Newly Reformulated!
Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals.
Shampoo for natural and treated blonde hair. It gently cleanses, removing buildup and hard water metals residue,preserving hair colour and preventing unwanted shifts in tone. The creamy formula detoxifies the hair fibre and restores its pH balance after in-salon treatments for softer and shinier hair. For best results, follow with the Rich Conditioner and Beautiful Things Restoring Leave-In Mask.
RINSE THOROUGHLY IN CASE OF CONTACT WITH EYES
JAGUA BLUE EXTRACT: natural indigo blue extract sourced from Jagua fruit (Genipa Americana) in Colombia. This plant-based alternative to synthetic dyes supports local communities and biodiversity. It balances and enhances blonde hair without causing chromatic overload, keeping both cool and warm blondes vibrant. It also restores shine and vitality to natural blonde hair, protecting it from environmental stressors.
Feels like: A creamy texture unveiling pleasant silky lather.
Smells like: Fresh citrus and spice open the fragrance with an uplifting touch, leading to crisp green notes and soft florals at the heart. Warm woods and musk create a smooth, comforting base, leaving a lasting and effortless elegance.
We have neutralized our direct emissions since 2018
We are part of the B Corp community since 2016
