

From fruit to fabulous: the benefits of dried apricots for your hair
¹Sourced from Regenerative Organic Certified™ farms
What makes dried apricots good for your hair?
The reason why apricots benefit hair so much is because they contain a large number of vitamins and minerals - and when they’re dried, these are concentrated to make them even more powerful.
One of the key nutrients your hair will love if you choose haircare products featuring dried apricot extract is Vitamin A (beta-carotene). This vitamin is an antioxidant and is ideal to obtain soft, nourished hair. It contributes to a healthy scalp, regulating the production of natural oils.



Unlock your hair's potential with MOMO/
Essential Haircare’s MOMO/ family is dedicated to dry and dehydrated hair and is designed to lock in moisture, helping to deliver soft, nourished hair that is manageable and easier to detangle.
The range is made with Regenerative Organic Certified™ apricot extract² sourced from Mr. Francesco Travaglini’s farm in Larino, in Campobasso, Italy. There they practice Regenerative Organic Agriculture, a holistic farming approach with the potential to mitigate climate change and regenerate the soil.
We use only those apricots that are too big or too small to be sold as food superstar, turning potential waste into products that results in hair that 11.8 times more hydrated³. Overall, the products in this range contain up to 98.3% biodegradable ingredients⁴ and up to 97,8% natural-origin content (including water)⁵.
The range includes the MOMO/ shampoo, MOMO/ shampoo bar and MOMO/ conditioner, and now the all new MOMO/ serum. This deeply moisturising yet lightweight product delivers hydration without a heavy residue, restoring softness and silkiness, increasing shine by 3.4 times after just one use⁶.
²Sourced from Regenerative Organic Certified™ farms
³Instrumental test on hair strands treated with MOMO/shampoo, conditioner and serum vs. untreated hair
⁴Calculated as the sum of readily biodegradable ingredients
⁵ISO: 16128
⁶Instrumental test on hair strands, gloss measurement vs. untreated hair
Choose dried apricots for naturally healthier-looking hair














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