
The LOVE CURL Routine 3-step curl-enhancing routine
Complete beautifying routine for curly or wavy hair. LOVE CURL Shampoo gently cleanses, hydrates, adds volume, and leaves hair soft and light. LOVE CURL Conditioner controls and enhances texture, boosting elasticity and volume. LOVE CURL Mask delivers remarkable softness and hydration for nourished, workable curls.
Infused with Noto almond extract from the Slow Food Presidia, this complete LOVE CURL routine nourishes curls of all shapes and sizes for a defined, soft, voluminous look.
Practice sustainability with the 500ml refill pouch. Each refill pouch reduces plastic consumption by 74% compared to two conventional 250ml shampoo bottles. Plus, they're fully recyclable!
- Moisturizing shampoo for wavy or curly hair.
- Elastic and soft curls.
- It enhances the volume and texture of curls or wavy hair.
- Light and shiny hair.
- Natural active ingredients.
ABOUT THE PRODUCT
The ideal shampoo for curly hair, our LOVE CURL Shampoo moisturizes hair and boosts elasticity. This curl enhancing shampoo leaves hair softer and lighter with enhanced volume - but it won't compromise texture. This shampoo is especially effective when followed by our LOVE CURL Conditioner.
LOVE CURL Conditioner
- It moisturizes and nourishes wavy and curly hair.
- Elastic, voluminous and controlled hair.
- Soft, light and shiny hair.
- Rich in proteins and Vitamins B to give elasticity and volume.
- Natural active ingredients.
ABOUT THE PRODUCT
A powerful hair conditioner, our LOVE CURL Conditioner helps nourish and enhance wavy or curly hair. With a nutrient-dense, softening formula, the LOVE CURL Conditioner is rich in panthenol to promote elasticity and volume. Try pairing our best curl conditioner with our LOVE CURL Shampoo for a thoroughly moisturizing hair treatment that leaves hair noticeably healthier.
LOVE CURL Mask
- Extra nourishing and conditioning power.
- Untangling action.
- Controlled, soft and workable curls.
- Rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus, it is elasticizing and volumizing.
How to get the best for your curls with LOVE CURL Shampoo?
- Apply this moisturizing shampoo to wet hair and gently massage focusing on scalp.
- Continue by distributing the product over the lengths, down to the ends.
- Rinse out thoroughly.
- Repeat if needed.
- After shampooing, you can also apply a conditioner or mask for curly hair to complete your hair care routine. Try LOVE CURL Conditioner or LOVE CURL Mask to take care of your curls and pamper them.
LOVE CURL Conditioner
- After rinsing out LOVE CURL shampoo, apply a small amount of conditioner to lengths and ends.
- Comb through and leave on 5-10 mins.
- Rinse thoroughly, towel dry and use your favorite styling products to style.
- Once a week replace your Conditioner with LOVE CURL hair mask.
- Apply a small amout to towel dried hair. Comb through and leave in for 10-15 mins, then rinse throughly.

Ingredient Highlight
With almond extract from Noto, Slow Food Presidium. You can enjoy all the benefits of almond extract, sustainable and rich in: Proteins, Vitamins B and E, Unsaturated fats, Minerals (magnesium, iron, potassium, copper and phosphorus). The almond extract promotes hair hydration, elasticity and volume for your curly hair.

Touch and Feel
Feels like: A creamy texture unveiling pleasant silky lather
Smells like: This curl shampoo will wrap your curls in an embrace full of refreshing citrus and floral bouquet notes, grounded in musky fragrance with green undertones
We have neutralized our direct emissions since 2018
We are part of the B Corp community since 2016




















