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Introducing Rodale Institute


We’ve been curiously exploring ways to strengthen the relationship between communities and the planet throughout countless projects and products over the years. It’s an essential part of what "Sustainable Beauty" is to us. These days we are going further down the path of not just sustaining our world, but improving it. To help do just that through the window of beauty, we are proud to support Rodale Institute through our 1% for the Planet partnership.


Established back in 1947, they are widely seen as a leader in the modern organic movement through farmer training, organic research and consumer education. Perhaps even more importantly, they coined the phrase "regenerative organic agriculture" and are global pioneers of this movement. Take a look at their website for more on this, and consider watching Kiss the Ground on your next date with Netflix. 

We’re truly honored to support this groundbreaking organization that is a leader in informing the conversations that enrich our planet. Along with other actions on the burner, Rodale Institute will be receiving one percent of our US e-commerce sales as our newest 1% for the Planet partner, together with Slow Food USA

Rodale Institute farm work


Our ongoing partnerships with Glynwood, Slow Food USA, and CSA Coalitions with Beauty From the Ground Up have all prioritized sustainability, and now with Rodale we include regeneration. In 2019 we joined regeneration 2030 and shared our vision for a future with regenerative economies, world happiness, and direct climate action. Regenerative agriculture plays a critical role because of its proven and quantifiable impact to mitigate the climate crisis.  Here are 4 reasons why regenerative agriculture improves our planet:

Rodale Institute group gathering field harvest
Rodale Institute vegetable and fruit

Photo credits: Cynthia van Elk for Rodale Institute

1. Healthy Soil

Regenerative organic practice like no-till and cover crop cultivation improve the health of a farm’s soil. That healthier soil can maintain carbon fixation, sequestering carbon emissions. These practices could allow agriculture to become a carbon neutral or even carbon negative industry.

2. Less Fertilizer

Healthier soil also needs fewer inputs like fertilizers and pesticides. Reduction in nitrogen fertilizer use especially has a positive impact on our climate as it reduces the amount of nitrogen run-off from farms which leads to nitrous oxide emissions which has a higher warming potential than carbon dioxide. 

3. Diverting Food Waste

In the place of synthetic inputs, regenerative organic practices prioritize compost as a means of adding nutrients and structure to the soil. Compost made with food waste from everyday people like us saving food scraps instead of throwing them away or from crop waste on a farm. This way we can recycle plant and vegetable scraps instead of releasing more emissions like methane in a landfill.

4. Biodiversity and Interdependence

Regenerative organic practices prefer polycultures (or growing many crops in rotation) to monocultures (or growing one crop in rotation) to restore soil health. Crop rotation with multiple varieties and types of crops improves soil biodiversity and supports a more resilient food system overall.



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