The LOVE Smoothing Instant Mask is best for smoothing coarse or frizzy hair. It’s a favorite among customers with wavy or curly hair who are looking to straighten it, as it provides both hydration and effective frizz control. Those with ultra-fine hair should use it sparingly, focusing on the ends. Try it yourself—choose a FREE LOVE Smoothing Instant Mask sample with your next order.

How often you use LOVE Smoothing Instant Mask will vary based on your hair type and condition. If your hair isn't significantly damaged, use the LOVE Smoothing Shampoo and LOVE Smoothing Conditioner every time you wash it, and swap the LOVE Conditioner for the LOVE Mask every two or three washes for an extra boost of hydration. For very dry or damaged hair, use the LOVE Smoothing Instant Mask in place of the conditioner at every wash to keep hair deeply moisturized.

The LOVE Smoothing Instant Mask truly lives up to its name! This mask works quickly and only needs 30 seconds of processing time. Most customers notice a visible difference in the smoothness and manageability of their hair after just one use.

Yes! LOVE Smoothing Instant Mask can significantly help with straightening your hair. By reducing unwanted volume and taming frizz, this mask creates a smoother foundation that makes straightening easier and more effective.

Tailor how much product you use to your hair's length and thickness. We suggest starting with a small amount (dime-sized for short or thinner hair and quarter-sized for longer or thicker hair) and gradually adding more as needed.