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Instead of Black Friday, embrace Green Friday: you’re invited to purchase with purpose

20% of the sales from Davines will be donated to reforestation projects this November 29th. 

Think planet first 

What if Black Friday encouraged climate action, not overconsumption? It can if you shop with Davines. You’re invited to join our tradition and purchase with purpose on November 29th, Green Friday. We’re proud to offer you free carbon-neutral shipping and donate 20% of online profits to support reforestation in Ethiopia.



Green Friday: the origins

Green Friday began as a sustainable alternative to Black Friday 7 years ago in France. It’s an opportunity to pause and think mindfully about what we buy, rather than chase deals mindlessly as the environment suffers.
Our sustainable roots go back far further than Green Friday: in 2000, we were the first beauty company to talk about sustainability, by 2014 we were first to talk about biodiversity and we became among the first certified B-Corp beauty companies in 2015. Today, we’re proud to use no carbon across our factories and offices – and we’re proudly leading the way in pioneering use of regenerative organic agriculture and ingredients in our formulas.

We see the day as a chance to rethink our buying habits and tread with a lighter impact on the planet. This year, on November 29, we’re donating 20% of online Green Friday sales to our partner EthioTrees as it reforests northern Ethiopia and improves the livelihoods of citizens.

Shop haircare that pays back the earth

Our partners EthioTrees are doing everything to prevent Tigray, Ethiopia, from becoming a desert. It’s more than just planting trees; they’re reforesting, improving biodiversity and empowering climate resilience. That’s how your shop on Green Friday will support EthioTrees and make the world a greener place.

How you can make your hair routine greener

Green Friday is just one day, but Davines makes sustainability a priority all year, with carbon-neutral factories, offices and shipping to your door. You can too – by washing your hair with cool water, choosing leave-on products and formulas made with ingredients that can help the planet, rather than 
hurting it. 

Three years of change with your help

Over the past three years, we’ve been committed to making a positive environmental impact, and your support has been key to driving meaningful change.

2021

 Part of our online sales were donated to
 support biodiversity.  

2022

 Part of our online profits were devolved to Rodale Institute to support regenerative organic agriculture.

2023

  Supported Scolel'tein a tree planting project 
to conserve and create forests in Mexico.

FAQs

When is Green Friday?

It’s one day only, for November 29.


Is there any discount?

We give back to the planet by donating 20% of our online sales to support reforestation. We also offer complimentary carbon-neutral shipping on all orders this day.


Who are you donating your profits to?

A part of the Green Friday online sales goes to EthioTrees. They help to conserve the land in northern Ethiopia to prevent desertification, sequester carbon dioxide in the atmosphere, provide purposeful jobs in the local community, and improve the land for future generations.


What else is Davines doing to lower its Carbon footprint?

 To us, sustainability is a business model and a lifestyle. Our factories, offices and shipping are already carbon neutral – but we’re not stopping there. Beyond our Green Friday initiative, we are working year-round to become Net Zero by 2050 at the latest.


Read more!

We Stand For Regeneration Davines


WE SUSTAIN BEAUTY


Our socio-environmental campaign, protecting biodiversity and promoting regenerative organic agriculture. 


Davines Group Sustainability Report 21-22


SUSTAINABILITY REPORT


On our path of creating a good life for all, we are honored to share with you our impact report 2022/2023.



BEST SELLERS 


From shampoo to styling! Meet our most loved formulas, that are good for your hair and the planet, too.


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