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    SET
    The OI Routine
    1 kit
    Home - Products - The OI Routine
    Vendor: SET The OI Routine Complete set of best-selling OI products for all hair types -8b13c913-8e05-4ea8-8449-7ee7d4f040cb
    SET

    The OI Routine Beautifying routine for all hair types

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    Size
    1 kit

    Free Shipping on order $75+

    Free samples with every order.

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    Shine
    Softness
    Hydrating
    OI Shampoo
    • Immediate enhanced shine and softness.
    • Deep hydration and nourishment.
    • Detangling action.
    • Strong cosmetic effect from the first use.
    • A delicate, sensory cleansing.
    • Long-lasting aromatic scent with notes of thyme, pine, musk, and amber.

    ABOUT THE PRODUCT
    The ideal shampoo for all hair types, OI Shampoo is infused with nourishing, carotenoid-rich Roucou oil. Our hair softening shampoo has a milky-smooth texture, leaving hair satin-soft, shiny and hydrated - with a long lasting perfume and immediate cosmetic effect.

    OI Conditioner
    • Deep hydration and improved softness.
    • Enhances shine and manageability.
    • Helps detangle and reduce frizz.
    • Leaves a lasting, elegant fragrance.

    ABOUT THE PRODUCT
    With a rich but light consistency, the award-winning OI Conditioner is the ideal nourishing conditioner for all hair types. Our softening conditioner moisturizes and protects hair from frizziness, while delivering instant shine and softness to the touch. OI Conditioner is formulated with nourishing, carotenoid-rich Roucou Oil.

    OI All In One Milk
    • Super bright and soft hair.
    • Detangling and anti-frizz moisturizing effect.
    • Heat protection up to 230°C (446°F).
    • Enriched with natural Antioxidants.
    • Persistent sensory fragrance.

    ABOUT THE PRODUCT
    Lightweight with a detangling and moisturizing effect, the OI All In One Milk is a hydrating hair milk with multi-functional properties. This leave-in spray softens the hair and helps manage frizz. Our hair milk can be sprayed onto towel-dried hair or vaporized onto the hands, then distributed throughout the hair for long lasting hydration and a shiny finish.

    OI CONDITIONER 250ML: AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, DIMETHICONE, CETRIMONIUM CHLORIDE, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, BEHENTRIMONIUM METHOSULFATE, ETHYLHEXYL METHOXYCINNAMATE, PANTHENOL, PHENYLPROPYLDIMETHYLSILOXYSILICATE, BENZYL ALCOHOL, PARFUM / FRAGRANCE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, ISOPROPYL ALCOHOL, DIMETHICONOL, DISODIUM EDTA, CITRIC ACID, SODIUM BENZOATE, TOCOPHEROL, BIXA ORELLANA SEED OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT. OI ALL IN ONE MILK 135ML: AQUA / WATER / EAU, CETEARYL ALCOHOL, PANTHENOL, BEHENTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, BENZYL ALCOHOL, CETYL ALCOHOL, TOCOPHEROL, AMODIMETHICONE, CETRIMONIUM CHLORIDE, AMODIMETHICONE/SILSESQUIOXANE COPOLYMER, SODIUM BENZOATE, TRIDECETH-5, CITRIC ACID, GLYCERIN, TRIDECETH-12, CYCLOPENTASILOXANE, PHENOXYETHANOL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, LAVANDULA OIL/EXTRACT, GERANIOL, METHYL SALICYLATE, ALPHA-ISOMETHYL IONONE, CAMPHOR, PELARGONIUM GRAVEOLENS FLOWER OIL, LINALOOL, LINALYL ACETATE, LIMONENE, CITRUS LIMON PEEL OIL / CITRUS LIMON (LEMON) PEEL OIL, PINENE. OI SHAMPOO REFILL 500ML: CYCLOPENTASILOXANE, DISILOXANE, DIMETHICONOL, CYCLOHEXASILOXANE, ETHYLHEXYL METHOXYCINNAMATE, PARFUM / FRAGRANCE, TOCOPHEROL, HELIANTHUS ANNUUS SEED OIL / HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, BIXA ORELLANA SEED EXTRACT, MAURITIA FLEXUOSA FRUIT OIL, HEXAMETHYLINDANOPYRAN, EUCALYPTUS GLOBULUS OIL, ACETYL CEDRENE, TERPINEOL, CITRONELLOL, METHYL SALICYLATE, LAVANDULA OIL/EXTRACT, GERANIOL, ALPHA-ISOMETHYL IONONE, CAMPHOR, PELARGONIUM GRAVEOLENS FLOWER OIL, LINALOOL, LINALYL ACETATE, LIMONENE
    The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
    Glossary

    OI Shampoo
    1. Apply this moisturizing shampoo to wet hair and gently massage focusing on scalp.
    2. Continue by distributing the product over the lengths, down to the ends.
    3. Rinse out thoroughly.
    4. Repeat if needed.
    After shampooing, pair with OI Conditioner or OI Butter for enhanced shine and immediate, nourishing care. For extra frizz-control and heat protection action try OI All in One Milk leave-on. Indulge in a luxurious, sensorial experience—hair feels pampered, radiant, and irresistibly soft with luminous shine.

    OI Conditioner
    1. Before applying it, wash your hair well with a mild shampoo, such as OI Shampoo. 
    2. Remove excess water and use the conditioner on damp hair. 
    3. Apply a small amount of product starting from the top and massage the lengths well, down to the ends. 
    4. Gently comb through hair and leave on for 2 to 3 minutes. 
    5. Rinse thoroughly, dry and style your hair as desired.
    OI conditioner will give your hair incomparable softness and shine.

    OI All In One Milk
    1. Apply 10-15 sprays to washed, towel-dried hair.
    2. Do not rinse, and proceed with styling.
    It is possible to apply the product as a moisturizing finish, vaporizing it on the hands and then distributing it evenly on the hair, if they are particularly dehydrated. If your hair is frizzy and unruly, you can apply OI All in One Milk after OI Conditioner to provide extra moisture and make your hair even softer and silkier.

    Complete your routine

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    Ingredient Highlight

    Roucou oil is extracted from the seeds of Achiote, a plant native to the Amazon. Roucou oil offers remarkable benefits for hair: it has a high content of carotenoids, vitamin A and selenium, with protective and antioxidant properties which help reduce damage from external aggressors and treatments, contributing to a silky hair effect on all hair types, including damaged hair.

    Touch and Feel

    Feels like: A creamy texture unveiling a luxurious silky lather
    Smells like: Aromatic with hints of thyme and pine, sweet and floral, warm with musk and amber

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    We are part of the B Corp community since 2016

    Made In Italy

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