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Shop With a Purpose on Green Friday

On November 24th, we're giving 20% of net sales from us.davines.com to reforestation projects.


Carrying on the tradition we started in 2021, we invite you to purchase with purpose at our Green Friday event this November 24th. We are proud to announce that 20% of net sales that day will go toward the tree-planting non-profit Scolel'te to support forestation projects. 

Green Friday: the origins 

Green Friday is a movement that started in France in 2017 to propose a sustainable alternative to Black Friday. As the climate continues to change and our understanding of human impacts deepens, Green Friday becomes even more relevant and essential.


Davines has participated in Green Friday since 2021. We see the day as an opportunity to encourage our community to make empowered purchases that have a positive impact on the planet. In 2023, we are donating 100% of online Green Friday profits to our corporate partner, Scolel’te, and its work in carbon sequestration through creating forests. As a token of our appreciation, we’re offering free shipping on all orders.

Green Friday: The Origins 

Green Friday is a movement that started in France in 2017 to propose a sustainable alternative to Black Friday. As the climate continues to change and our understanding of human impacts deepens, Green Friday becomes even more relevant and essential. 


Davines has participated in Green Friday since 2021. We see the day as an opportunity to encourage our community to make empowered purchases that have a positive impact on the planet. In 2023, we are giving 20% of online Green Friday net sales to our corporate partner, Scolel’te, and its work in carbon sequestration through creating forests.

Hair Care That Supports Community, Forests, and Regeneration

Scolel’te is the world's longest-running ecosystem services project on the voluntary carbon market. Based in Chiapas, Mexico, the organization promotes sustainable rural development through forest conservation and regeneration. The project supports the local community by providing work opportunities that honor and protect the land, creating a sustainable future for the next generation.

Davines and Scolel’te

We partner with Scolel’te to offset our emissions through carbon credits. The project is known for trading the world's first voluntary carbon credits and has served as a benchmark in carbon offsetting globally. It’s the project that sparked the formation of the international Plan Vivo Foundation in 1994. Our partnership with Scolel’te is helping us at Davines meet our ambitious goals of protecting and increasing biodiversity around the world through regeneration.

Developing a More Sustainable Hair Routine

Green Friday is just one day, but we at Davines make sustainability a priority all year. You can, too, by making small changes to your daily routines. As far as hair care goes, you can aim to wash your hair less often and with cool water, choose leave-on products and formulas made with ingredients that support regenerative agriculture, save energy by reducing hot tool usage. Our products are made in a carbon-neutral facility with ingredients that heal the planet instead 

of hurting it.

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