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DEDE Shampoo/

Lightness

Softness

Shine

Gentle, lightweight shampoo suitable for all hair types, ideal for everyday use. This delicate formula cleanses while delivering softness and natural shine without weighing hair down. With regenerative white hibiscus extract , it contains antioxidants that neutralize free radicals and protect against oxidative damage, keeping hair resilient and healthy. Get hair that is looking fresh, naturally radiant and 50% more manageable*. Ideal for those who wash their hair frequently and want to maintain its health and vitality.

*Instrumental test on hair strands using DEDE shampoo, conditioner and leave-in conditioner vs. untreated hair.

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Benefits

Cleanses genlty the hair, perfect for everyday use.
Delivers softness and natural shine.
Preserves the hair’s natural beauty and well-being.
Suitable for all hair types.

Obtained with 100% clean energy. Zero impact, essential and recyclable packaging.

How to

How to get lightweight, soft, and shiny hair with DEDE Shampoo?

Apply to wet hair, massage and rinse thoroughly.
Repeat application if needed.
After shampooing, follow with a lightweight conditioner or leave-in conditioner designed for frequent washing to maintain softness without weighing hair down. Try DEDE Conditioner or DEDE Leave-in Conditioner to enhance lightness, boost shine, and keep hair fresh, soft, and manageable between washes.

Enjoy your hair light, soft, and shiny day after day.

Ingredients

The red celery extract in DEDE was sourced from the farm of Mr. Doriano Pozzatello in Orbassano, Turin, Italy as a part of Slow Food Presidia. Full of mineral salts and high in water content, red celery is nourishing and cleansing.

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM COCOYL ALANINATE, CAPRYLYL/CAPRYL GLUCOSIDE, DECYL GLUCOSIDE, SODIUM LAUROYL METHYL ISETHIONATE, PARFUM / FRAGRANCE, BENZYL ALCOHOL, POLYGLYCERYL-6 CAPRYLATE, LACTIC ACID, POLYGLYCERYL-4 CAPRATE, COCO-GLUCOSIDE, GLYCERYL OLEATE, SODIUM BENZOATE, BUTYLENE GLYCOL, GLYCERIN, POLYQUATERNIUM-10, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, INULIN, HIBISCUS SABDARIFFA FLOWER EXTRACT, TEREPHTHALYLIDENE DICAMPHOR SULFONIC ACID, CITRIC ACID, CAPRYLYL GLYCOL, CHLORPHENESIN, SODIUM PHYTATE, CI 19140 / YELLOW 5, TOCOPHEROL, CI 14700 / RED 4, LECITHIN, LINALOOL, CITRONELLOL, HYDROXYCITRONELLAL, AMYL SALICYLATE.

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