Your Daily Dose of Everything Award-Winning Hair Every DaySoftness, shine, and control in one iconic do-it-all formula
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OI Sampling Kit
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OI Sampling Kit Complete OI routine for all hair types
Meet OI: our best-selling and award-winning collection for softness and shine. Formulated with Roucou oil, the OI family transforms every hair type instantly by deeply nourishing, taming frizz, and detangling for smooth, protected, silky hair.
Inside the Kit
The OI Sampling Kit features a curated selection of our iconic OI essentials, crafted to deliver radiant softness and shine:
OI Shampoo – gently cleanses while leaving hair luminous and silky to the touch.
OI Conditioner – deeply nourishes and detangles for smooth, manageable hair.
OI All In One Milk – our cult-favorite leave-in treatment that hydrates, protects, and perfects with a weightless finish.
OI Oil – multifunctional hair oil designed to fight frizz and detangle for soft, shiny hair.
OI Hair Butter – instantly nourishes and hydrates to restore softness, shine, and manageability.
OI Discovery Pochette – exclusive Davines pouch to take your essentials everywhere you go.
COD. BDHCUS00170
$25.00
($25.00/Unit)
Size
Hydrating
Shine
Softness
OI Oil
ABOUT THE PRODUCT
OI Oil is our award-winning anti frizz oil with multiple restorative functions. Replenishing, moisturizing and hydrating the hair, our hair oil treatment is especially suitable for coarse or dry hair, but can benefit all hair types. Add shine, softness and a delicious, long lasting scent with this absolute beautifying potion. Use it for easy styling - or for a fresh finishing touch.
OI Shampoo
ABOUT THE PRODUCT
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.
OI Hair Butter
ABOUT THE PRODUCT
OI Butter is a nourishing hair butter with powerful anti-frizz, softening and brightening action. Infused with Roucou oil, this award-winning hair butter is deeply nourishing and moisturizing - with a strong and immediate cosmetic effect. Instantly experience smooth, full-bodied, luminous hair with an extra beauty effect and a long lasting scent.
OI Conditioner
ABOUT THE PRODUCT
With a rich but light consistency, the award-winning OI Conditioner is the ideal nourishing conditioner for all hair types. Our softening conditioner moisturizes and protects hair from frizziness, while delivering instant shine and softness to the touch. OI Conditioner is formulated with nourishing, carotenoid-rich Roucou Oil.
OI All In One Milk
ABOUT THE PRODUCT
Lightweight with a detangling and moisturizing effect, the OI All In One Milk is a hydrating hair milk with multi-functional properties. This leave-in spray softens the hair and helps manage frizz. Our hair milk can be sprayed onto towel-dried hair or vaporized onto the hands, then distributed throughout the hair for long lasting hydration and a shiny finish.
- Hair is shiny, hydrated, frizz-free and protected from styling and environmental factors.
- Persistent fragrance.
ABOUT THE PRODUCT
OI Oil is our award-winning anti frizz oil with multiple restorative functions. Replenishing, moisturizing and hydrating the hair, our hair oil treatment is especially suitable for coarse or dry hair, but can benefit all hair types. Add shine, softness and a delicious, long lasting scent with this absolute beautifying potion. Use it for easy styling - or for a fresh finishing touch.
OI Shampoo
- Immediate enhanced shine and softness.
- Deep hydration and nourishment.
- Detangling action.
- Strong cosmetic effect from the first use.
- A delicate, sensory cleansing.
- Long-lasting aromatic scent with notes of thyme, pine, musk, and amber.
ABOUT THE PRODUCT
The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.
OI Hair Butter
- Deep Nourishment, instantly hydrates and replenishes dry, dehydrated hair.
- Frizz Control, smooths hair and tames frizz from the first use.
- Improved Manageability, enhances combability and softness for easier styling.
- Shine & Smoothness, delivers a glossy, silky finish without weighing hair down.
- Formulated with antioxidant-rich Roucou oil to help protect against environmental damage.
- Multi-Hair Type Friendly, suitable for curly, coily, color-treated, damaged, and healthy hair.
- Luxurious Texture, rich, buttery formula melts into hair for a deep conditioning feel.
ABOUT THE PRODUCT
OI Butter is a nourishing hair butter with powerful anti-frizz, softening and brightening action. Infused with Roucou oil, this award-winning hair butter is deeply nourishing and moisturizing - with a strong and immediate cosmetic effect. Instantly experience smooth, full-bodied, luminous hair with an extra beauty effect and a long lasting scent.
OI Conditioner
- It nourishes and moisturizes the hair with an extra beauty effect.
- Antioxidant protection from UV rays.
- Strong and immediate softening effect.
- Extremely soft, full-bodied and luminous hair.
- Persistent sensory fragrance.
ABOUT THE PRODUCT
With a rich but light consistency, the award-winning OI Conditioner is the ideal nourishing conditioner for all hair types. Our softening conditioner moisturizes and protects hair from frizziness, while delivering instant shine and softness to the touch. OI Conditioner is formulated with nourishing, carotenoid-rich Roucou Oil.
OI All In One Milk
- Super bright and soft hair.
- Detangling and anti-frizz moisturizing effect.
- Heat protection up to 446°F / 230°C.
- Enriched with natural Antioxidants.
- Persistent sensory fragrance.
ABOUT THE PRODUCT
Lightweight with a detangling and moisturizing effect, the OI All In One Milk is a hydrating hair milk with multi-functional properties. This leave-in spray softens the hair and helps manage frizz. Our hair milk can be sprayed onto towel-dried hair or vaporized onto the hands, then distributed throughout the hair for long lasting hydration and a shiny finish.
OI OIL SACHET 4ML: CYCLOPENTASILOXANE, DISILOXANE, DIMETHICONOL, CYCLOHEXASILOXANE, ETHYLHEXYL METHOXYCINNAMATE, PARFUM / FRAGRANCE, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, MAURITIA FLEXUOSA FRUIT OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL, ALPHA-ISOMETHYL IONONE, CAMPHOR, PELARGONIUM GRAVEOLENS FLOWER OIL, LINALOOL, LINALYL ACETATE, LIMONENE OI SHAMPOO SACHET ECOMMERCE1 BUSTINA SHAMPOO: CYCLOPENTASILOXANE, DISILOXANE, DIMETHICONOL, CYCLOHEXASILOXANE, ETHYLHEXYL METHOXYCINNAMATE, PARFUM / FRAGRANCE, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, MAURITIA FLEXUOSA FRUIT OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL, ALPHA-ISOMETHYL IONONE, CAMPHOR, PELARGONIUM GRAVEOLENS FLOWER OIL, LINALOOL, LINALYL ACETATE, LIMONENE OI HAIR BUTTER SACHET ECOM FOC2ML: AQUA / WATER / EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM METHOSULFATE, BEHENYL ALCOHOL, POLYGLYCERYL-10 PENTASTEARATE, GLYCERYL STEARATE, QUATERNIUM-87, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, BENZYL ALCOHOL, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, DIMETHICONOL, SILICONE QUATERNIUM-22, SODIUM BENZOATE, STEARAMIDOPROPYL DIMETHYLAMINE, DISODIUM EDTA, ORYZA SATIVA CERA / ORYZA SATIVA (RICE) BRAN WAX, DIPROPYLENE GLYCOL, POLYGLYCERYL-3 CAPRATE, CITRIC ACID, POLYGLYCERYL-3 POLYRICINOLEATE, SORBITAN ISOSTEARATE, C15-19 ALKANE, COCAMIDOPROPYL BETAINE, LACTIC ACID, TOCOPHEROL, PALMITAMIDOPROPYLTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, BIXA ORELLANA SEED OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL. OI/CONDITIONER SACHET 12X12ML: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, ETHYLHEXYL METHOXYCINNAMATE, PANTHENOL, PHENYLPROPYLDIMETHYLSILOXYSILICATE, BENZYL ALCOHOL, PARFUM / FRAGRANCE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ISOPROPYL ALCOHOL, DIMETHICONOL, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL, BIXA ORELLANA SEED OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT. OI ALL IN ONE MILK 4ML: AQUA / WATER / EAU, CETEARYL ALCOHOL, PANTHENOL, BEHENTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, BENZYL ALCOHOL, CETYL ALCOHOL, TOCOPHEROL, AMODIMETHICONE, CETRIMONIUM CHLORIDE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, SODIUM BENZOATE, TRIDECETH-5, CITRIC ACID, GLYCERIN, TRIDECETH-12, CYCLOPENTASILOXANE, PHENOXYETHANOL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, LAVANDULA OIL/EXTRACT, GERANIOL, METHYL SALICYLATE, ALPHA-ISOMETHYL IONONE, CAMPHOR, PELARGONIUM GRAVEOLENS FLOWER OIL, LINALOOL, LINALYL ACETATE, LIMONENE, CITRUS LIMON PEEL OIL / CITRUS LIMON (LEMON) PEEL OIL, PINENE.
The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
OI Shampoo
How to get radiant, shiny, velvety-soft hair with OI Shampoo?
- Apply this moisturizing shampoo to wet hair and gently massage, focusing on the scalp.
- Distribute the product through the lengths and down to the ends.
- Rinse thoroughly.
- Repeat if needed.
OI Conditioner
OI Conditioner delivers incomparable softness and shine.
- Cleanse hair with a mild shampoo, such as OI Shampoo.
- Remove excess water and apply to damp hair.
- Distribute evenly from mid-lengths to ends.
- Comb through and leave on for 2–3 minutes.
- Rinse thoroughly, then dry and style as desired.
OI Hair Butter
How to achieve deeply nourished, frizz-free hair with OI Hair Butter?
- Scoop a small amount and warm it between your palms to activate its rich texture.
- For medium to coarse hair: Apply to damp hair after shampooing. Distribute evenly through lengths and ends. Leave on for 5–10 minutes, then rinse thoroughly.
- For medium to fine hair: Apply to dry hair before shampooing. Leave on for 10 minutes, then rinse and follow with OI Shampoo.
Pro tip: For an intensive nourishment boost, use both before and after shampooing following the methods above for your hair type.
OI All In One Milk
How to use this multi-benefit hair milk?
- Apply 10–15 sprays to clean, towel-dried hair.
- Do not rinse; proceed with styling.
You can also apply it as a moisturizing finish by spraying into your hands and distributing evenly through dry hair. For frizzy or unruly hair, apply after OI Conditioner for added softness, moisture, and silkiness.
OI Oil
- Before styling: Apply 2–3 pumps to towel-dried hair, then proceed with drying.
- As a finishing touch: Apply 1–3 pumps to the lengths and ends of dry hair (start with 1 pump for fine hair).
Complete your routine
Limited Edition
KIT
Elegant Tropic Forest Gift Set for All Hair Types The perfect extraordinary beauty set for amazing shine and beauty to the hair.
$63.00
($63.00/Unit)
Limited Edition
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OI Mini Gift Set Essential set for amazing shine to the hair with a hand cream gift
$59.00
($59.00/Unit)
Limited Edition
Blonde Essential
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Heart of Glass Set Nourishing haircare set to illuminate and brighten blonde care, while protecting from heat damage
$132.00
($132.00/Unit)
Ingredient Highlight
Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon. Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, including damaged hair.
Touch and Feel
Feels like: A creamy texture, luxurious and silky
Smells like: Aromatic with hints of thyme and pine, sweet and floral, warm with musk and amber
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