Inclusivity is just as important to our brand and heritage as sustainability. We’ve always strived to highlight individuality and diversity, which is why our in-salon offerings and product formulas aim to celebrate hair of all textures and types. And with that in mind, we’ve created haircare for a range of hair textures, scalp types, and specific hair concerns. (Our Essential Haircare collection in particular features products that meet the specific needs of different hair types.)Still, we understand that the sheer variety of products might be overwhelming to navigate—which is why we put together this guide to help you discover the collections and ingredients that will best serve you and your hair’s unique needs.
Normal hair doesn’t require much more than the basics—but why stop there? OurOI range is enriched with Roucou Oil to deeply hydrate, soothe, and nourish every hair and skin type. Think of it as a moment of indulgence in your otherwise busy day. For normal hair that’s dry—as it can be after a weekend in the sun—consider theMOMO shampoo and conditioner from theEssential Haircare range. Infused with vitamin- and mineral-rich Cartucciaru Melon extract, the MOMO formulas work to replenish dehydrated hair and boost shine without weighing hair down.
While curly hair comes with built-in body and texture, it can lack hydration and therefore be more prone to frizz. That’s because a curl’s coil shape prevents the scalp’s natural oils from easily sliding down the shaft and moisturizing the lengths. So any formula used on curls, be it shampoo or a mask, has to contain moisturizing ingredients to make up for it. OurLOVE/curl shampoo and conditioner deliver volume, shine, and manageability to waves and curls with the help of almond extract.
For more unruly or frizz-prone curls, LOVE/smoothing shampoo and conditioner harness the power of Minuta Olive extract, which is abundant in nourishing fatty acids and Vitamin E, to soften and moisturize hair. The creamy formulas hydrate as they cleanse for smooth, frizz-free hair. For hair that’s both dry and damaged, try the Naturaltech Nourishing Shampoo and conditioner from our Naturaltech line. With gentle surfactants and soothing grape phytoceuticals, they leave hair clean and smooth.
For fine hair, there’s nothing better than a gentle, lightweight formula that can cleanse hair without flattening it. OurDEDE shampoo and conditioner are powered by Orbassano Red Celery extract, which cleanses hair and leaves it healthy, shiny, and balanced. For those seeking more volume, the Caprauna Turnip extract inVOLU shampoo helps keep fine hair lifted, offers visible volume, and won’t weigh it down.
Photo by: @karlibobarley
Thinning hair requires a little more attention for both the hair and scalp. It’s a job forNaturaltech, which combines advanced technology with high-quality natural ingredients to treat a variety of scalp and hair conditions. Brimming with caffeine phytoceuticals to boost circulation,Naturaltech Energizing Shampoo takes a two-prong approach to thinning hair: it encourages new hair growth while strengthening weakened hair to minimize breakage.On the other hand,Naturaltech Replumping directly addresses hair vulnerable to breakage while also boosting volume. The creamy, sudsy formulas protect hair elasticity and deeply moisturize hair to fortify it, while helping it appear thicker and fuller.
If you have a standing appointment with your colorist, it’s worth investing in products designed to enhance and protect your color-treated hair. OurAlchemic collection offers shampoos and conditioners rich in pure pigments that intensify, refresh, and brighten the color of both natural and colored hair. And they cater to a range of shades — including silver, blonde, brunette, and copper — to ensure that everyone has a perfect match.
For everyday protection, try the MINU shampoo and conditioner from the Essential Haircare range. The MINU formulas feature Salina Caper blossoms, which are rich in quercetin (a protective amino acid) and color-protecting polyphenols. These work to gently cleanse, maintain, and extend the lifespan of color-treated hair.
Hair that’s been damaged by things like chemical treatments or styling tools need TLC in the form of protein-rich formulas, which help rebuild strands; and formulas likeMELU shampoo and conditioner from our Essential Haircare line deliver. Full of lentil seed extract, which helps to strengthen amino acids, they cleanse and repair damaged or overworked hair. Similarly protective are theNOUNOU shampoo and conditioner, which restore and replenish hair with antioxidant-packed Fiaschetto Tomatoes.
To repair existing damage and stave off harm in the future, treat damp hair to Liquid Spell, an amino acid-rich formula used post-shower that visibly restores and strengthens damaged hair while boosting body and shine. It provides heat protection and imparts a healthy, lustrous sheen.
Consider this the starting point, and discover our masks, styling products, and more to create the right hair routine for you.
by Deanna Pai
cover photo by @karlibobarley
23 Comments
23 Responses
Sandi Cook
January 15, 2024
I have very thinning hair due to medicines and extensions.do you guys offer help?
Sandi Cook
January 15, 2024
I have very thinning hair due to medicines and extensions.do you guys offer help?
Gail Lococo
July 11, 2023
Hair grey, short, straight, but getting thin.
Gail Lococo
July 11, 2023
Have tried MINU/shampoo & conditioner from my hair dresser, she recommended for my hair getting very thin above my ears,etc. could I buy from you? My hair was always blond naturally and now is blond w/grey, short. Please reply. Thank you! Looks like blond grey, but thinning, which is a concern. Thanks!
Mildred Mercado
May 02, 2023
I have fine oily gray hair .I’ve shampooing and conditioning the “purple shampoo products” which makes my hair more oily.I shompoo daily.your products having recommended by my hair stylist.You do you recomend.I would like also hair spray.
Melissa
May 02, 2023
I have long medium to thick hair and struggle with dandruff. I do not have any color on my hair and would love to hopefully have some volume. What would you recommend?
Sherry Brittingham
March 17, 2023
I’ve been getting my hair highlighted for YEARS I like to use a purple Shampoo to help with it turning brassy more on the orange tone. Can you help me find a shampoo and conditioner? I’ve never purchased anything from your website before. I got a travel size of your SU/hair& body wash I only used it for a body wash and I am a person that has to smell EVERYTHING before buying I LOVE, LOVE the smell of this that’s why I hade to look it up too see more about it! I have my cosmetologist license I usually buy my hair products from a licensed hair store. I hope to hear back soon
Annie
October 14, 2022
I have medium length wavy hair that isn’t color treated is usually pretty soft. However, it gets really greasy on the top and back of my head. I’ve tried multiple products to help with this and I feel like nothing is working. Do you have a recommendation of what type of shampoo/conditioner I should use?
Ada
September 27, 2022
I have thin straight hair. My scalp is to much greasy, but the length of my hair is very soft.And they barely grows. I was wondering what shampoo or mask do you guys recommend to make them more thick and less greasy. Thanks
Elaine Turgeon
July 25, 2022
I have salt and pepper hair. They have a natural curl that get frizzy when hot and humid. Which product would you recommend
Alicia
May 12, 2022
Just discovered your site very exciting & little overwhelming. I have thin hair, dark brown with some waves, no more coloring cut hair short to let the grays do their job. I though after a year my hair will have more whites. I was wrong. I wish I have a little more length do a ponytail and leave my hair alone until the whites/silver/mouse colors show. . I need shampoo, products for my type of hair. I may have 20% of gray the rest is all very dark brown especially the whole back. Top and near ears where the grays are. I dont want to buy the wrong products. thanks
Alicia
May 12, 2022
Just discovered your site very exciting & little overwhelming. I have thin hair, dark brown with some waves, no more coloring cut hair short to let the grays do their job. I though after a year my hair will have more whites. I was wrong. I wish I have a little more length do a ponytail and leave my hair alone until the whites/silver/mouse colors show. . I need shampoo, products for my type of hair. I may have 20% of gray the rest is all very dark brown especially the whole back. Top and near ears where the grays are. I dont want to buy the wrong products. thanks
Barbara
March 10, 2022
I also have fine hair with wave and experiencing hair loss because of medication for rheumatoid arthritis. Also tends toward being dry. Biggest issue is a lack of body, dryness & thin ing! What is the best product for me??
Krystal Hargrove
February 24, 2022
I have fine hair with a slight wave, experiencing hair loss..Also tends toward being dry. Biggest issue is a lack of body & its colored. What is the best product for me??
Louise LaMont
January 10, 2022
Happy New Year! I have short naturally curly, baby fine hair. I shampoo and condition every other day. What products can you recommend for me?
Thank you.
Levi
January 10, 2022
What do you recommend for fine, color-treated, wavy hair? Thank you.
Levi
January 10, 2022
What do you recommend for fine, color-treated, curly hair? Thank you.
Sue
December 09, 2021
Hi.
I’d like to buy my daughter in law some Davines products for Xmas.
Please can you recommend the best shampoo range for Asian hair that is never coloured or processed and straightened only occasionally. Actually beautiful hair.
Many thanks.
Sue C
Yolande
December 09, 2021
Hi I have blond hilighligted hair…very frizzy nd very brittle ends…do u have a protein rich range which will maintain my colour pls…
Jaci
November 30, 2021
What about oily hair ? The Solu should only be used once a week so what about the other washes?
Ann Caldwell
November 18, 2021
Hey – do I need to use the volu conditioner if I use the shampoo. I want to pair the shampoo with the volu mist.
Marsha Duncan
October 19, 2021
I have not tried your hair products but I went to a spa in Hilton Head SC and the used Comfort Zone facial products. The products were heaven. Is the Skin Defender still her being sold
AND is there anyway to but a sample set of the hair products? I would love to try them and share them with my dad gâtées and granddaughters. If they are as wonderful as the skin care I’m positive we will be a life long customer.
Thank you
Rita Stincer
October 19, 2021
I have fine, color-treated, gray and sometimes dry hair. Do u have a packs of trial sized products so that I can see which one works best for my hair before I commit to a larger size? I saw some on Ebay but I would prefer to purchase them directly from the company. Thanks
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