Your Daily Dose of Everything Award-Winning Hair Every DaySoftness, shine, and control in one iconic do-it-all formula
ESSENTIAL HAIRCARE
LOVE SMOOTHING Shampoo
ESSENTIAL HAIRCARE Show more
LOVE SMOOTHING Shampoo
Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and antioxidants, it locks in moisture and smoothness while protecting hair, keeping it healthy, and helping reduce frizz. Enjoy more disciplined, glossy hair with every wash. Extend the frizz-free effect for up to 72 hours* by using the complete 3-step haircare routine.
*Instrumental tests on hair strands treated with LOVE SMOOTHING shampoo, conditioner, and lightweight milk. Smoothness measured as reduction in surface area vs. untreated hair.
*Instrumental tests on hair strands treated with LOVE SMOOTHING shampoo, conditioner, and lightweight milk. Smoothness measured as reduction in surface area vs. untreated hair.
COD. 70009UCL
$38.00
($38.00/Unit)
Size
Anti frizz
Smoothing
Shine
- Delivers long-lasting frizz control.
- Enhances shine.
- Makes hair manageable.
- Helps to achieve smooth styling.
EFFICACY TEST
AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL
METHYL ISETHIONATE, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ALANINATE,
DECYL GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERIN, BENZYL ALCOHOL, GLYCOL
DISTEARATE, SODIUM BENZOATE, LACTIC ACID, INULIN, SODIUM GLUCONATE, GUAR
HYDROXYPROPYLTRIMONIUM CHLORIDE, COCO-GLUCOSIDE, PYRUS MALUS FRUIT EXTRACT /
PYRUS MALUS (APPLE) FRUIT EXTRACT, CELLULOSE, CELLULOSE GUM, GLYCERYL OLEATE,
GLYCERYL STEARATE, CITRIC ACID, POTASSIUM SORBATE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5, CI 61570 /
GREEN 5, LINALYL ACETATE, LIMONENE, HEXYL CINNAMAL, CITRUS AURANTIUM PEEL OIL,
CITRUS AURANTIUM BERGAMIA PEEL OIL/CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL
OIL, TERPINEOL.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
12
M
How to get frizz-free, smooth, and shiny hair with LOVE SMOOTHING Shampoo?
Enjoy your hair shiny, and silky smooth like never before.
- Apply to wet hair, massage and rinse thoroughly.
- Repeat application if needed.
- After shampooing, follow with a conditioner or mask specifically formulated for frizzy hair to smooth and control flyaways. Try LOVE SMOOTHING Conditioner or LOVE SMOOTHING Mask to help tame frizz, boost softness, and enhance shine for sleek, manageable hair.
Enjoy your hair shiny, and silky smooth like never before.
Complete your routine
Original Formula
SET
NOUNOU Hair Mask Nourishing and repairing mask for damaged or very dry hair
$18.00
($18.00/Unit)
Original Formula
Original Formula
SET
LOVE SMOOTHING Conditioner Smoothing conditioner to tame coarse or frizzy hair
$17.00
($17.00/Unit)
Original Formula
Original Formula
Original Formula
SET
MOMO Conditioner Lightweight moisturizing conditioner for dry or dehydrated hair
$17.00
($17.00/Unit)
Original Formula
SET
MELU Conditioner Anti-breakage conditioner that gives shine to long or damaged hair.
$17.00
($17.00/Unit)
Original Formula
SET
LOVE SMOOTHING Instant Mask Smoothing fast-acting hair mask for coarse or frizzy hair
$18.00
($18.00/Unit)
Original Formula
SET
LOVE CURL Conditioner Curl enhancing and taming conditioner for wavy and curly hair
$17.00
($17.00/Unit)
Original Formula
Original Formula
SET
NOUNOU Conditioner Nourishing and detangling conditioner for highly processed or brittle hair
$17.00
($17.00/Unit)
Ingredient Highlight
This shampoo contains Regenerative Organic Certified™ apple pulp extract: Sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. It contains carbohydrates that lock in moisture and smooth hair, reducing frizz, while antioxidants protect hair and keep it healthy.
Touch and Feel
Feels like: A rich and creamy texture that envelops the hair in a velvety lather.
Smells like: Zesty citrus and delicate florals, unfolding into a smooth musky base.
We have neutralized our direct emissions since 2018
We are part of the B Corp community since 2016
Made In Italy