Trends come and trends go but natural beauty is forever! This is the inspiration behind Tom Connell’s latest campaign, which blends up-to-date colors and cuts with multiple styling options for maximum freedom. Are you ready to turn style on?
Express yourself, your own way
Today’s color movement is a celebration of self-expression, a way to enhance your inherent beauty through play and experimentation. From tinted darks to cheerful brights and color-blocking, embrace rich, natural tones like warm amber, butterscotch and nutshell to create a look that is all your own. It’s time to shine!
Easy, wearable and approachable
Created by Davines Hair Art Director Tom Connell, our new collection of looks are as natural and authentic as they come. Each color and cut has two distinct styling options, giving you more choice to evolve your look for different occasions or whenever the mood takes you. This is your look, your way.
Tides of Waves
Color focus
Rich chocolate roots blend seamlessly into copper blonde ends, creating a subtle, organic vibrancy. Just wait until the sun catches those locks.
Style it up
With just enough layers to add natural movement, these long to mid-length French girl waves still have the structure you need to give the look body and weight.
Hero products
- More Inside Primer and More Inside Volume Boosting Mousse for body and hold
- More Inside Dry Wax Finishing Spray for definition
Evolve to… Glazed Sleek
Color evolution
The polished, smooth surface created by the new styling reflects the light for more shine, vibrancy and color depth. Look in the mirror and love what you see.
Style variation
Transition to a more glamorous, smooth look using More Inside products to build and hold the hair, creating a polished, blown-out finish that’s all confidence, all the time.
Hero products
- More Inside Primer for body
- More Inside Shimmering Mist for shine
- More Inside Medium Hairspray for hold
Skater Waves
Color focus
Embrace out-of-this world sunkissed peach blonde tones flowing from darker, more grungy natural roots for a contrast that just works.
Style it up
Farrah Fawcett meets skater girl for a modern look with plenty of volume and movement. With a grown out fringe and shaggy lengths, diffuse-dried styling highlights the hair’s natural texture.
Hero products
- More Inside Primer and More Inside Curl Moisturizing Mousse for volume and movement
- More Inside Sea Salt Spray for a surfy, textured finish
Evolve to… Gentle Twist
Color evolution
This look is a great example of how natural light can alter the appearance of hair’s color, from warm and vibrant by day to a more muted, bronze blonde in the cool evening light.
Style variation
A simple twist, a few hair pins, and you’ve got a whole new, shorter look. Styled with More Inside products, you can add shine and texture for a polished, sleek and elegant result.
Hero products
- More Inside Oil Non Oil for shine
- More Inside Dry Wax Finishing Spray for texture
Cappuccino Curls
Color focus
This wonderfully rich brunette is offset with a sweep of playful cappuccino through the side that you can reveal or hide depending on how you’re feeling. You call the shots!
Style it up
Keep it simple with a soft, natural curl, simply defined for a super wearable and honest silhouette. After all, nature is the most inspirational artist.
Hero products
- More Inside Primer
- More Inside Curl Building Serum
- More Inside Dry Wax Finishing Spray
Evolve to… Expanded Curls
Color evolution
With looser, brushed out ends, the color becomes more diffused, making the look even softer around the face. Combined with those defined curls, it’s a look with a lot to offer.
Style variation
A combination of tongs and More Inside styling products help to separate and loosen the curls, creating more definition to the look. Just watch those curls bounce!
Hero products
- More Inside Shimmering Mist for moisture and shine
- More Inside Invisible Serum to separate and loosen
Find your nearest salon
Ready to find your dream Street in Motion look? Contact your nearest salon and speak to your stylist about how to enhance your natural beauty today.
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