one of our social media platforms and we recommend that you do not share such information. If you do not wish to have any of your information including but not limited to your social media posts, social media handle, images, and comments, to be re-shared by us in the same or other social media platforms or used by us for marketing purposes (e.g., in email newsletters or blog), please do not use any hashtag (including but not limited to “#yesdavines”) we may send you from time to time via a direct message or other social media tool , or post a reply thereto, and refrain from tagging us in any of your posts or images.

Affiliate Marketing:

We partner with Rakuten Advertising, who may collect personal information when you interact with our site. The collection and use of this information is subject to the privacy policy located here:

Rakuten’s privacy policy:

To submit an opt-out request:

Email Marketing: 

  • Pixels Within Emails: To ensure that you receive messages that you’ll love to receive, are relevant to you and personalized to your interests and shopping experiences, we add a pixel to our emails which helps us understand behaviors and personalize our campaigns. The pixel is a small piece of code - literally, a 1x1 pixel - which gives us insights into what you do with our emails, such as if it is delivered to your inbox, if you open it, mark it as spam or unsubscribe; if you click through to our website or offer. Additionally, it tells us the type of device you use to open the email, where you are in the case of open or click (by IP address and ‘best estimate’ geo location based on that IP). By having these insights, it helps us deliver, what we hope, to be meaningful, engaging and exactly the type of emails you hope to receive from us and when you want to receive them.
  • Cookies: You will see that we use an Ometria cookie, which helps us understand your activity on our website and which of our products you are most interested in. Amongst others, the cookie sends us information about where you are when viewing our site, how long you visited our site, including which pages you land on and leave, the products and categories you viewed on each visit and the type of device and browser used. The cookie is persistent and has a one year time limit, renewed each time you interact with us. So, if you first visit us on 01/02 the cookie will persist until 31/01 in the following year. However, if you subsequently visit us on 01/06, the cookie will then persist until 31/05 in the following year.
  • Profiling Data: The information from email pixels, cookies and your purchase history are brought together to give us a unified customer view. When we look at all of our customers we can better understand what they would like to receive from us: for instance birthday well wishes, emails at the beginning of the day rather than in the evening, sales offers, along with insights that help us plan stock control, designs or brands we may hold. Our aim is to ensure that we carry goods that are relevant to our customers and you love to hear from us when we send you messages. By having a unified customer view we endeavor to offer you a personalized shopping experience. We do this by using data brought together by Ometria’s customer data platform. For instance: if we know a group of our customers want to hear about our latest products we store that preference and make sure they receive an email when we launch a new season’s goods; or if we have special offers for loyal customers (e.g. VIPs) we will send those offers only to that group of customers. 


  • We use your product purchase information to send emails requesting product reviews via copy, image, or video, in exchange for an incentive to you, the customer. 
  • We ask, but do not require, personal information on the reviewer.
  • By accepting terms & conditions, when leaving a review or a photo/video review on Davines (, you agree to the data collection and processing of personal information.


Our aim is always for you to have a fabulous experience with us and we work hard to make sure that our analysis and use of your data are in harmony with your expectations. We regularly review the information we hold to ensure that it is relevant and accurate.


California residents may have additional rights and choices with respect to their Personal Information. Please see our Privacy Notice for California Residents for more information.

Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated address: However, please know we do not currently sell data triggering that statute's opt-out requirements.


You can review and change your Personal Information by logging into your Davines account on this Website and visiting your account profile page.

If you delete your User Contributions from this Website, copies of your User Contributions may remain viewable in cached and archived pages, or might have been copied or stored by other Website users. Proper access and use of information provided on this Website, including User Contributions, is governed by our terms of use.

California residents may have additional rights and choices with respect to their Personal Information. Please see Your California Privacy for more information.


If you are a California resident, California law may provide you with additional rights regarding our use of your Personal Information. Please visit our privacy notice for California residents for more information.


We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of this Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of this Website like message boards. The information you share in public areas may be viewed by any user of this Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to this Website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this Website.


In the event that you elect to use our “text an expert” service, we will also collect and store the Personal Information that you send to us via participation in that service, which may include information regarding your hair type, your hair goals, and photos of your hair, should you choose to share them, and similar information. If you have an account or order with us, we will connect it with your phone number in order to provide you with better customer care. This service is only available at the times communicated on our social media accounts as an additional way to offer customer care. Replies are not automated and are managed by our customer care team. We will not opt you in to any communication via text without your consent.


The Company may start certain other marketing campaigns from time to time which may involve the use of personal information collected by the Company. Such use shall be covered by this Privacy Policy and the terms of such other marketing campaigns as such may be generated by the Company from time to time, regardless of whether the users entered into them independent from this Privacy Policy or whether such terms are identified under this Privacy Policy by name, shall be an integral part of this Privacy Policy and are incorporated herein by reference.  Such other marketing campaigns include without limitation the Company’s SMS campaign and referral program, the respective terms of which are accessiblehere. If you have any questions about such other marketing campaigns, please refer to the respective terms of such campaign or contact the Company at the contact information listed below.


The personal data collected from data subjects are subject to processing for profiling purposes with regards to purchasing habits and/or preferences fo services and/or products supplied by the company. 

For more information, write to the relevant e-mail address or to

- The information collected identifies data subjects for profiling purposes, that is, in relation to their purchasing habits and/or preferences, browsing or other identifying data generated by the devices, applications, tools and protocols used, such as IP addresses, temporary markers (cookies) or other identifiers, in order to analyse this data and propose marketing and remarketing services. 

- The categories of people in charge of processing data for the above purposes are the people in charge of managing the site, the customer service, the marketing activities, the IT systems, as well as third companies that process data on behalf of the company (GDPR Art. 28); data may be communicated to the authorities entitled to receive them.

- Your data will be processed only by staff who have been duly authorized and trained for processing (GDPR, Art.29) and they will not be disclosed to external persons, disseminated or transferred to non-EU countries. Any other case will be specified in the relevant form.

- Your personal data will be processed by automated systems.

Specific security measures have been deployed in order to prevent the loss of, unlawful or unfair use of, or unauthorized access to the data.

- Data are stored up to 12 months following collection, then consent must be renewed if data subjects are interested to do so.

- The data are provided by the data subjects on an optional basis for profiling purposes with regards to promotional/marketing activities.

- Processing is optional for activating the profiling service, therefore consent must be given to carry this out.

- Focus: Retargeting / Remarketing / Advertising Information: 

his website uses remarketing technologies to communicate, optimize and process advertising based on the visit of the data subjects to this website. In particular, the information collected (IP address and email address) is transmitted to the following partners with whom the remarketing activities are associated in order to classify the users of the website into user groups. Based on the different user groups, personalized advertisements for DAVINES SpA products and services are proposed to users on other websites or applications. 

The processing is carried out on the legal basis of the user's consent (art. 6 c. 1 letter a of the GDPR), which can be revoked at any time. Users may also opt out of certain advertising features through the corresponding device configuration options, such as the mobile advertising configuration options or the general advertising configuration. 

  • Google Customer Match   

The Customer Match function allows advertising messages to be displayed to the user even after visiting this website and authenticating (logging in) to Google services, as well as searching Google, YouTube or using Gmail through the Google Adwords service. The user information provided to Google is stored as part of the Google Adwords service and is only used to provide the service to DAVINES SpA. Users can disable the use of cookies by Google by installing the plug-in provided at the following 

  • Facebook Pixel  

This website uses Facebook counting pixel to measure conversion. Tracking pixels are small, pixel-sized pieces of software on this website that create a connection between the user's visit to the website and Facebook. When the pixel is loaded, Facebook installs a so-called "fr" biscuit on the user's computer, which helps Facebook to offer more personalised advertising, but also to measure and improve advertising. When the "fr" biscuit is installed, Facebook can track the user's browsing behaviour through other websites that have used a Facebook Pixel or a Facebook Social plugin. For more information, please visit the following links: and To deactivate, please visit the following link: (after logging in). 

For further information, please refer to the Cookie Policy.



The personal data communicated by the interested parties during the compilation of specific forms for registration to initiatives of various forms and interests, are processed for the purpose of registration or participation in them.

For more information write to the relevant e-mail address to

Personal data are requested from interested parties to follow up on requests for registration to the initiatives presented. The e-mail address will be used if necessary to complete the registrations, as well as to send remainders regarding any events. The other data collected are required to complete the registration and registration of participation in the initiatives presented.

The categories of people authorised to process data for the above purposes are the people in charge of organizing and managing the events, customer service, IT systems, as well as third companies who provide support in some specific cases, such as, by way of example, IT maintenance services, event organization, etc.); data may be communicated to the authorities entitled to receive them.

The data collected shall not be notified to external subjects, disclosed or transferred to countries outside the EU. Any other case will be specified in the relevant form.

The collected data shall be stored solely for the time necessary to allow us to provide the requested services associated with the digital events.s.

The provision of data is mandatory for the purposes indicated above, solely for the purpose of granting registration to the initiatives proposed by the company.


This Website may from time to time contain links to and from the websites of our partner networks, advertisers, affiliates or social media sites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we are not responsible or liable for these policies. Please check these policies before you submit any Personal Information to these websites.

We may also offer you the opportunity to use your social media login. If you do so, please be aware that you share your profile information with us depending on your social media platform settings. Please visit the relevant social media platform and review its privacy policy to understand how your personal data is shared and used in this context.


It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on this Website home page. If we make material changes to how we treat our users' Personal Information, we will notify you through a notice on this Website home page requesting you to provide your click-through consent. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting this Website and this Policy to check for any changes.


To ask questions about or comment on this Policy and our privacy practices, contact us at


Toll-free Phone Number:     + 866-328-4637 during regular business hours (Monday through Friday, 9:00 am to 5:30 pm ET)

Postal Address:                      Davines North America, Inc., Attn: Customer Care, 61 N. 11St Street, Brooklyn, NY 11249

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