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From Black Friday to Green Friday

Start changing your consumption choices today, and start shopping consciously. On Green Friday, November 26th 2021, 100% of Davines online sales will be donated to support biodiversity. 

Continuing our new yearly tradition,  Davines has once again decided to take a step towards change, because each of us — as an individual or a company — plays an important role within our society, and it is important to undertake the responsibilities that this role entails. On November 26th, 2021, #GreenFriday,  100% of Davines online sales will be donated to support biodiversity


Black Friday began as a US tradition — linked to Thanksgiving — that has spread worldwide in recent years. Thanksgiving  is celebrated on the fourth Thursday of November: the next day, called Black Friday, marks the unofficial start of the holiday shopping season.

The main appeal of Black Friday has been the discounts and deals that can sometimes last through the weekend until Cyber Monday, a day mainly devoted to promotions on tech items. This push toward "impulsive consumption" can be extremely harmful: it makes us buy things that we don't need, which runs the risk of them being thrown away because they are not used.

However in recent years, something has changed, thanks to the arrival of Green Friday, a movement that started in France in 2017 to propose a sustainable alternative to Black Friday. This conscious consumption choice has become more popular as our knowledge of climate change — and the impact of mankind in this process — has expanded and deepened.



As a proud B Corporation who prioritizes both beauty and sustainability, we look at Black Friday as an opportunity to encourage Davines customers to make empowered purchases that have a positive impact on the world.

For the entire day of November 26, we will donate 100% of online sales to CSA (community-supported agriculture) coalitions.

CSA connects individuals to local farms in a mutually supportive relationship — people become members of a farm in exchange for shares of a local harvest. And even when it's not Black Friday, you can feel proud knowing that 1% of every purchase goes to 1% for the Planet to support environmental organizations.


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Since 2006, offsetting and mitigating our carbon emissions has been a top priority — from achieving a carbon-neutral production site to packaging that's 100% compensated, it's one of our core brand values. Green Friday means celebrating making more sustainable choices, so we wanted to also remind you that your online orders are100% carbon-neutral, thanks to our partnership with Cloverly. 

We partnered with Cloverly to calculate the carbon emissions of shipping each order based on location — this means that your shipping is carbon-neutral with our carbon offsets. It's an amazing step toward enjoying sustainable beauty you can believe in, with a product that's fully carbon-neutral from the factory to your doorstep.


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Once a Davines product enters your bathroom, you can still do a lot to continue reducing emissions

1. Select a cooler water temperature.

2. Turn the water off while you apply the shampoo, conditioner or treatment.

3. Turn the running water on only to rinse, then shut it off immediately.

4. Use the hairdryer at the lowest temperature possible. Or just air dry your hair!

5. Remember to unplug the hairdryer, straightener or iron immediately after use. A plugged-in device still uses energy, even when it is off.


There are many ways in which each one of us can make a difference: it can be intimidating when you look at it as many small drops, but a change of perspective lets you see that we are actually an entire ocean.

Here are some simple steps you can take: and be sure to share your own tips with us on Instagram @davinesnorthamerica:
  1. Opt for a green energy supplier: this is the most important choice you can make to reduce your emissions!
  2. Have your systems checked to ensure they are efficient and there are no water or energy leaks
  3. Sort your waste by separating the various materials to ensure proper disposal and recovery
  4. Choose to devote your free time to an environmental or social association. There are a great many initiatives to clean up parks or beaches, reforestation activities, local or global groups that need your ideas and your hands
  5. Conscious consumption also extends beyond Green Friday: try to prioritize using sustainable products made by companies that care for the planet and for people. If you need some ideas, we recommend looking at the List of B Corporations, certified companies that meet the highest environmental and social sustainability standard.

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1 Comment

1 Response


January 10, 2022

Yesterday, while I was at work, my sister stole
my apple ipad andd tested to see if it caan survive a twenty five
foot drop, just so she can be a youtube sensation. My iPad is
now broken and she has 83 views. I know this
is enturely off topic but I had to share it with someone!

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