This is a Primer Hair priming heat protectant

The This is a Primer is a heat protectant that doubles as a humidity and frizz guard. It protects your strands from heat tools or styling damage so that you can achieve your desired look while also fighting humidity and combating frizz. Many customers also use this heat protectant to add natural shine to their strands before styling.

Yes! The This is a Primer heat protectant has an anti-humidity formulation that prevents hair from frizzing in humid climates. This product is versatile and will also work well in dry and arid climates and not exclusively for humid weather. It helps preserve and maintain the styling from blowouts in most conditions so you can extend the life of your style.

Hair primers and leave-in conditioners have some of the same results, but they are still used for different purposes. A leave-in conditioner is typically solely meant to moisturize hair that could use extra hydration. A primer on the other hand is more versatile and can be used to protect hair from damage, add shine, texture, body, hydration, and manageability.

The This is a Primer works for most hair types, but it is especially helpful for thin, fine, or damaged hair or hair prone to frizz and flyaways. The This is a Primer has long-lasting benefits for thin hair because it protects hair from heat damage to preserve its health in the long run and improve its appearance. It is a helpful investment that can improve the effectiveness of your entire hair routine.