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When Nature Blooms
We Can Flourish

We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.

/GROW BEAUTIFUL

our Manifesto

Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. /Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.

The principles

of Regenerative Organic Agriculture

Minimum soil disturbance

Biodiversity safeguard

Rotation and cover crops

No chemicals

Welcome to EROC

the European Regenerative Organic Center

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Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients.

In 2024 we reached a new milestone, obtaining the Regenerative Organic Certification® for our EROC grown Calendula and for the European Regenerative Organic Center.

This revolutionary certification for food, textiles, and personal care ingredients guarantees that farms and products meet the highest standards in the world for soil health, animal welfare and farmworker fairness.