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ESSENTIAL HAIRCARE

MINU Shampoo

91,9% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

98,5% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

ESSENTIAL HAIRCARE

MINU Shampoo Illuminating shampoo for colored hair

Name: MINU Shampoo
Brand: Davines
SKU: 70026UCL
Price: 38.00 USD
Availability: InStock
Rating: 4.9 (35 reviews)

Illuminating and color protective shampoo for color-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs color intensity with every wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise color shine. With regenerative green coffee extract, it shields hair from oxidative stress that can lead to color fading. Experience radiant looking, silky smooth hair and long-lasting vibrant color for up to 4 weeks* with use of the full routine.

*Instrumental test on hair strands exposed to UV light or repetitive washes, comparing results using MINU shampoo, conditioner/mask, and milk vs. control (shampoo without color protecting benefits).

COD. 70026UCL

91,9% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

98,5% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

$38.00

($38.00/Unit)

Size

250 ml

Free Shipping on order $75+

Free samples with every order.

Find a Davines Salon near you

Anti fading

Softness

Shine

Illuminates and protects color-treated hair.
Preserves color vibrancy and intensity.
Gently cleanses hair.
Removes dulling residues, including metals and minerals from hard water.

EFFICACY TEST

Long-lasting color vibrancy for up to 4 weeks* Metal chelating action: effectively removes hard water metals**

*Instrumental test on hair strands exposed to UV light or repetitive washes, comparing results using MINU shampoo, conditioner/mask, and milk vs. control (shampoo without color protecting benefits).
**Instrumental test on hair strands exposed to Fe, Cu, Mg, and Ca, comparing MINU shampoo to a non-chelating placebo.

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ALANINATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERIN, BENZYL ALCOHOL, SODIUM BENZOATE, GLYCOL DISTEARATE, LACTIC ACID, INULIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCO-GLUCOSIDE, MALPIGHIA GLABRA FRUIT EXTRACT / MALPIGHIA GLABRA (ACEROLA) FRUIT EXTRACT, TETRASODIUM GLUTAMATE DIACETATE, CELLULOSE, CELLULOSE GUM, TEREPHTHALYLIDENE DICAMPHOR SULFONIC ACID, BUTYLENE GLYCOL, GLYCERYL OLEATE, GLYCERYL STEARATE, COFFEA ARABICA SEED EXTRACT / COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRIC ACID, SODIUM HYDROXIDE, SODIUM GLUCONATE, CI 61570 / GREEN 5, POTASSIUM SORBATE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5, LIMONENE, POGOSTEMON CABLIN OIL.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Glossary

12 M

WARNINGS
FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. RINSE THOROUGHLY IN CASE OF CONTACT WITH EYES. KEEP OUT OF REACH OF CHILDREN

How to get color-protected, soft, and shiny hair with MINU Shampoo?

Apply to wet hair, massage and rinse thoroughly.
Repeat application if needed.
After shampooing, apply a conditioner or a mask formulated to help prevent color fading, reduce breakage, and deliver deep nourishment. Try MINU Conditioner or MINU Mask to protect hair color, strengthen strands and leave hair soft, vibrant, and healthy-looking.

Enjoy your hair color protected, shiny, and vibrant every day.

Complete your routine

Ingredient Highlight

This shampoo contains Regenerative Organic Certified™ green coffee extract: Sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru. It contains caffeine, caffeic acid, and ferulic acid that protect hair against damage and help keep color vibrant, reducing fading caused by frequent washes and UV light exposure.

Touch and Feel

Feels like: A rich and creamy texture that envelops the hair in a velvety lather.
Smells like: Zesty citrus and soft florals melting into musk and patchouli for a fresh, radiant, and grounded scent.

FAQ

Yes! MINU Shampoo is formulated with a blend of natural ingredients, including Regenerative Organic Certified Green Coffee extract, a sustainably sourced ingredient from Perù. Regenerative Organic Certified Green Coffee extract contains caffeine, caffeic acid, and ferulic acid that protect hair against damage and help keep color vibrant. It contributes to protecting hair from fading caused by frequent washes and UV light exposure.

To get the full MINU experience, pair MINU Shampoo with MINU Conditioner and the MINU Mask. MINU Conditioner is specially formulated to add shine to your hair and protect it. Using MINU Shampoo and MINU Conditioner together can help ensure that your hair color lasts longer and your hair is well nourished between salon treatments. The MINU Mask is also designed to nourish colored hair, adding shine and protect from breakage. Try the MINU routine yourself—choose a FREE MINU Sample with your next order.

Because MINU Shampoo is made with a gentle formula that doesn’t strip the hair and contains ingredients—including Regenerative Organic Certified Green Coffee extract—that contributes to color protection, it helps to cleanse without making the color fade too soon. If you get your hair dyed, it is best to use a shampoo specially formulated for color-treated hair to get the most out of your salon treatments. MINU Shampoo also contains ingredients that gently yet effectively cleanse to removes dulling residues, including metals and minerals from hard water, which can compromise color shine over time.

MINU Shampoo is versatile and can work on any hair type, from fine and straight to coarse and curly. It is designed specifically for hair with cosmetic color since it prevents fading. However, the gentle formula, full of active ingredients, ensures that all hair types are nourished, protected, and softened.

If you have recently dyed your hair and want to prolong its duration and shine, the first step to maintaining the cosmetic color is to choose a shampoo for colored hair. Davines offers various types, some even specific by shade. This includes the Heart of Glass line, developed for the care of both cosmetic and natural blonde hair. Shampoo for dyed or treated hair is ideal for keeping the color vibrant for longer as it cleanses the scalp without washing away the color pigments. The products of the MINU line will help you protect and prolong the tone and intensity of the color, especially if used in combination with other specific hair products: Heart of Glass for blonde and bleached hair, Alchemicrange of shampoos and conditioners with pure pigments that can intensify and brighten both natural and cosmetic color. By including this shampoo in your hair routine, your color will appear bright and vibrant for longer.

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Read all the reviews

Kae K.

This was complimentary from davines in exchange for my honest review. This is the perfect shampoo to use after I got my hair colored. It smells amazing and instantly made a difference compared to not using. My hair is more vibrant than without it.

Nicole

gifted by davines I was excited to try this brand. The first thing I noticed is it does have a strong scent to it so if you are sensitive to scents like myself be careful because it is a bit overpowering at first. I have really thin fine hair so I try to find things that aren’t gonna dry my hair out or strip the natural oils too much this delivered and was easy to apply

Skyla K.

What a lovely shampoo! It has a fresh, clean scent reminiscent of orange blossom, absolutely delightful. I use it on my color-treated hair and it leaves my hair looking and feeling beautifully clean. A little goes a long way, so the bottle lasts much longer than expected. Complimentary from Davines.

Olena M.

Great shampoo for color-treated hair. It cleans my hair gently and doesn’t strip or dry it out. My color stays fresh and vibrant for longer, which I really notice over time. My hair feels soft, smooth, and lightweight after washing. It also looks healthier and more shiny. The scent is light and fresh with soft citrus and floral notes. It’s not strong or overwhelming. Overall, it works really well for my hair and gives consistent results. gifted by davines

Kristy N.

I received the Davines Minu Shampoo as a complimentary gift from Davines, and I was really impressed with how well it cleansed my hair. It created a rich lather and left my hair feeling fresh and lightweight after each wash. The only downside for me was the fragrance, which was stronger than I typically prefer, but the performance itself was excellent.

Sarah B.

I absolutely love how this shampoo smells! It has a light and citrus fragrance with a touch of patchouli! As someone with color treated hair, I need a shampoo that will be gentle and not remove my color. When I use this shampoo, my hair feels clean and shiny afterwards, and I have not noticed any color fading associated with this shampoo. I received this shampoo complimentary from Davines in exchange for my honest review!

Olha P.

I was pleasantly surprised by this shampoo—it cleanses my hair very gently while maintaining color perfectly after dyeing. My hair looks shinier, smoother, and more cared for, and the color stays vibrant for much longer. After use, my hair doesn't feel dry; on the contrary, it feels light and silky. I especially liked how it helps remove dullness from hard water. It's excellent everyday care for color-treated hair.

Nancy L.

Gifted by Davines! This Shampoo I added while in the shower. A little amount of the product goes a long way. I was afraid it was gonna wash out my hair color but actually give my hair a light scent to my hair and my hair feels much cleaner! My hair color it’s still the same. Definitely recommended this shampoo

Marina N.

Complimentary from Davines. This shampoo feels lightweight but still keeps my color-treated hair soft, hydrated, and fresh. My hair looks shinier, smoother, and more vibrant after every wash. Thank you.

Sally A.

This shampoo gifted by davines is amazing for my bleached hair! I swear it refreshes my toner every time I use it and makes my baby lights pop. It smells amazing and I love that a little bit goes a long way. I feel like I can easily get a good lather in and it leaves my hair feeling clean without drying it out.

Vanessa P.

This shampoo worked really well for my color-treated hair. It cleansed my scalp without making my hair feel dry, and I noticed my hair looked shinier and softer after using it. I also love that you only need a small amount for a good lather. Complimentary from Davines. Vanessa Miami, FL

Olha D.

I really enjoyed this shampoo. It cleans my hair well, has a light and pleasant scent, and leaves my hair looking shiny and healthy. After each wash, my hair feels soft and extra glossy. Complimentary from Davines, gifted by Davines.

Cece

This size is a great value! The shampoo is a nice thickness and scent! It cleanses very well! The packaging is sturdy and the pump has been lasting and seems like it will make it to the end of the bottle

Lola L.

Such a nice shampoo. My hair is more on the finer side but not super thin, and this cleans it well without making it feel heavy. After washing, my hair looked smooth, soft, and more polished overall. I also like the consistency, and the scent feels very unique and salon-like. gifted by davines

Daryna K.

This shampoo is so gentle but powerful. It makes my colored hair look more radiant, bright and smooth. I love the formula, it’s really good and works great. I like to pair it with the mask and it really does the job. Would definitely recommend buying it! complimentary from Davines gifted by Davines

Oksana

I’ve been using this shampoo for a while now and I can honestly see a difference in my hair It feels a lot softer, smoother, and looks way shinier after every wash. I also noticed my color stays looking fresh longer instead of fading quickly. My hair feels clean without feeling dry, which I really love ✨ gifted by davines

Komila M.

This shampoo makes my hair feel so soft, clean, and fresh without drying it out. I’ve been loving how shiny my color looks after every wash, and the scent feels like a little spa moment in my routine. Perfect for keeping colored hair looking healthy ✨

Laura

The shampoo is very easy to use and works as well as any other conventional shampoo. It doesn't create a lot of foam but it does a good job at removing oil and dirt and leaving my hair very soft and manageable. I always wash twice and use a dime size product. complimentary from Davines

Amanda G.

I’ve been really liking this shampoo so far. It leaves my hair feeling super clean without stripping it, and my color still looks fresh and shiny after washing. My hair feels softer, smoother, and less dull, especially with Florida hard water. Definitely a good pick if you color your hair and want it to stay vibrant. complimentary from davines

Kimberly T.

This is high-quality shampoo that keeps my hair feeling like I just came home from the salon. I love that it is for color treated hair, that makes me feel like I am doing the right thing for my hair after spending money on getting it highlighted!

Safia A.

gifted by davines I’ve been really enjoying this shampoo on my color-treated hair. It cleans so well without leaving my hair feeling stripped or dry, and my hair feels noticeably softer, shinier, and healthier after each wash. I also love how lightweight it feels while still keeping my hair looking fresh and vibrant. The scent is clean and luxurious without being overpowering. Definitely recommend if you want something gentle but effective for colored hair.

Rima S.

This shampoo complimentary from davines is absolutely incredible. I love love how amazing my hair feels after use. It smells incredible and makes my hair feel so soft and smooth. I love it so much. I really enjoy it.

Sophia J.

I tried the MINU Shampoo because I wanted something specifically for color-treated hair, and I’m honestly impressed. It lathers nicely with just a small amount, and my hair feels super smooth after rinsing. I’ve noticed my color hasn’t faded as quickly since I started using it. It gives my hair a healthy glow and doesn’t leave any residue behind. Definitely something I’ll keep in my routine gifted by davines

soph o.

such a great color safe shampoo. also has a great scent to it! so cool that it helps preserve my colored hair color! a new everyday staple for me! i highly would recommend this product. gifted by davines

Nikita W.

This shampooo protects my colored hair and make them look beauty nice and healthy. I have been using them for some time now, and I see a lot of difference. It’s pretty simple and easy to use this shampoo

manya

’ve been using Davines Minu Shampoo on my blonde hair, and I like how gentle yet effective it is at cleansing. It doesn’t dry my hair out or make it feel stripped, which is a big plus for maintaining blonde color. My hair looks brighter after each wash and feels soft and smooth to the touch. The scent is light and fresh without being overwhelming. It’s a bit pricey, but I think it’s worth it for how well it keeps my hair looking healthy complimentary from davines

Jessica C.

This shampoo was gifted by davines. Okay this shampoo surprised me in the best way. It’s super gentle but still leaves my hair feeling really clean, lightweight, and fresh. No dryness, no heaviness—just soft, shiny hair that actually feels hydrated. If your hair gets easily irritated or dry, this is such a good go-to for everyday use.

Miranda C.

gifted by davines I’ve said it many of times I LOVE all things Davines! This smells great, leaves my hair feeling clean, Lucious while protecting my hair color. My hair feels silky, smooth and looks shiny! A definite must have!

Crista S.

I have blonde highlighted hair that is toned every appointment. Because of how often I am outdoors, my toner never lasts as long as I would like (despite UV protection). This helps with regular use - especially before sun exposure! Gifted by Davines.

Ion M.

I’ve been using this color-protecting shampoo (gifted), and it’s exactly what my color-treated hair needed to stay fresh and luminous between salon visits. The formula feels lightweight but effective—it gently cleanses without stripping, leaving my hair soft, smooth, and easy to manage. What I noticed right away is the shine. My hair looks more reflective and healthy, not dull or weighed down.

Boston S.

If you’re anything like me and have to get your hair colored every month or six weeks, the shampoo will help extend the time between color appointments. I have thin hair and the shampoo did a great job of protecting my hair and the color without weighing down or oversaturating the strands. I received this shampoo complimentary from davines

Jessica C.

I’ve been wanting to try any shampoo. I’ve been looking into this brand and I tried it. This is a great shampoo. Leave my hair feeling fresh and in great condition, the frizziness is gone super smoothing if you’re looking for a new shampoo try this! gifted by davines

Yvette

This shampoo is amazing for colored treated hair. I do touch up my roots and i find that this shampoo isnt harsh and that it extends my color appointments. I love the consistency and the way that it gently cleanses my hair.

Sierra M.

Love this shampoo As a 25 year old trying to keep my color looking fresh, this gives such a clean, lightweight feel without drying my hair out. It leaves my hair soft, shiny, and super manageable. My color looks brighter and my hair feels so healthy ✨ Gifted by Davines

Sarah

This Davines shampoo is seriously so amazing! It's my new favorite shampoo and I've been using it nonstop! My hair has honestly never looked better so healthy! I love the smell and the texture of this product and what it does to my hair! Love it! complimentary from Davines

MINU Shampoo Illuminating shampoo for colored hair

Benefits

EFFICACY TEST

Ingredients

How to use

Packaging components

Complete your routine

Ingredient Highlight

Touch and Feel

FAQ

Is MINU Shampoo made with natural ingredients?

What other products complement MINU Shampoo well?

How does MINU Shampoo help make hair color last longer?

What hair types does MINU Shampoo work best on?

Why should you include a shampoo for colored hair in your routine?

Read all the reviews