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Davines The Present Time demi-permanent hair color products, hanging from a string like clothes

Demi vs Semi-Permanent Hair Color

Updated on November 18, 2025 | 4 min read

Jaclyn LaBadia, Davines Writer

Expert-reviewed by Sunny Brewer, Davines Technical Education Manager


Coloring your hair is one of the easiest ways to feel like a brand new you, and permanent hair color can sometimes feel a little too permanent. Enter demi and semi-permanent hair color. Read ahead for everything you need to know about these two types of color—including the differences between them and how to know which one is right for you. Plus the best tips and products to care for and maintain your color treated hair.

Key Takeaways

Knowing the Difference Between Demi and Semi-Permanent Color

  • Semi-permanent hair color, like Davines' Finest Pigments, coats the hair shaft, lasts 4–12 washes, and is ideal for experimenting with or refreshing color.
  • Demi-permanent color, like Davines' View and The Present Time, uses a low-volume developer, lasts 16–28 washes, and offers subtle, natural results with gray coverage and blending.
  • Both semi and demi-permanent color are optimal to create a softer grow-out, requiring less maintenance.
  • Choosing the right type depends on your hair goals, lifestyle, and desired upkeep.
  • Proper care, color-protecting products, and temporary color help maintain vibrant, healthy hair.
  • The Present Time is a demi-permanent color line that protects while delivering luminous shine and rich, vibrant tones.

In This Article

Hair Color Basics
What is Semi-Permanent Hair Color?
How Long Does Semi-Permanent Hair Color Last?
What is Demi-Permanent Hair Color?
How Long Does Demi-Permanent Hair Color Last?
Davines’ Demi-Permanent Color Trends
Comparing Demi vs Semi-Permanent Hair Color
Choosing the Right Hair Color
Caring for Colored Hair
Making the Best Choice for Your Hair
FAQs

Hair Color Basics

Hair color is used to change the color of hair by depositing color molecules onto or into the hair shaft. It’s categorized into one of three groups: semi-permanent, demi-permanent, and permanent. All of which differ in their longevity and how deeply they penetrate the cuticle. Permanent hair color is designed for longevity, and semi and demi-permanent colors are designed for versatility. They will eventually fade and wash out, where permanent color never truly leaves and requires corrective coloring to change. It all comes down to personal preference and how often you want to refresh your look.

What is Semi-Permanent Hair Color?

You’ve likely heard of semi-permanent hair color before. It’s the least invasive way to change the color of your strands, but what is semi-permanent hair color? Semi-permanent hair is gentler on the hair and is deposit only, coating the outside of the hair. Because of this, semi-permanent color cannot lighten your hair, only make it darker. You may have heard semi-permanent color referred to as a toner, stain or color gloss. 
model with light blonde hair

How Long Does Semi-Permanent Hair Color Last?

Semi-permanent hair color fades fairly quickly, between 5 to 12 washes. Exactly how long it will last depends on your hair’s porosity, your washing frequency and shampoo, sun exposure and the type of products you use. Porous hair tends to fade faster because, while it holds color easily, it lets go of it just as easily. Similarly shampoos and products with sulfates and other harsh ingredients can cause color to fade faster. Most semi-permanent colors fade away naturally, so they don’t grow out with a line of demarcation at the root.

What is Demi-Permanent Hair Color?

Now that you know everything there is to know about semi-permanent, what is demi-permanent hair color? Demi-permanent color is as close to permanent as you can get without fully committing. It’s ammonia-free but requires a developer (a low level of peroxide) to activate. The process very slightly lifts the cuticle so that color molecules can penetrate the first layers of the hair shaft. Demi-permanent hair color is less active than permanent color, meaning that some demi-permanent color only has the ability to lift one level. Davines' View is an acidic demi-permanent color system which cannot affect your hair's natural color, whereas The Present Time can shift your natural coloring since it is an alkaline system. Even within demi-permanent colors you have the ability to decide what level of commitment works best for you.

How Long Does Demi-Permanent Hair Color Last?

Demi-permanent hair color is a little more permanent than semi-permanent, but less permanent than permanent color. How long does demi-permanent hair color last? Like with semi-permanent, this depends on the products you use and the condition of your hair. Highly porous hair may fade more quickly, but demi-permanent colors can last for up to 28 washes.
back of model with long, red hair

Davines’ Demi-Permanent Color Trends

Whether you're craving a soft refresh or a bold new vibe, The Present Time is our newest innovation in hair color, featuring the first ever Regenerative Organic Certified ingredient in Davines color. It’s a demi-permanent, ammonia-free color line designed for flexibility, lasting up to 24 washes and fading away beautifully. From demi-permanent red and copper colors to shades of blonde and olive, The Present Time reinforces and protects the hair while delivering luminous shine and rich, vibrant tone.
model looking down with dark, short hair

Comparing Demi vs Semi-Permanent Hair Color

Both semi and demi-permanent dyes offer low-commitment color changes and are perfect for refreshing color, toning highlights and blending grays. They’re also both great options if you’re not sure you want to fully commit to a color before trying it out. The primary difference between demi vs semi-permanent hair color is how long they last. Because semi-permanent sits on the surface of strands, it washes out much quicker than demi, depending on your washing and styling habits. Demi-permanent on the other hand, sits inside the hair shaft, giving it much longer staying power. 

Choosing the Right Hair Color

So which hair color is right for you? Demi-permanent hair color is safe for most hair types, but if you’re someone who likes to change your color often, semi-permanent is probably best for you. The same goes if you’ve got strands that are very porous, dry or damaged. Toners, glosses and other semi-permanent color-depositing products fade naturally and can easily be washed out if they need to be. But everyone’s hair is different, so the best option is one that matches your preferences. Your colorist can help you decide whether semi or demi-permanent color is right for you based on your current condition and lifestyle.

Ready for a New Look?

Consult with a professional on which color is right for you.

Caring for Colored Hair

Preserve the life of your demi and semi-permanent color the same way you would with permanent. Limit how often you wash your hair, and when you do shampoo, use a color safe protective shampoo, like the one from our MINU line. It gently cleanses colored hair while boosting hydration and adding shine. Follow with the protective conditioner, from the same MINU line. It preserves and nourishes colored hair, keeping it vibrant longer while promoting hydration, softness and combability. Use color-safe, sulfate-free products and moisturize often by incorporating a colored hair mask into your routine, like the deeply nourishing one from MINU. Limit heat styling your colored strands and when you do use heat, prep with a protective hair serum, like the last of the Illuminating and protective products for colored hair in our MINU line. For an extra touch of protection and softness between washes, finish with the Beautiful Things Restoring Leave-In Mask to revive color, repair damage, and leave hair silky, weightless, and radiant.
 Another way to create longevity with your semi and demi-permanent color is to maintain it at home with temporary color that deposits pigments to enhance and rejuvenate your color. Davines' Alchemic shampooing and conditioning system does exactly that. This line is an array of color-deposing products made with pure pigments to intensify and brighten both natural and cosmetic color. 

Making the Best Choice for Your Hair

The best part about semi and demi-permanent hair colors is that you don’t have to live with a color you don’t like for long. You can speed up the fading process by using a clarifying shampoo, followed by a hydrating conditioner because clarifying shampoos can be drying. If you want to go darker, blend your grays, tone highlights or brassiness, refresh or try a bold new color or tint, semi and demi-permanent hair color is the way to go.

A Davines colorist near you can help you determine which is right for you, or try an at-home color depositing shampoo or conditioner from Alchemic. Caring for your colored hair properly is a must to keep your color vibrant and hair healthy longer. Be gentle with your color-treated hair and use high quality color-safe products to care for and style it. All Davines colored hair products are free from harsh ingredients and are specifically designed to maintain your color and nourish the hair. 

FAQs

How long does semi-permanent hair dye last?

Semi-permanent hair dye lasts between 5 to 12 washes. How long it lasts depends on your hair’s porosity, your washing frequency and shampoo, sun exposure and the products you use. Porous, dry and damaged hair fades faster, and using products with harsh ingredients causes faster color fade.

Is it better to use permanent or semi-permanent hair dye?

This depends on the condition of your hair and your ultimate color goals. While demi-permanent color is generally safe for most hair types, if you’re someone who changes your color often, or has very porous, dry or damaged hair, semi-permanent is probably best for you. But everyone’s hair is different, and consulting with a colorist can help you decide which is right for you based on your current condition and lifestyle.

Does semi-permanent dye cover grey?

While semi-permanent dye doesn’t completely cover gray, it can be used to blend or add highlights on porous hair especially. For longer-lasting results on gray hair, use a demi-permanent dye which uses a developer to allow the color to penetrate deeper.

What hair type is best for semi-permanent?

Semi-permanent hair color is generally safe for all hair types, including pregnant women, but it’s best for hair that’s dry, damaged or otherwise sensitive, and for darkening natural color, adding shine or trying a new color without commitment.

How long does demi-permanent hair color last on dark hair?

Demi-permanent hair color can last up to 28 washes on dark hair, especially with darker shades. How it will last on your hair ultimately depends on its porosity and your washing and styling habits. Using a color-depositing shampoo or conditioner can help extend the life of your demi permanent color.

How damaging is demi-permanent hair color?

Demi-permanent hair color uses a low-volume peroxide developer, which slightly lifts the cuticle, so there is some minor impact on the hair. However, the level of damage is minimal for most people, especially when paired with good conditioning and regular care. It’s a great option if you want to refresh tone or add shine without the commitment of permanent color.
woman getting Davines Naturaltech ENERGIZING treatment in a salon

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