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ESSENTIAL HAIRCARE

LOVE SMOOTHING Shampoo

92,0% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

99,0% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

ESSENTIAL HAIRCARE

LOVE SMOOTHING Shampoo

Name: LOVE SMOOTHING Shampoo
Brand: Davines
SKU: 70009UCL
Price: 38.00 USD
Availability: InStock
Rating: 5.0 (33 reviews)

Smoothing shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine. This professional formula tames fine, medium, thick, or coarse hair, making it more manageable for sleek, smooth styling. With certified regenerative apple pulp extract containing carbohydrates and antioxidants, it locks in moisture and smoothness while protecting hair, keeping it healthy, and helping reduce frizz. Enjoy more disciplined, glossy hair with every wash. Extend the frizz-free effect for up to 72 hours* by using the complete 3-step haircare routine.

*Instrumental tests on hair strands treated with LOVE SMOOTHING shampoo, conditioner, and lightweight milk. Smoothness measured as reduction in surface area vs. untreated hair.

COD. 70009UCL

92,0% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

99,0% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

$38.00

($38.00/Unit)

Size

250 ml

Free Shipping on order $75+

Free samples with every order.

Find a Davines Salon near you

Anti frizz

Smoothing

Shine

Delivers long-lasting frizz control.
Enhances shine.
Makes hair manageable.
Helps to achieve smooth styling.

EFFICACY TEST

Up to 3.9 times smoother hair after one use* Up to 72 hours of long-lasting anti-frizz effect* Up to 2.5 times shinier hair after one use** Up to 10 times more hydrated hair***

*Instrumental tests on hair strands treated with LOVE SMOOTHING shampoo, conditioner, and lightweight milk. Smoothness measured as reduction in surface area vs. untreated hair.
**Instrumental test on hair strands treated with LOVE SMOOTHING shampoo, conditioner, and lightweight milk, gloss measurement vs. untreated hair.
***Instrumental test on hair strands treated with LOVE SMOOTHING shampoo, mask and serum vs. untreated hair.

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ALANINATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERIN, BENZYL ALCOHOL, GLYCOL DISTEARATE, SODIUM BENZOATE, LACTIC ACID, INULIN, SODIUM GLUCONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCO-GLUCOSIDE, PYRUS MALUS FRUIT EXTRACT / PYRUS MALUS (APPLE) FRUIT EXTRACT, CELLULOSE, CELLULOSE GUM, GLYCERYL OLEATE, GLYCERYL STEARATE, CITRIC ACID, POTASSIUM SORBATE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5, CI 61570 / GREEN 5, LINALYL ACETATE, LIMONENE, HEXYL CINNAMAL, CITRUS AURANTIUM PEEL OIL, CITRUS AURANTIUM BERGAMIA PEEL OIL/CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, TERPINEOL.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Glossary

12 M

How to get frizz-free, smooth, and shiny hair with LOVE SMOOTHING Shampoo?

Apply to wet hair, massage and rinse thoroughly.
Repeat application if needed.
After shampooing, follow with a conditioner or mask specifically formulated for frizzy hair to smooth and control flyaways. Try LOVE SMOOTHING Conditioner or LOVE SMOOTHING Mask to help tame frizz, boost softness, and enhance shine for sleek, manageable hair.

Enjoy your hair shiny, and silky smooth like never before.

Complete your routine

Ingredient Highlight

This shampoo contains Regenerative Organic Certified™ apple pulp extract: Sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. It contains carbohydrates that lock in moisture and smooth hair, reducing frizz, while antioxidants protect hair and keep it healthy.

Touch and Feel

Feels like: A rich and creamy texture that envelops the hair in a velvety lather.
Smells like: Zesty citrus and delicate florals, unfolding into a smooth musky base.

FAQ

LOVE SMOOTHING Shampoo is best for restoring moisture and softness to frizzy, dry, or unruly hair. It is designed for all hair types, from fine to thick and coarse hair, and will smooth your hair without weighing it down.

The ideal amount of product needed for best results depends on your hair type, thickness, length, and density. We recommend starting with a dime-sized amount, gently massaging it into your scalp, and working it through the mid-section and ends. You can gradually add more if needed, but be sure to rinse thoroughly.

Yes! It is highly effective at combating frizz, even in humid environments. Our customers consistently report that this product helps them maintain smooth, manageable hair, regardless of the weather conditions. The unique formula is designed to tame your hair, reducing the appearance of frizz and promoting a sleek, polished finish. For the best smoothing results, use the full LOVE SMOOTHING hair care routine. Combine the LOVE SMOOTHING Shampoo with your choice of our LOVE SMOOTHING Conditioner or Mask, and finish with either the LOVE SMOOTHING Lightweight Milk or LOVE SMOOTHING Serum.

Regenerative Organic Certified Apple Pulp extract is a unique ingredient that contains carbohydrates that lock in moisture and smooth hair, contributing to reducing frizz. Antioxidants protect hair and keep it healthy. These nutrients work together to nourish, soften, and moisturize your hair, leaving it healthy and hydrated. We responsibly sourced this ingredient from Francesco Querzola’s farm in Borgo Val di, Taro, Parma, Italy.

Yes! The LOVE SMOOTHING Shampoo is formulated with a gentle cleansing agent and natural active ingredients. This makes it suitable for those with sensitive scalps. While this shampoo is designed to be mild, individuals with particularly sensitive or irritated scalps may want to consult with a dermatologist before use.

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We have neutralized our direct emissions since 2018

We are part of the B Corp community since 2016

Made In Italy

Read all the reviews

Kimberly M.

This is too good. It smells so yummy and feels like butter in your hair! It helped with my frizz so much. I absolutely love the way my hair styled so easily after. I can’t wait to see the difference over the next few weeks

Sara L.

This shampoo leaves my hair feeling so clean, smooth, and noticeably less frizzy after just one wash. I love that it adds shine and softness while still keeping my hair lightweight and easy to style. gifted by davines

Salome G.

gifted by davines I’ve really been enjoying the Davines LOVE Smoothing Shampoo. It gently cleanses my hair while helping tame frizz and dryness, leaving it softer, shinier, and easier to style. My curls still feel light and natural, but much more polished and smooth. Plus, the scent makes the whole wash experience feel so luxurious.

Heilen Y.

If you struggle with frizz or flyaways, this is a game-changer. I’ve been testing the Davines LOVE/ Smoothing Shampoo, and the difference in manageability is night and day. It creates a rich lather that feels like a deep treatment, leaving my natural texture defined and smooth.

Isichelis G.

I leave my hair totally frizz-free and soft and with a delicious smell, the best thing is that it delivers what it promises and this brand is super good, I highly recommend it. For me it’s a 10/10 and the smell too ✨

Kayla

gifted by davines I always double cleanse my hair since I only wash my hair maybe two or three times a week. The lather this shampoo gives is so great and truly makes my hair feel so clean! My hair is left feeling refreshed, soft and smelling so good!

Ivana C.

great shampoo! it actually keeps my hair in check. this made my hair feel smoother and way easier to style without weighing it down. plus it leaves my hair feeling soft and smelling good. that lasts days beyond wash day! complimentary from davines

Meg T.

I really enjoyed trying the Davines LOVE Smoothing Shampoo. It cleansed my hair thoroughly without leaving it feeling dry, and after one use my hair felt softer, smoother, and much easier to style. I noticed less frizz and a nice boost in shine, but my hair still felt lightweight. It’s a great choice for anyone with dry or unruly hair who wants a smoother, more polished look. This was gifted by davines.

Marina N.

Complimentary from Davines. This shampoo makes my hair feel so soft and smooth without weighing it down. I noticed less frizz and more shine after just a few washes! My favorite shampoo. Thank you Davines!

Gary Valentina R.

El Davines LOVE Smoothing Shampoo se convirtió en uno de mis favoritos Deja el cabello súper hidratado, suave y con una apariencia mucho más saludable desde el primer uso. Sentí mi pelo más controlado, ligero y con muchísimo menos frizz. La fórmula limpia delicadamente sin dejar sensación seca, y el aroma es increíble… tiene un olor fresco, delicado y muy agradable que dura bastante en el cabello ✨ Después de usarlo, mi cabello se veía más brillante, sedoso y fácil de peinar. Ideal para darle suavidad e hidratación al cabello mientras lo mantiene hermoso y manejable

Kimberly T.

This is definitely a luxurious shampoo! The smell is really nice, it’s not overpowering and has almost like a perfume smell to it! It definitely leaves my hair, feeling smoother as well as soft and hydrated. It doesn’t tangle my hair up at all yet it is still very cleansing!

Ariana F.

I love this shampoo that i received complimentary from davines. It made my hair so smooth and shiny. It really improved the texture and helped with frizziness. I will definitely be purchasing again!!!

Karen R.

I received this complimentary from Davines. This is one of my favorite shampoos since trying it. I have dry frizzy hair, and it really helped my hair look better and more manageable. Davines is a really good brand, and I am impressed with this shampoo. LOVE has a nice texture that is not too thick. Has a flip top and that part I like best.

Sabina D.

This shampoo has made such a difference for my frizzy hair. My hair feels soft, smooth, and much easier to manage after every wash without feeling heavy. I love that it helps reduce frizz while still keeping my natural volume and shine. A little goes a long way, and the scent makes my hair smell like I just left the salon. Definitely one of my favorite shampoos for keeping my hair looking healthy and polished. complimentary from Davines

Lama

gifted by davines Love this shampoo! Perfect for my frizzy hair It leaves my hair feeling clean without that dry, tight, crispy feeling. And I’m obsessed with the color - it’s so unique and pretty, it genuinely makes my day better. Davines never disappoints

Valerie G.

Super foamy, which I love! It leaves my hair feeling super clean and it also has helped my dry scalp and with my dandruff overall. I also noticed my hair has been less frizzy with each wash. Loving it! gifted by davines

Lesley N.

I received this shampoo complimentary from Davines. This shampoo is designed for frizzy hair and my hair is thick, coarse with a curly strand. First thing I noticed is the scent which smells fruity floral and which is one of the things I loved about this shampoo. It lathered up nicely with a little amount spreading evenly. During shampoo wash, the scent invokes pleasant feelings. My strands felt coated with moisture. Post wash - my locks felt clean, soft and like silk. Detangling is also made easier with the comb sliding through much easier. My curls were also more defined, less frizz. Overall a a fantastic shampoo that helps with frizz and damage.

Daniela G.

I tried Davines Shampoo and it made my hair feel incredibly clean while still soft and hydrated . i really love how makes feel my hair and also smells really really good . A little product goes a long way, and it gives that silky, glossy finish without stripping the hair. The shine after blow drying was probably my favorite part. It has the signature

Betsy

This incredible shampoo has made such a difference for my frizzy hair. I noticed an improvement the first time I used it. It helps to eliminate the frizz and hair looks smoother and shinier. This smoothing shampoo stops the frizz and makes wash day so much less complicated. Styling is so faster and my final look is shiny and smooth. gifted by davines

Savanah R.

gifted by davines , it takes a lot to put my frizzy hair at ease but this worked so well and didn’t weigh it down or leave any residue behind. The fragrance also smells so good and lasts long after hair wash day.

Mariana M.

I received this product in exchange for sharing my genuine feedback and experience. My hair is fine, highlighted blonde hair with oily roots and very dry ends, so finding the right haircare products is always difficult for me. My scalp tends to get greasy very quickly, which usually forces me to wash my hair daily. Since trying this shampoo, I’ve noticed that my hair stays fresher for longer throughout the day. Even after washing it in the morning, my roots still look noticeably cleaner by the evening. I also struggle a lot with tangling and frizz, especially after washing my hair, because my hair texture is very thin and delicate. When I use the shampoo together with the matching conditioner, my hair feels smoother, less frizzy, and much easier to comb through. Another thing I truly enjoy is that this is an Italian haircare brand, and the fragrance smells incredibly luxurious and fresh. gifted by davines complimentary from davines

Bonnie R.

I received this complimentary from davines in exchange for my honest review. My hair is wavy, porous, and often frizzy - especially in humidity. I found this shampoo to be cleansing without stripping and left my hair soft and as smooth as my natural texture allows.

Lynn

I have naturally wavy hair that I usually wear straight, so a good smoothing shampoo makes a huge difference for me. I’ve really come to appreciate Davines not only for their focus on sustainability and protecting the environment, but also for how well their products perform. This shampoo left my hair feeling smooth, lightweight, and noticeably shinier without flattening it. It also had a pleasant scent and gave a better lather than I expected from a more naturally focused formula. Overall, it was a great experience and definitely made me interested in trying more from the brand. complimentary from davines

Lisa D.

I have enjoyed this shampoo from Davines. It has a really nice, fresh scent and lathered up very well. It did a great job on my thick and somewhat frizzy hair. My hair was easy to style and was nice and smooth and actually stayed that way! I didn’t even need to flat iron like I usually do!

giuli v.

(gifted by davines) i’ve been on the hunt for a shampoo to manage my frizz and this gets the job done! so many less flyaways and my overall texture is smoother after use on wash day. it lathers really well and is a great sensorial experience too!

Mona S.

I have fine and frizzy hair, so finding the right shampoo can be difficult. After using this shampoo, I noticed a real improvement in how smooth and manageable my hair felt. It helped reduce frizz without weighing my hair down, which is very important for my hair type. My hair also looked shinier and more disciplined after each wash. I would definitely recommend this shampoo to anyone with fine, frizzy hair. complimentary from davines

Charlotte W.

gifted by davines complimentary from davines This shampoo is so good, I noticed a difference right away. It leaves my hair feeling really clean without stripping it or making it dry, which is hard to find. My hair feels softer, looks shinier, and has way more bounce after using it. It also helps keep my scalp feeling fresh without getting oily too fast. The scent is super nice and lingers just enough. Definitely one of the better shampoos I’ve tried and I’ll keep using it.

Rachel H.

Gifted by davines. My hair is super frizzy, wavy, and dry and I’m constantly looking for a good shampoo that keeps it hydrated and more manageable. I’m absolutely loving this one so far! It smells great and a little goes a long way. The best part is it leaves my hair feeling so soft and noticeably less frizzy. This will be great for summer!

Maria D.

I’ve been testing the Davines LOVE Smoothing Shampoo recently, and it’s been a really nice upgrade to my routine. My hair can get a little puffy and hard to control, especially on busy days or when the weather isn’t cooperating. After using this, I noticed my hair looks more put together and feels noticeably softer. It doesn’t magically make everything perfect, but it definitely helps tame things and makes styling quicker. LOVE IT!! gifted by davines complimentary from davines

Boston S.

As someone with frizzy dry hair, I’m always looking for products that help my hair look more professional and tamed on a daily basis. The shampoo was great, even though I have thin hair because it did not weigh my hair down, but left it feeling smoother and shiny after a wash and dry! I received this complimentary from davines

Yvette

I have been using Davines for years! This shampoo is amazing for cleansing and removing old product from your hair while adding shine and smoothing it too. I love the consistency and the beautiful scent.

Michelle A.

This shampoo gifted by davines I’m obsessed with the Davines LOVE Smoothing Shampoo shown in image.png. It transformed my frizzy hair into something sleek and incredibly soft. It lathers beautifully and has a clean, natural scent that makes the whole shower feel like a spa experience. Definitely worth it if you’re looking for a professional-level finish at home!

CHABELI E.

This product is so good for repairing the hair and leaving is glossy! I highly recommend this for dry and damaged hai to help it be repaired. This is such a good staple to my routine! Leaves my hair refreshed and clean! I highly recommend this product! This was gifted by davines.

LOVE SMOOTHING Shampoo

Benefits

EFFICACY TEST

Ingredients

How to use

Packaging components

Complete your routine

Ingredient Highlight

Touch and Feel

FAQ

What hair types is LOVE SMOOTHING Shampoo best for?

How much product do I need to use for best results?

Is LOVE SMOOTHING Shampoo effective at controlling frizz in humidity?

What is Regenerative Organic Certified Apple Pulp extract in LOVE SMOOTHING Shampoo?

Can the LOVE SMOOTHING Shampoo be used on sensitive scalps?

Read all the reviews