

Hair Mask 101: How to Use Them and Why They're Important
HOW TO
Everyone's hair has specific needs, but all hair types need an occasional nourishing product to restore moisture, strength and structure. Today we're discussing the power of hair masks.
Should I use a hair mask or conditioner?
After shampooing it's important to further care for hair with a conditioner or mask:
- Conditioner is used every time you wash your hair with shampoo. These two are the perfect couple, the must-haves of every shower!
- Masks on the other hand are not meant for daily use. Thanks to their rich texture and the active ingredients that penetrate deep, hair masks perform a more intensive action than conditioner. To avoid weighing down your hair, they should not be applied every time you wash your hair, but they do, however, need to be used on a regular basis (such as once a week).


How to apply a hair mask: step by step
- Wash your hair and rinse it well.
- Towel dry your hair to remove excess water.
- Apply the hair mask on the lengths and ends of your hair, distributing it evenly.
- Leave it on for the due amount of time, following the instructions on the package.
- Rinse well!
- Dry your hair gently, first by patting with a towel and then using a hair dryer at a moderate temperature. Or when you can, let your hair air dry: on top of reducing any stress on the hair fiber, you will save energy and reduce CO2 emissions.
How long does the mask have to stay on?
Keep in mind that the leave-in time is crucial for the efficacy of hair treatments. Ten minutes is the average, but it could also be longer or less: always read the directions for use. Or find out here below which mask is best for you, based on how much time you have!
How much mask do I have to apply?
Applying a mask from your roots to your ends is not very common. Use the specific mask only where needed, to prolong the duration of the product. Putting too much on will not boost the results, just make it harder to rinse out. Put the right amount of mask on based on:
- Your hair thickness
- You hair length
- Areas where you wish to apply the mask
Most masks are applied from the lengths to the ends. But there are also specific products for the scalp such as The Purity Circle, a black mask formulated for people with oily hair, or those who live in areas of high environmental pollution
How often should I apply a hair mask?














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