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ESSENTIAL HAIRCARE

MINU Shampoo

ESSENTIAL HAIRCARE

MINU Shampoo

Name: MINU Shampoo
Rating: 4.5 (63 reviews)

Illuminating and protective shampoo for colored hair

Color-protecting shampoo for colored hair that gently cleanses while boosting hair's hydration and gives lasting shine. This gentle foaming shampoo, characterized by a rich and full-bodied foam, preserves the vibrancy of colored hair, keeping it bright, shiny, and silky for longer. Infused with natural Salina caper blossom extract that helps protect and prolong hair color. The formula is free of parabens and sulfates SLS & SLES.

COD.

79,8% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

Vegan friendly

This product does not contain any ingredients of animal origin.

Size

Free Shipping on order $75+

Free samples with every order.

Find a Davines Salon near you

Benefits

Protection

Shine

Hydrating

Protection of cosmetic colour.
Bright colour for longer.
Hydrated, soft and silky hair.
Natural active ingredients.

Ingredients

AQUA / WATER / EAU, DISODIUM LAURETH SULFOSUCCINATE, GLYCERIN, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM COCOYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL SARCOSINATE, SODIUM LAURYL SULFOACETATE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BENZYL ALCOHOL, PANTHENOL, PHENETHYL BENZOATE, COCO-GLUCOSIDE, SODIUM METHYL 2-SULFOLAURATE, GLYCOL DISTEARATE, PPG-26-BUTETH-26, PARFUM / FRAGRANCE, SODIUM BENZOATE, GLYCERYL OLEATE, PEG-40 HYDROGENATED CASTOR OIL, DICAPRYLYL ETHER, POLYQUATERNIUM-53, POLYQUATERNIUM-7, BUTETH-3, LAURYL ALCOHOL, DISODIUM 2-SULFOLAURATE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, TETRASODIUM GLUTAMATE DIACETATE, LINALOOL, SODIUM HYDROXIDE, CITRIC ACID, TRIDECETH-5, GLYCERYL STEARATE, CAPPARIS SPINOSA FRUIT EXTRACT, SODIUM CHLORIDE, GERANIOL, PHENOXYETHANOL, ALCOHOL, TRIBUTYL CITRATE, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CI 61570 / GREEN 5, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5.

The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.

Glossary

12 M

How to use

How to best preserve the vibrancy of your cosmetic colored hair:

Apply to wet hair and gently massage focusing on scalp, then through lengths and ends.
Rinse out thoroughly.

Repeat if needed.

Follow with MINU Conditioner and Mask

Packaging components

Complete your routine

Ingredient Highlight

With Salina Caper Blossom extract, Slow Food Presidium. The sustainable extract is rich in quercetin with protecting polyphenols, therefore helps to preserve a radiant color.

Touch and Feel

Feels like: A creamy texture unveiling pleasant silky lather
Smells like: Sweet citrus opening, blooming jasmine heart, with a warm vanilla amber

FAQ

Is MINU Shampoo made with natural ingredients?

Yes! MINU Shampoo is formulated with a blend of natural ingredients, including Salina caper blossom extract, a sustainably sourced ingredient from Italy. Salina capers are rich in amino acids and polyphenols, which help protect and nourish hair color. MINU Shampoo is also made using 100% clean energy and it comes in fully recyclable packaging.

What other products complement MINU Shampoo well?

To get the full MINU experience, pair MINU Shampoo with MINU Conditioner and the MINU Hair Mask. MINU Conditioner is specially formulated to add hydration to your hair and protect it. Using MINU Shampoo and MINU Conditioner together can help ensure that your hair color lasts longer and your hair is well nourished between salon treatments. The MINU Hair Mask is also designed to nourish colored hair, adding softness without weighing it down. Try the MINU routine yourself—choose a FREE MINU Sample with your next order.

How does MINU Shampoo help make hair color last longer?

Because MINU Shampoo is made with a gentle formula that doesn’t strip the hair and contains ingredients—including Salina caper blossom extract—that contributes to color protection, it helps to cleanse without making the color fade too soon. If you get your hair dyed, it is best to use a shampoo specially formulated for color-treated hair to get the most out of your salon treatments. MINU Shampoo also contains ingredients that help to nourish and protect the hair, adding shine and softness.

What hair types does MINU Shampoo work best on?

MINU Shampoo is versatile and can work on any hair type, from fine and straight to coarse and curly. It is designed specifically for hair with cosmetic color since it prevents fading. However, the gentle formula, full of active ingredients, ensures that all hair types are nourished, protected, and softened.

Why should you include a shampoo for colored hair in your routine?

If you have recently dyed your hair and want to prolong its duration and shine, the first step to maintaining the cosmetic color is to choose a shampoo for colored hair. Davines offers various types, some even specific by shade. This includes the Heart of Glass line, developed for the care of both cosmetic and natural blonde hair. Shampoo for dyed or treated hair is ideal for keeping the color vibrant for longer as it cleanses the scalp without washing away the color pigments. The products of the MINU line will help you protect and prolong the tone and intensity of the color, especially if used in combination with other specific hair products: Heart of Glass for blonde and bleached hair, Alchemic range of shampoos and conditioners with pure pigments that can intensify and brighten both natural and cosmetic color. By including this shampoo in your hair routine, your color will appear bright and vibrant for longer.

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Carbon Neutral Company since 2018

B Corp since 2016

Made In Italy

Read all the reviews

Hollis M.

I have been using this shampoo for about a year. Obviously very happy with it. Provides both body and color protection. I highly recommend it!

Mary R.

Best hair care product for my hair. I been using it for over 6 months. I love the light weight, shines, protects and my color glows too! ~Mary from California

Michelle B.

I love this shampoo. It keeps my highlighted hair looking so good!

Christine

I have quite a bit of color treated fine but pretty healthy hair. I saved for a couple of months to purchase both Minu and Momo for myself as a birthday present. I really did a lot of research, watched videos, and talked to the chat box on the Davines site a number of times trying to make sure that Minu would be right for me. Unfortunately, my hair felt absolutely awful after using Minu. I was really surprised with just how bad it felt- very much like straw/glass, did not feel moisturized, difficult to brush, etc. It was also harder to style and didn’t feel “right” again until my next wash. I wanted it to work so much and it was a little heartbreaking to have made the investment for no reason.

Melanie A.

I love minu shampoo and conditioner! I have fine hair that’s colored and the minu products have made a huge difference! My hair is now soft and shiny all the time and not just when my stylist does it. He was the one that used these products in the salon on my hair. But using this stuff at home too has just been a game changer. My hair looks great and is soft and shiny all the time now. I even like the way it smells. My husband noticed the difference. People at work noticed the difference. My hair has never looked better! Thank you Davines!!! (But, the reviews are true about the packaging. You really could package them better especially the conditioner.) Melanie, Santa Barbara, CA

Lynda

I love the Minu shampoo. I think I love it more than Oi. After trying a sample, I ordered a full size bottle. My hair is super shiny and I can go a day between washing. I used to wash every day until I started using Davines. Also, I always wash my hair twice. First, with a drug store shampoo because I need my sulfates and then I normally follow up with Minu. If I don't use the drug store shampoo, Minu barely leathers the first time, and with the price, I choose to use something else first. I've also noticed that I lose more hair when shampoos don't contain sulfates. Just my hair and scalp. Anyhow, Minu brought my curls and waves back. My hair has volume and shine. I follow up with the luxurious Minu hair mask. I normally don't blow dry my hair after Minu. Instead I use the Oi milk and curl serum and my hair looks so cute, curly and voluminous. I've also noticed that I don't have any frizz after using Davines products, and I live in a very humid city. Minu doesn't dry out my hair either. Will definitely repurchase.

Suzanne J.

MINU feels nice and is okay, but I have fine, highlighted hair and it just doesn't soften it enough. I have used the OI oil and that does help, but honestly the OI shampoo and conditioner work better for my hair. In fact, OI leaves my fine (but thick) hair feeling moisturized without being weighed down at all. The MINU shampoo and conditioner left it feeling flat.

Karina

This product feels so luxurious for the price point, I love the ingredients and smell and truly feel like my hair feels amazing! I would definitely recommend this product. :)

Alisha B.

I love the shampoo and conditioner and the customer service is excellent!

Shelby

great

E W.

I use the Minu shampoo and conditioner. I am not sure how they would work independently or if one is better than the other because I always use both together. My hair feel soft and I have noticed that my color is lasting longer/stays looking good until my next appointment. The packaging is terrible however and I have broken two nails and chipped many more trying to get the shampoo bottle open while in a wet slippery shower. Wish they offered a pump or built in squeeze bottle version where you didn’t have to fuss with flipping the lid open.

Donna K.

This shampoo is GREAT!!! Finally a shampoo that doesn't weigh down my hair. My hair stays cleaner too. This is my go to shampoo!!

Jaisa M.

Not my favorite scent, but it’s really not overwhelmingly strong. It makes my hair feel super clean which I love! Though if you’re not use to that you’ll think it dried out your hair. My hair looks and feel so much healthier! And much shiner!

Pamela M.

I received a sample of the Minu shampoo- it is now my new favorite! I feel like it actually adds body to my hair, too.

Sharon

I used the shampoo and conditioner that I got in my Birchbox and I love it. I have thinner hair that is highlighted and my hair feels great and smells great! Love it!!

Kylie J.

Love the smell of this and how it makes my hair feel. A little goes a long way, so the bottle will last a couple months!

Rachael Layne

Religiously loyal will never switch Got a sample in my Birchbox never went back. I have a very fine hair that gets dirty and greasy very fast this truly cleanse my hair and keeps it cleaner longer My hair feels light and soft and smells wonderful and I am very partial to smells it does not dry my hair personally and I have very fine color treated fragile hair. I also use a conditioning mask from Davine‘s with this and I do wash my hair every day to give it a break and that method works great for me. I have turned on many friends to this company especially MINU I have tried their other products and I like them but this shampoo for me is the best!!

Elle

Dry, straw-like hair I can't believe my stylist recommended this. It's really ruined my hair. Incredibly disappointed.

Beth

So disappointed My stylist recommended this to keep my hair moisturized and protect the color. WRONG! My hair is drier than it's ever been and my color is stripped. So disappointed in this expensive product.

Jenna Lynn Pearson

Super drying... I recently had a stylist apply several davines products which prompted me to get some new shampoo and conditioner alongside the all in one milk and shine spray. I thought this would be a great compliment to my new highlights, but alas, it made my hair incredibly dry and strawlike. Will be trying a different shampoo with more hope...should have read reviews first. :(

Nami

Overpriced for Harsh and Damaging Product The MINU Shampoo along with the NOUNOU Conditioner was recommended for my hair condition and goals, by their customer support. Let me insert here that their customer support is a hit or miss in terms of response in both timeliness and effectiveness. For example, it has been over a month since I requested a return and I have yet to be helped. What is the point of products about which some rave, if the company does not hold up on their return policy as well as customer service? Well in this case, the products don't even work (my personal experience of course) so it's insult to injury. Further, I had to go to a dermatologist because this and/or the NOUNOU rendered my hair drier and my scalp tender pink with a dry, itchy burn and huge flakes of skin falling out. Perhaps it's all the SLS, sulfates, alcohol etc. If Davines would just be an honest company and provide an easy return policy it would help in the least that this entire experience was an utter fail. I will inform the public as necessary, to stay away altogether.

Kathy

minu Did not order this wrong product sent.

Desiree

Gives me really dry hair I really love Minu for its color-protection. It keeps my dyed bright red hair bright. But alas, it is leaves my hair feeling extremely dried out if I use it to wash my hair for even a few months. And I only wash my hair twice a week. So it is back to Love shampoo which is much better for the health of my hair.

Wendy J

Fabulous Products! I wish I could fill in 10 stars! Minu shampoo and conditioner are superb. The ingredients are fresh and high quality. My hair is already healthy and I treat it with these exceptional products to enhance its beauty. Davines is the perfect solution to all my hair care needs. A few years ago I visited the Davines headquarters in Parma and learned so much about their manufacturing and mission. Since, I have used nothing but their products. I like knowing that I am giving back to our planet. Gracie, Davines, for all you do!!

Becky Gary

Great for fine hair I love everything I have tried from davines. This is no exception. Scent is great. Hair color and texture is better than ever. I used this and it’s conditioner along with OI milk and it’s a great combination for my fine, color treated hair. Wish I had found this brand a long time ago. I have been using for 2 months and can already tell a huge difference from the expensive US brands I always used. As soon as I started using davines products I immediately gave away all my Living Proof, Alterna and Pureology products and my long search for the perfect hair product is finally done.

Kiran

Rich but not too heavy I was looking for something to revive my hair after a couple of rounds of balyage that left it feeling dry. My sister is a loyal Davines user and I am so glad I took her suggestion to try it! So far so good in terms of protecting color and I have already seen an improvement in the softness and texture of my hair. It feels rich and lathers up nicely, and when rinsed out there isn't an oily or heavy residue at all. Love it!

Lynn Campbell

Love It I use this on a regular basis. It has done wonders for my hair. Not only does the texture of my hair feel good, it's also shiny and smells great. I have tried the conditioner as well. Just love this line.

W.T. Wells

Excellent for daily use I am very picky about the products I use. Davine’s uses quality ingredients and the results are amazing.

Christi

Love!!! I got this shampoo as part of a holiday set along with the conditioner. I color my hair and recently I ran out so I used just what I had on hand. I could really tell a difference in my color, it looked dull, no shine and no dimension. This shampoo claims to be illuminating and I think it definitely lives up to those claims!!!

Michaeleen Prest

Fabulous Shampoo My hairdresser introduced me to this shampoo and conditioner and the two products are regular purchases for my hair. I have thick, natural wave, color treated hair and the two products give me healthy hair, shine, and softness! I shared the shampoo/conditioner with my two daughters and both were blown away with the product! Any gift giving now includes the shampoo/conditioner set:-)

Monica McClintock

Great shampoo for fine, colored-treated hair With my fine hair, and not tons of it, it's hard for me to find products that's light enough without weighing it down. It's a plus that Minu shampoo and conditioner protects colored-treated as well! Although my hair salon has been selling Davines products for years, I never considered it until a sample arrived in my monthly Birchbox of surprises and I loved it. Placed my first, and not my last, order! Appreciate the samples so I can try other products. Thanks Davines!

Natalie Hutcherson

Best shampoo I love this shampoo, my hair dresser used in on my when I saw her last. I immediately purchased for my house. This shampoo and conditioner set smells great and leaves your hair so soft and light.

Jenni4r

Hair savior!!! This was my first time purchasing minu shampoo and I am obsessed! Best hair product for my recent blonde coloured hair. Ive been looking for a hair product that leaves my hair shiny, healthy looking, and helps my hair growth. This shampoo does all three and more! Plus it smells great :) will definitely purchase again along with the conditioner.

anjo

No what I expected i was using this shampoo for about a month now 3 times a week. I like the smell but it does not react with my hair at all. My hair was always frizzy . I now went back to my regular shampoo. My hair is back to being calm. I had really wanted to like this as it came so highly recommend.

MarilynMeyerLeese

My hair feels wonderful! I just used Minu for the first time. It smells so good and my hair feels so silky!

Vickie50

Lovely shampoo Im love with this shampoo! Its gentle on my dry hair. Not over scented. Perfect.

chocolatelover

Love this shampoo I use Minu shampoo and conditioner everyday. It makes my hair feel thicker, cleaner, and softer than any shampoo Ive used in the past.

Babs

Best shampoo for color treated hair I have been using this shampoo and conditioner for a Month. I am amazed. My hair is clean and shiny and my purple highlights look the same as when I was colored. Ive used other color shampoos and this has outperformed them all.

Bonnie

Great product in many ways I love it! A bit pricey but it does not strip my Hair of color. I like the feel of my hair after I use it

Eileencro

Totally worth the money! I found a sample of this in my daughter's room when she was away at college. I fell in love. The larger is out of this world and the smell is awesome. I ordered three large bottles right away. Don't ever want to run out!

Jenniboots

My go to shampoo My salon started carrying Davines products I have difficulty with other products and this really works for me .. I purchased several different products .. I use Minu shampoo and conditioner.. I love it.. It has a nice smell, my hair looks amazing and my color continues to look great. It is a win win for me. At 52 years old with course somewhat "lion mane" hair... this product does everything I want in a good shampoo and conditioner. Minu comes in travel size as well, so when I am traveling it is perfect. I picked up both! I highly recommend Davines products.

Suze q

See my new hair shine This is my new favorite shampoo ever since my hair grew back after 3 rounds of chemo due to colon cancer. I now have white white hair and it just glows since using Minu shampoo. I suds my hair and leave it that way while showering the rest of my body and then rinse all at one time. It just makes my hair glow.

Hella Kitty

My hair is so soft and shiny after first use I received this product as a sample in my Birchbox and decided to try it on my colored hair. I love how this shampoo has helped my color look vibrant and my hair looked so healthy after the first wash.

jojotoujours

Excellent for my hair. This shampoo does marvels for my hair. It leaves it squeaky clean while bringning the brightest color to my hair. I can use it everyday because it is also very gentle on the hair. It is a fabulous shampoo. I would recommend it anytime.

Fanny

Great Shampoo I love this shampoo, it has a great smell, leaves your hair soft, I have colored hair, blue, purple and green and the water in my town is really hard, but this shampoo has helped keep the color and keep it soft

Lynn

Love It! I have been using Minu shampoo and conditioner for three weeks now. My hair has never felt so good. It actually has a shine to it and looks so healthy. Prior to Minu, I was using Moroccan Oil Shampoo. I am so glad my stylist recommended this product.

Slapshot

Great value A little goes a long way. Gentle but builds body and prepares for Minu conditioner... winning combo and great scent!

jill

Love this product I received this in a Birchbox and loved it from day one. I have grey mixed with colored hair that is thinning. My hair health has noticeably improved and I even seem to be growing some new hair which was an unexpected benefit.

CBoom

Life Changing. The Minu line has literally changed my life. My hair has never felt so healthy and soft plus it makes my color last forever.

Anne

Best haircare ever! Love love this product!! It has changed my hair! It stays curled and is super soft!

Aminta7

Terrific product I love the feel, smell and packaging of the shampoo & conditioner. My hair feels and looks healthier.

sylv53

perfect shampoo for my type of hair. I love this shampoo it makes my hair soft and shiny, my hair gets very dry usually after i get my hair color done. But this shampoo brings my hair back to life, i like the way it leaves my hair.

Lindsey

Amazing shampoo and the aroma is fabulous LOVE the minu shampoo!!! I'm a stylist and am actually obsessed with most of the davines line! The minu shampoo is gentle and helps preserve the life of your color, and the aroma is amazing!! Would highly recommend!!!

Gayle

Minu Shampoo restores and shines! Simply amazing! I am a half Asian female with naturally black hair. Long story short I have been coloring my hair red/blonde/brunette with highlights for the past 34 years. I have always used high quality products that my stylist recommended like Alterna, Bumble and Bumble, and others. They have helped keep the coloring damage down but it seemed to be getting very dry with split ends espcially after I turned 55. My sister's (very bluntly) told me last year that my hair was looking very bad!! My stylist changed salons to one that uses your products exclusively. I thought I was pretty product savvy but I had never heard of Davines. My stylist picked out Minu shampoo for me and Nou Nou conditioner in a tub. First I couldn't beleive how long an 8 oz shampoo lasted me. You only need a little bit and my hair is fairly long. Second my sister's and others told me after about six months of use how my hair looked healthy again. They were walking behind me and they said it was the best they had seen in years! Unbelievable comments I get now! I'll take all I can get! I also don't need to wash my hair as often as I used to. I am SO happy to have found your products. Also I was a rep in the beauty/perfume industry for 23 years and became fragrance sensitive and your products do not bother me. Thank you!!!

Jenny_vdh

Love Minu!! I use this everyday to keep my hair feeling healthy! It leaves it feeling soft and healthy! The smell isn't too over powering, just a nice clean smell.

PHampt

Best shampoo I've ever used!! I color my hair every 5 wks and this Minu shampoo has made my hair thicker, healthier and shinier than ever before. Even my stylist comments on how healthy my hair is. I wish they still sold it in the 1000ml format!!

Steph 419

My first time using this amazing product ! My hair feels healthier ! It's shiny and I love feeling its softness. Smell is awesome - I only need a small amount and I'm good to go! Definitely will rebuy! Customer service great!

Kona

My hair colored/highlights looks better But, product pricey for amount. Only 250 ml. Other shampoos testing 300 ml. The conditioner is packaged in a very difficult container. I have a manicure and getting that lid off has damaged them. New packaging is required. I do not know if going to re-order. Just is not what I expected sorry. I have been searching for a new product and reason for ordering yours.

AmyD1972

Best Color Protecting Shampoo ever!!! Another gem my stylist uses and it's just amazing, my color has never had this much staying power and I'm a REDHEAD.

Jackie63

Love the smell and lather My hair feels and smells wonderful. I use the conditioner too.

cmtaylo

My hair looks and smells great I used Momo first and switch to Minu to help maintain my colored hair. My hair has never looked and smelled so good. My color is vibrant and my hair is strong. All this in a gentle eco friendly product.

Melanie

In a class of its own I have very long hair, ( halfway to my knees.) This shampoo keeps it healthy and beautiful I alternate with Oi and Melu as well.

Brittstar

Rainbow Brite This product Minu made my color last for months and it was so luxurious

MINU Shampoo

Illuminating and protective shampoo for colored hair

Benefits

Ingredients

How to use

Packaging components

Complete your routine

Ingredient Highlight

Touch and Feel

FAQ

Is MINU Shampoo made with natural ingredients?

What other products complement MINU Shampoo well?

How does MINU Shampoo help make hair color last longer?

What hair types does MINU Shampoo work best on?

Why should you include a shampoo for colored hair in your routine?

Read all the reviews

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