Your Daily Dose of Everything Award-Winning Hair Every DaySoftness, Shine, and Control in One Iconic Do-It-All Formula
ESSENTIAL HAIRCARE
NOUNOU Shampoo Nourishing Shampoo, gently cleanses highly processed or brittle hair
$37.00
Price ($0.15/ml)
ESSENTIAL HAIRCARE
NOUNOU Conditioner Nourishing and detangling conditioner for highly processed or brittle hair
$42.00
Price ($0.17/ml)
For damaged hair!
ESSENTIAL HAIRCARE
NOUNOU Hair Mask Nourishing and repairing mask for damaged or very dry hair.
$44.00
Price ($0.18/ml)
New Scent!
HEART OF GLASS
HEART OF GLASS Rich Conditioner Fortifying, enhancing conditioner for natural or cosmetic blondes
$50.00
Price ($0.20/ml)
OI
OI Soufflé Leave-in liquid-to-foam mousse for radiant shine and full-bodied
$50.00
Price ($0.40/ml)
Award Winner
NATURALTECH
NOURISHING Shampoo Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair
$40.00
Price ($0.16/ml)
NATURALTECH
NOURISHING Vegetarian Miracle Mask Extra moisturizing mask for dry and brittle hair
Unavailable
ESSENTIAL HAIRCARE
MELU Shampoo Anti-breakage shampoo that gives shine to long or damaged hair
$37.00
Price ($0.15/ml)
ESSENTIAL HAIRCARE
MELU Hair Shield Heat protecting shield for long or damaged hair
$43.00
Price ($0.17/ml)
ESSENTIAL HAIRCARE
MELU Conditioner Anti-breakage conditioner that gives shine to long or damaged hair.
$42.00
Price ($0.17/ml)
New Scent!
HEART OF GLASS
HEART OF GLASS Sheer Glaze Brightening thermal fluid for natural or cosmetic blondes, with UV protection
$41.00
Price ($0.27/ml)
THERE MUST BE AN ANGEL
Beautiful Things Restoring Leave-in Mask Repairing mask for colored or lightened hair.
$73.00
Price ($0.81/ml)
HEART OF GLASS
HEART OF GLASS Intense Treatment Reinforcing, brightening treatment for natural or cosmetic blondes
$43.00
Price ($0.29/ml)
OI
OI All In One Milk Leave-in hydrating treatment controls frizz, protects from heat, and adds shine and softness
$45.00
Price ($0.33/ml)
NATURALTECH
REPLUMPING Conditioner Elasticizing and moisturizing conditioner
$40.00
Price ($0.27/ml)
THE CIRCLE CHRONICLES
The Restless Circle Invisible elasticizing anti-breakage mask for the hair of people always on the go
$13.00
Price ($0.26/ml)
NATURALTECH
NOURISHING Vegetarian Miracle Conditioner Moisturizing balm for dry and brittle hair
Unavailable
OI
OI Conditioner Hair conditioning cream to give amazing softness, moisture and shine
$50.00
Price ($0.20/ml)
NATURALTECH
RENEWING Conditioning Treatment Longevity conditioner for all scalp and hair types
$45.00
Price ($0.18/ml)
NATURALTECH
RENEWING Serum Superactive Professional longevity serum for all scalp and hair types
Unavailable
Heat Protectant
LIQUID SPELL
Liquid Spell Reinforcing Bodifying Fluid Bodifying fortifying fluid
$55.00
Price ($0.44/ml)
NATURALTECH
NOURISHING Hair Royal Jelly Superactive A multi-active complex, this is remineralizing and vitaminic for the scalp
$74.00
Price ($9.25/ml)
Can be used as a mask
NATURALTECH
NOURISHING Hair Building Pak Restructuring mask with vegetal keratin combined with Biacidic Bond Complex for dry and brittle hair
$49.00
Price ($0.20/ml)
FOR DAMAGED HAIR
THE CIRCLE CHRONICLES
The Renaissance Circle Repairing mask for damaged hair without hope
Unavailable
Heat Protectant
MORE INSIDE
This is a Primer Anti-humidity bodifying tonic to support the fold in a natural way
$20.00
Price ($0.20/ml)
NATURALTECH
WELLBEING Conditioner moisturizing conditioner for all hair types.
$40.00
Price ($0.27/ml)
NATURALTECH
NOURISHING Keratin Sealer Moisturizing fluid with vegetal keratin and amino acids to protect and untangle damaged hair
$40.00
Price ($0.40/ml)
MORE INSIDE
This is an Invisible Dry Shampoo
Invisible Dry Shampoo for refreshing and volumizing without any residue
$40.00
Price ($0.16/ml)
Limited Edition
SET
OI Mini Gift Set Essential set for amazing shine to the hair with a hand cream gift
$59.00
($59.00/Unit)
Limited Edition
KIT
Boreal Tundra Gift Set for All Hair Types This discovery set is designed to nourish, protect, and enhance your hair with a bodifying effect, anti-humidity shield, and exceptional shine. Ideal for dry or treated hair, it leaves strands looking extraordinarily beautiful and healthy
$56.00
($56.00/Unit)
SET
The OI Routine Complete set of best-selling OI products for all hair types
$158.00
($158.00/Unit)
FAQs
What causes damaged hair?
Hair can be damaged in three ways: Mechanical damage happens when hair is over-brushed, over-styled, or exposed to environmental factors. Chemical damage is caused by hair dye, bleach, or harsh hair products. Heat damage occurs when hair styling tools are used too often without heat protection.
How can I tell if my hair is damaged?
Ensure you are checking the condition of your hair regularly. Look for signs such as dullness, rough texture, split ends, breakage, and excessive tangling. Pay attention to how it feels when you run your fingers through it, as damaged hair may feel brittle or straw-like. Another sign of damage is that your hair is not growing, even with frequent trims. You may also notice increased frizz and difficulty styling your hair due to its damaged state.
Can damaged hair be repaired?
We recommend regularly trimming split ends, applying deep conditioning treatments, minimizing heat styling, and using gentle hair care products to restore the health of your hair and prevent further damage.
How do I care for damaged hair?
To care for damaged hair, opt for chemical-free products that can help restore moisture and shield it from further damage. Before styling, apply a heat protectant or moisturizing leave-in spray. For further treatment, consider applying a hair mask weekly to restore hydration.
What is the best shampoo for damaged hair?
To restore and repair your hair, consider opting for a nourishing shampoo that is formulated for your hair type and needs. Choose from a daily shampoo enriched with moisturizing and protective antioxidant properties, or select an anti-breakage shampoo designed to gently cleanse while leaving your hair soft and silky.
What is the best conditioner for damaged hair?
When repairing damaged hair, choose a conditioner formulated with nourishing and moisturizing ingredients. A moisturizing conditioner can help strengthen hair strands, improve elasticity, and effectively revitalize the hair’s condition. A conditioning treatment may also nourish and promote the longevity of the scalp and hair.
Should I cut my damaged ends?
Leaving damaged ends can lead to further breakage and hinder healthy hair growth. Scheduling a trim every three to four months can help your hair grow faster while keeping it healthy and fresh.
How do I repair chemically damaged hair?
To help repair and revitalize treated hair, consider a deep conditioning treatment specifically designed to nourish and repair chemically treated hair, whether bleached, permed, or colored.
Is it okay to use heat styling tools on damaged hair?
It's best to minimize heat styling on damaged hair. If you use heat tools, make sure to apply a heat protectant spray or serum beforehand and use the lowest heat setting possible to reduce further damage.
Read More
Damaged hair is a common and frustrating concern, often caused by a variety of external factors, including hair type, climate, styling choices, and hair care routines. Split ends, frizz, breakage, dull appearance, and limpness are just a few signs that our hair needs repair. However, with proper care, hair damage can be managed, treated, and even reversed.
For chemically damaged hair, it's essential to use products that restore moisture, enhance elasticity, and protect color-treated strands. Salon processes such as dying, bleaching, perming, and chemical straightening can leave hair follicles vulnerable and dry. Look for shampoos and conditioners designed to replenish moisture and strengthen hair structure.
You don’t have to stop going to the salon or using heat on your hair but you should be intentional about using the right hair products. Consider incorporating a leave-in conditioner, softening hair oil, or heat protectant, especially before using styling tools. Our damaged hair products use high-grade ingredients that support your hair’s normal structure and bolster its natural defenses.
By using gentle products, trimming hair regularly, and minimizing heat styling, you can help your hair thrive naturally and stay strong. Remember, your hair deserves to be treated with care.
