Celebrating Earth Month

BEAUTY + SUSTAINABILITY

Let's celebrate the beauty of this planet we call home. Earth Month is an opportunity to remind us that our commitment must be constant and that our purchasing choices can make a difference.

April is Earth Month, and International Earth Day is celebrated on the 22nd. Even though our commitment to safeguarding the planet must be ongoing throughout the year, establishing these special occasions to celebrate the environment has significantly helped to spread awareness around sustainability values.

That's why at Davines we also want to celebrate and remember that the environment is protected through concrete action: for companies and citizens alike, production or purchase choices are fundamental in order to establish a regenerative economic model.

**How Earth Day was established: from Silent Spring onward**

The idea of celebrating Earth Day began at the beginning of the 1960’s in the United States. In 1962 Rachel Carson published Silent Spring, the first environmentalist manifesto: in this essay, the spring fields were defined as silent because the use of pesticides in agriculture had sent away insects and birds, silencing the voices of nature.

A movement developed that celebrated Earth Day on March 21st, during the spring equinox in the northern hemisphere. In 1969, the activist John McConnell proposed to UNESCO that this anniversary be added into its calendar. In 1970 it was officially established that Earth Day would take place a month and a day after the equinox, on April 22nd.

From then on, the importance of Earth Day increased until it transformed this occasion into a global celebration of the planet’s beauty. This is why we celebrate!

We protect biodiversity, every day

It is fundamental to remember that the environment is protected daily, through concrete gestures. For example, the purchasing habits of every one of us — from companies to citizens — have a great impact.

Starting with nutrition, following a vegetarian diet, limiting consumption of red meat, and choosing foods that safeguard biodiversityare all great gestures.

When creating our formulas here at Davines, we select high quality ingredients while considering biodiversity and preferring those of natural origin, eco-certified or organic.

The Essential Haircare line is a symbol of this philosophy. Every Essential Haircare product contains an ingredient that is obtained from a Slow Food Presidia in Italy: starting with the Noto almond, found in LOVE Curl, to the Fiaschetto tomato found in the NOUNOU formula. By choosing to purchase these raw materials, we take a concrete step towards supporting small local farmers, custodians of a very important heritage of diversity and beauty.

Travel to Italy with Essential Haircare

Want to meet the farmers behind your favorite products? We're so appreciative of the hardworking farmers that provide us with the Slow Food Presidia ingredients in Essential Haircare

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Every Essential Haircare product contains an active ingredient that derives from a Slow Food Presidia in Italy

Learn more about these ingredients, where they're produced, and even (virtually) meet the Italian farmers at the frontline of defending biodiversity.

LET'S TAKE A TRIP

Change your sources of energy: switch to renewables

Emissions of carbon dioxide and other greenhouse effect gasses are some of the main culprits behind climate change.

We can all contribute to reducing our own impact: start by choosing a green energy supplier that uses renewable sources such as sun, wind or water. Check your electricity bill or call your provider to receive further information on how you can switch to renewable sources that have more respect for the environment.

This energy transition is one of the most important steps towards fighting climate change, and it is important that we move together in this direction! Since 2018, all of our offices worldwide have become carbon neutral, just like the production plant in Parma.

Sustainable habits when washing your hair

In order to minimize its impact on the Planet, Davines compensates 100% of greenhouse gasses related to the packaging of our products. Since 2019, we started a journey towards compensating emissions related to the entire lifecycle of products being launched: from raw materials sourcing all the way up to the door of your home, excluded only the use phase at home or in salon!

Once the Davines product enters your bathroom, you can continue the journey towards reducing emissions by modifying your habits during the use phase:

Heating water uses a lot of energy, so try showering with a cooler temperature.
Shut off the water while you massage in your products.
Turn the running water on to rinse, then shut it off as soon as you can.
When drying your hair, use the hairdryer at the lowest possible temperature.
Remember to unplugany hot tools after use. A plugged in appliance uses power even when it is turned off!

Join the Davines community to protect the Earth!

Together we can really make a difference! In order to continue celebrating earth every day of the year, we at Davines invite you to join us and continue on a path towards to sustainability. Whether you are a customer or a hairdresser, here below you will find many tools made available to you in order to contribute directly to reducing your impact on the Planet.

Davines for Climate Action

WHO CAN PARTICIPATE?

Davines customers and salons

POSITIVE IMPACT

Develop eco-friendly habits thanks to the AWORLD App, approved by the United Nations and customized by Davines.

LEARN MORE

Sustainable Salon Program

WHO CAN PARTICIPATE?

All salons worldwide

POSITIVE IMPACT

Complete the test in order to discover how much your salon is sustainable and to join the Sustainable Salon Program.

LEARN MORE

Extraordinary Manual

WHO CAN PARTICIPATE?

All salons worldwide

POSITIVE IMPACT

Read the Extraordinary Manual to Make the World a Better Place and manage the salon in the most responsible and courageous manner!

LEARN MORE

Celebrating Earth Month

**How Earth Day was established: from Silent Spring onward**

NOUNOU Shampoo

NOUNOU Conditioner

NOUNOU Hair Mask

We protect biodiversity, every day

MINU Shampoo

MINU Conditioner

MINU Hair Serum

Travel to Italy with Essential Haircare

Change your sources of energy: switch to renewables

MOMO Shampoo

MOMO Conditioner

MOMO Hair Potion

Sustainable habits when washing your hair

DEDE Shampoo

LOVE CURL Shampoo