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This is a Curl Building Serum

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This is a Curl Building Serum

Curl-Enhancing Hair Serum

This curl-enhancing, leave-in serum createsbouncy, defined curls without weighing hair down. It smooths unruly curls while promoting lightness and bounce. Its light hold and workability, combined with frizz-fighting power, make it the best serum for wavy to curly hair. Without Paraben and added colorant.
COD. 87130

Vegan friendly

This product does not contain any ingredients of animal origin.

Size

Free Shipping on order $75+

Free samples with every order.

Benefits

Definition
Moisture resistant
Elasticity
  • Bouncy yet defined curls
  • Curl-enhancing effect
  • Resistant to frizz and humidity.
  • light hold with easy workability

Ingredients

AQUA / WATER / EAU, GLYCERIN, VP/DMAPA ACRYLATES COPOLYMER, CETEARYL ALCOHOL, PANTHENOL, BEHENTRIMONIUM CHLORIDE, POLYQUATERNIUM-37, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, AMODIMETHICONE, BENZYL ALCOHOL, PARFUM / FRAGRANCE, VINYL CAPROLACTAM/VP/DIMETHYLAMINOETHYL METHACRYLATE COPOLYMER, SODIUM BENZOATE, PPG-1 TRIDECETH-6, TRIDECETH-12, CETRIMONIUM CHLORIDE, CITRIC ACID, CYCLOPENTASILOXANE, LINALOOL, SORBITAN OLEATE, LIMONENE, PHENOXYETHANOL, BENZALKONIUM CHLORIDE.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
12 M

How to use

How to use this serum for curly hair? It's super simple: after washing your hair, distribute it evenly on wet hair. If you need extra support for combing, start with Love Curl Primer, then apply This is a Curling Serum. Proceed with your desired styling.  Your curls and waves will be softer and more defined than ever!

Packaging components

Ingredient Highlight

Conditioning agents: they give softness and hydration to the hair. Elastic film-forming agents: enhance the curl, giving support and natural definition.

Touch and Feel

Feels like: A rich, silky, smooth serum which is easy to distribute for a convenient application.
Smells like: A captivating scent with fresh cypress and zesty ginger notes, followed by a delicate mix of floral and spicy tones, all resting on a woody and musky base. Your curls and wavy hair will be wrapped in a sophisticated freshness.

FAQ

What types of curly hair does this work best for?

This is a Curl Building Serum defines, reduces frizz, and adds bounce to a variety of curly hair types. It is particularly effective for wavy hair types 2a,2b, 2c, as well for curly hair types 3a, 3b, (classic curls, spiral curls), but it can also help add more definition and fight frizz for looser waves or more coily curls.

How much product do I need to use for best results?

The amount of product needed for best results will depend on your hair type, thickness, length, and density, but typically a little product goes a long way. Many customers find that a nickel to a quarter size amount adds definition and bounce while fighting frizz and taming flyaways for their locks. We recommend using a nickel-size amount to start and slowly adding more product as needed. If your curls begin to feel weighed down rather than bouncy, you likely used too much product.

When should I use This is a Curl Building Serum?

For best results, we recommend using the This is a Curl Building Serum on wet hair before styling. This routine helps define curls during the styling process for added bounce and frizz-fighting effects. Customers also find that using this serum for touch-ups helps freshen up their curls and revitalize styling for a well-maintained look that lasts all day.

Can This is a Curl Building Serum make my wavy hair curly?

While your natural hair type will not change, This is a Curl Building Serum can help add definition to your locks and make your hair appear more curly rather than wavy. Defined and separated curls are the key to making fresh, styled, frizz-free curly hair with volume, bounce, and shine.

Why use a Serum for Curly Hair and Why to Include It in Your Hair Routine?

Taking care of curly hair can be a challenge, but with the right products, it’s easy to define and enhance your curls. A hair serum offers multiple benefits in one product and can truly make a difference in your curl routine. What are the benefits? First and foremost, it keeps curls hydrated, which is essential to combat the unwanted frizz effect. Additionally, it preserves the hair's elasticity, making your curls appear soft and supple without the stiff feeling common with many styling products. Lastly, it acts as a humidity shield, providing greater control over your hair. Add this product to your hair routine to give your curls the shape you desire while maintaining a natural look.

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Carbon Neutral Company since 2018

B Corp since 2016

Plastic Net-Zero product
Made In Italy

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