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    DAVINES VILLAGE 

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    Unlock the Secret to Shinier Hair: OI Liquid Luster
    Unlock the Secret to Shinier Hair: OI Liquid Luster

    The routine to winterproof your hair | Davines Winter Favourites 2024

    Winter is a great moment to switch up your hair routine. Read this and pick up easy tips to avoid dull, brittle and damaged hair. 

    Winter air can damage hair easily – as cold weather sweeps in, the air can strips moisture from your locks, making them more prone to being dry, looking dull and feeling brittle. So what’s the answer? Hydration. Read on to learn the best ways to winterproof your hair.

    Want strong winter hair? Switch up your shower routine  

    Your shiniest, strongest winter hair starts with your shower habits. With some small changes, you can help keep your hair at it's healthiest. Here’s some tips from our hair experts on how to change your showering routine for winter.  
    1. Cut down on hair washes: Try to avoid washing every day to let your hair's natural oils add extra hydration for the the winter.

    2. Make sure your shower isn’t too hot: it’s tempting to stay in there all day, but the less time you spend under heated water, the less likely your hair is to face weaker – or broken – hair roots. Plus, cooler showers are better for the planet, as they reduce energy consumption: you could turn off the shower while shampooing to conserve water and energy. A colder rinse helps close hair follicles, leaving your hair shinier.
    3. Try to avoiding brushing your hair when it's wet: let your locks dry naturally before brushing, and stay indoors while your hair dries. Cold weather can cause damp hair shafts to expand, leading to faded colour and split ends.
    4. Use a weekly hair treatment: Deeply nourishing hair masks are far from a luxury in the winter months: they’re essential to strengthen strands and lock in moisture.

    5. Massage your scalp: A scalp massage while you shower helps boost circulation where it matters, keep your scalp healthy, and encourage hair growth.

    Overcome Your Winter Hair Woes

    Winter weather can be challenging for hair, leading to dryness, scalp irritation, and frustrating static. Maintain healthy, vibrantlocks with the right routine to keep your hair nourished, balanced, and beautifully manageable throughout the colder months.

    If you’re facing dry hair in winter

    If you regularly face dry hair in the winter, the chances are, you need to strengthen your routine and fight back with a hydrating range – look for masks, hair oils, and deeply nourishing conditioners. Bring hair back to life with natural ingredients like yellow melon in our MOMO line, echinacea in the Naturaltech Wellbeing, and roucou seed extract from our bestselling OI line, to lock in hydration and shine. 

    If your scalp needs extra TLC in winter

    We often overlook our scalps, but they take on a lot – pollution, dirt and grime all all create build up on the scalp. If your scalp feels sensitive, it’s craving the soothing natural inflammatory power of Naturaltech CALMING Shampoo. Pair with the ELEVATING Scalp Recovery Treatment and feel the immediate relief of reduced redness and itching.
    Flaky-feeling hair is no match for a clarifying shampoo that gently yet deeply cleanses. Choose this Davines formula to leave your scalp clean but not squeaky. For buildups that won’t budge, the SOLU rangeoffers something stronger to keep your scalp feeling fresh and balanced.

    Best strategies to prevent hair static in winter

    When winter approaches, so does hat hair. But if you keep these tips under your hat, you’ll never need to worry about frizz and split ends again. Keep your ends moisturizedand use a smoothing serum from our LOVE/ smoothing line. This Is a Primer is an easy leave-in spray to hold texture, so you can reclaim control of your hair in winter, whether it’s under a hat or not. 

    Hair treatments: in winter, they’re essential

    Hair treatments are your best friend in the cold months: from hair masks and serums to oils, they’ll repair and nourish your strands, for hair that looks healthier – because it will be. Best of all, treatments are effortless: coat your hair in a moisturizing mask likeThe Restless Circle before you go to bed and wake up to enviably glossy locks. Repeat weekly to see continued results or choose a leave-in treatment, for a fast boost of moisture anytime your hair starts looking limp and lifeless throughout your day. Choose a product with ingredients targeting hydration, like our MOMO Hair Potion made with vitamin-rich melon extract or our anti-frizz OI Oil.

    Sometimes, it’s best left to the experts

    Could there be a better winter hair cure? Watch as your local salon mixes a fresh Naturaltech Tailoring treatment from bases and boosters to form a solution especially designed to target your hair’s needs. If you need an excuse to visit your local salon, your best winter hair is waiting there.

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