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ESSENTIAL HAIRCARE

NOUNOU Shampoo

88,5% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

97,4% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

ESSENTIAL HAIRCARE

NOUNOU Shampoo

Name: NOUNOU Shampoo
Brand: Davines
SKU: 70031UCL
Price: 38.00 USD
Availability: InStock
Rating: 4.9 (35 reviews)

Nourishing and strengthening shampoo for processed and brittle hair. This gentle cleanser reinforces weak hair fibers from root to tip, restoring softness, smoothness, and manageability. With regenerative lupin extract, full of proteins that strengthen and repair the hair fiber, it leaves hair feeling stronger, more resilient, and easier to style. Get up to 9 times shinier* and stronger hair**, and transform dry, damaged hair into healthy-looking, vibrant strands.

*Instrumental test on hair strands treated with NOUNOU shampoo, conditioner and oil, gloss measurement vs. untreated hair.
**Instrumental test on hair strands treated with NOUNOU shampoo, conditioner and oil vs. untreated hair.

COD. 70031UCL

88,5% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

97,4% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

$38.00

($38.00/Unit)

Size

250 ml

Free Shipping on order $75+

Free samples with every order.

Find a Davines Salon near you

Nourishment

Softness

Anti breakage

Nourishes and strengthens processed and brittle hair.
Restores softness and smoothness.
Improves manageability.
Promotes delicate cleansing.

EFFICACY TEST

Up to 9.9 times shinier hair* Up to 9.0 times stronger hair** Repairs hair protein after just one use**

*Instrumental test on hair strands treated with NOUNOU shampoo, conditioner and oil, gloss measurement vs. untreated hair.
**Instrumental test on hair strands treated with NOUNOU shampoo, conditioner and oil vs. untreated hair.

AQUA / WATER / EAU, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, PARFUM / FRAGRANCE, BENZYL ALCOHOL, CAPRYLYL/CAPRYL GLUCOSIDE, GLYCERIN, PANTHENOL, SODIUM BENZOATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LACTIC ACID, SODIUM GLUCONATE, GLYCOL DISTEARATE, BUTYLENE GLYCOL, LUPINUS ALBUS SEED EXTRACT, TRIHEPTANOIN, CELLULOSE, CELLULOSE GUM, COCO-GLUCOSIDE, TEREPHTHALYLIDENE DICAMPHOR SULFONIC ACID, COCO-CAPRYLATE/CAPRATE, ALCOHOL, GLYCERYL OLEATE, GLYCERYL STEARATE, DILINOLEIC ACID/BUTANEDIOL COPOLYMER, CITRIC ACID, CASTOR OIL/IPDI COPOLYMER, SODIUM PHYTATE, CI 19140 / YELLOW 5, CI 14700 / RED 4, CI 61570 / GREEN 5, LINALOOL, LIMONENE, CITRUS AURANTIUM FLOWER OIL, LINALYL ACETATE, GERANIOL.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Glossary

12 M

How to get nourished, soft, and strong hair with NOUNOU Shampoo?

Apply to wet hair, massage and rinse thoroughly.
Repeat application if needed.
After shampooing, apply a conditioner or a mask formulated to nourish, help prevent breakage, and support the repair of processed hair. Try NOUNOU Conditioner or NOUNOU Mask to deliver deep nourishment, strengthen damaged strands, and restore softness and vitality to processed hair.

Enjoy deeply nourished, resilient hair that feels irresistibly soft.

Complete your routine

Ingredient Highlight

This shampoo contains Regenerative Organic Certified™ lupin extract: Sourced from Mr. Giuseppe Pellegrino's farm in Cutrofiano, Lecce, Italy. It contains proteins that strengthen and repair the hair fiber, while polysaccharides form a protective film that locks in moisture. Fatty acids help reinforce hair, reducing breakage and improving resilience.

Touch and Feel

Feels like: A rich and creamy texture that envelops the hair in a velvety lather.
Smells like: A luminous burst of citrus and verbena unfolding into a floral-spiced heart and settling into the soft warmth of musk.

FAQ

Yes! Many customers find that the NOUNOU Shampoo works well on color-treated hair and helps repair damaged, brittle, or overprocessed strands for a smooth and refreshed look. This shampoo is also a great option for customers with permed or relaxed hair.

Of course. The NOUNOU Shampoo is a versatile, gentle hair cleanser that pairs well with other products in your routine. For optimal results and protection, we recommend pairing with other products in the NOUNOU line, but the shampoo can also be mixed with other formulas for a customer routine that works for your hair goals.

A little goes a long way. Begin by using a dime-sized amount to start and observe the results on your hair type. Typically, thicker or denser hair requires more product whereas finer or thin hair requires less product for an effective clean.

The NOUNOU Shampoo has a pleasant scent, characterized by a luminous burst of citrus and verbena unfolds into a floral-spiced heart, settling into the soft warmth of musk. Pair the NOUNOU Shampoo with other products in the NOUNOU line for a layered scent and longer-lasting fragrance.

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Made In Italy

Read all the reviews

Heather W.

My hair feels so hydrated and soft! I ended up buying this for my mom for Mother’s Day and she loves it too! We both have bleached hair and the way this transformed my hair after just one wash I can’t wait to see long term results! gifted by davines

kaydenc

This shampoo is the best shampoo i’ve ever used. It leaves my hair so soft and the shine is incredible! It smells so good too!! The texture of the shampoo is thick so a little goes a long way. Gifted by davines

Khai N.

Lately I’ve been using the Davines NOUNOU line and I genuinely get the hype. My hair has been feeling a lot softer and less dry, especially on the ends, and it gives it this really healthy look without weighing it down. It’s one of those products that makes your hair feel amazing even a few days after wash day. Gifted by davines

Luisana L.

I received this product complimentary from Davines, and here is my honest review. A little goes a long way, so you don’t need a large amount! I just apply it to wet hair, massage the product into my scalp, and rinse thoroughly. It leaves my hair feeling incredibly soft and hydrated without leaving it in. Love it!

Maria M.

complimentary from davines. This product it’s so good, I highly recommend it. It makes my hair feel so soft, also gives my hair good texture, very good for dry scalp, texture, etc. I highly suggest using this shampoo.

Brianna L.

I was pleasantly surprised by how the shampoo lathered up in my hair. I feel like it was such a rich foamy lather, which was just a little bit thicker than usual. It’s super super smooth and made my hair extremely soft. The shampoo was absolutely amazing and so far my favorite product out of this brand. gifted by davines.

Gie L.

I’ve been loving how this shampoo makes my hair feel. My hair was feeling weak and dry lately and this helped bring back softness and shine. It lathers nicely and leaves my hair feeling clean without feeling heavy. Definitely a great option for damaged or processed hair. Gifted by Davines

Karen R.

I received this complimentary from Davines. This shampoo is so nourishing. My hair is dry and color treated and it works well for me. Davines is a awesome brand and I am loving everything about it. I tried a few things so far from this brand and I am amazed with them all. My color in my hair didn't seem to fade at all. Left my hair soft and shiny.

Michelle

I’ve been using this shampoo on bleached, fairly fragile hair, and it feels noticeably milder than most shampoos I’ve tried. It cleans well without leaving that stripped sensation, and after a few washes my ends felt less rough and much easier to detangle when damp. My hair also feels soft afterward without being weighed down. This was gifted by Davines.

Belkis R.

NOUNOU Shampoo is perfect for bringing dry, damaged hair back to life. It cleanses gently while leaving my hair feeling soft, hydrated, and noticeably healthier. My hair feels stronger, smoother, and way easier to manage after every wash.

Monica T.

Gifted by Davines this shampoo does wonder for dry and damaged hair it’s smell great and is easy to lather onto scalp and leaves your hair feeling healthy and shiny. I love this product will try other products from this brand too!

Mayra L.

I’ve been enjoying this shampoo for my dry, damaged hair because it cleans my hair really well without making it feel stripped. My hair feels softer and smoother after washing, and it helps give it a healthier look overall. I also noticed my hair feels easier to manage and less frizzy after using it consistently. A little product goes a long way, and it lathers nicely even though it’s sulfate free. I use heat on my hair often, so I like that this helps with dryness and makes my hair feel more hydrated. The scent is also really nice — clean, fresh, and kind of like a salon product. complimentary from Davines

Annemette V.

My dry and brittle color treated hair is no match for this amazing shampoo! It helps to gently cleanse me with ingredients like tomato extract. It feels so soothing on my hair and scalp, giving me an all day hydrated feel! Gifted by davines

Juliana L.

Complimentary from Davines ✨ This shampoo made my hair feel so smooth and refreshed after washing. It gives great hydration while still leaving my scalp feeling clean. Perfect for damaged or color-treated hair!

naomi v.

the smell of this shampoo is amazing! it smells clean and luxurious. the packaging is also cute, do wish it was bigger for the price though. my hair felt and looked more hydrated and less frizzy after using! complimentary from davines

Valeriia S.

I’m super picky with shampoos because my hair gets frizzy really fast, especially at the ends, but this one has honestly been sooo good for me. I’ve used Davines products before and keep coming back to the brand because the formulas just feel more lightweight and salon-like compared to a lot of other shampoos tbh. The bottle is also a really convenient size — doesn’t take over my whole shower and I always bring it with me when traveling. The scent is soft, clean, slightly floral, kinda gives that fresh hair salon vibe without being overpowering. After washing, my hair feels smoother, less fluffy, and way easier to brush through. Definitely one of those products that makes your hair look more healthy without weighing it down

Valerie

My hair is super dry and tangles easily. This shampoo has been great at making it feel more clean, hydrated and smooth. I have noticed a difference in how weightless my hair feels after using this. Would recommend! complimentary from davines

Monique F.

I really like to shampoo!, it made my hair feel stronger it felt more moisturized and a little bit goes a long way. The passion is also gorgeous. It worked really well with my natural 4c hair. complimentary from davines

Fernanda E.

gifted by davines This shampoo is honestly a 10/10 for dry and damaged hair. It makes my hair feel super clean while still keeping it soft and hydrated. Ever since I started using it, my hair has looked healthier, shinier, and way less frizzy from all the bleaching and highlights. It’s definitely become one of my favorite shampoos.

Alina V.

gifted by davines This shampoo gives a nice healthy shine and my hair looks less frizzy and more “put together” even without styling. I especially like that it doesn’t weigh the hair down but still makes it feel stronger from root to tip. It’s become a really solid part of my routine for repairing damage and keeping my hair healthy-looking.

Maria Eduarda C.

I’ve been using this shampoo for a couple of washes now and I really like how soft my hair feels afterwards. My hair was looking pretty dry and dull recently, and this made it feel much smoother without feeling heavy. It cleans really well but doesn’t leave my hair stripped, which I appreciate. A little also goes a long way. gifted by davines

Kyle A.

NOUNOU Shampoo worked really well on my dry hair and helped it feel more nourished after wash day. It lathers nicely, cleans without making my hair feel stripped, and left my hair looking shinier and feeling more manageable afterward. complimentary from davines

Anhelina R.

Great shampoo overall. It cleans the hair very well while still keeping it hydrated and smooth. I love that it doesn’t feel heavy or strip the hair, and it makes my hair easier to detangle after washing. A little product goes a long way, which is a big plus.

Duniyat A.

I received this product complimentary in exchange for my honest opinion. The formula feels lightweight, and my hair looks healthier and shinier after use. I love how this shampoo cleanses without making my hair feel stripped or dry

Olena V.

complimentary from davines This shampoo left my hair feeling clean, soft and refreshed without stripping moisture. I also noticed my hair looked smoother after drying and felt easier to manage overall.

Wildania D.

I’ve been using this shampoo for a few weeks now and I honestly didn’t expect to like it this much. From the very first wash, my hair felt super clean, but not dry or stripped like other shampoos I’ve tried before. The scent is honestly one of my favorite things about it—it smells fresh, clean, and a little bit luxurious, and it makes my whole shower experience feel better.

Maria

I used to be skeptical about paying more than drugstore prices for shampoos, but davines has made me a believer. This shampoo somehow cleanses without feeling stripped nor dry, and it gives my very long hair bounce and volume. I received it complimentary from Davines and will definitely be buying it once I run out

Rae S.

Perfect for my processed hair! It creates a rich lather that leaves my scalp fresh and my highlights vibrant. It smells amazing and adds a noticeable boost of shine and strength. It’s the gold standard for keeping treated hair soft and healthy. gifted by davines

Mindy

complimentary from davines. My hair is a bit dry and damaged from heat styling/postpartum so I needed something that would be hydrating but gentle. This shampoo is fantastic, lathers well and left my hair so soft! It has a subtle scent that’s refreshing. Love!!

Umeda G.

I’m so obsessed with Davines Nounou Shampoo. It made my dry hair feel soft, shiny, and healthy again. It gently cleanses without drying and leaves my hair smooth, hydrated, and easy to style. Highly recommend!

Radmila .

gifted by davines This shampoo made my hair feel clean, hydrated, and more manageable after the first few uses. I love that it nourishes my dry lengths without making my roots greasy, and a small amount actually lathers really well. My hair feels silkier and healthier overall.

Jessica K.

It’s important not to use too much product because a little bit goes a long way. It lathers really well and this is great if you have dry hair because it just gives a lot of moisture. I love how it lathers! complimentary from davines

Julia T.

complimentary from davines. Davines shampoo has completely transformed my hair care routine! I was on the hunt for a product that would strengthen my hair without weighing it down, and this shampoo exceeded my expectations. It lathers beautifully and rinses out effortlessly, leaving no residue behind. After just a couple of washes, my hair felt noticeably stronger, and I noticed a reduction in breakage. The shine is incredible, and my hair feels so soft to the touch.

Daria N.

My hair feels softer and healthier after using this shampoo

Victoria C.

Leaves hair moisturized i have could dry hair so this product gives lots of moisture and shine the scent is great as well not overpowering. Clean sweet scent . Don’t need to be heavy handed a little bit goes a long way with this product

NOUNOU Shampoo

Benefits

EFFICACY TEST

Ingredients

How to use

Packaging components

Complete your routine

Ingredient Highlight

Touch and Feel

FAQ

Is the NOUNOU Shampoo good for color-treated hair?

Can I use the NOUNOU Shampoo with other products?

How much of the NOUNOU Shampoo should I use?

What does the NOUNOU Shampoo smell like?

Read all the reviews