How often should I shampoo my hair?

Shampoo For Everyday Hair

OI

OI Shampoo Gentle daily shampoo for radiant, shiny, velvety-soft hair

$43.00

($0.15/ml)

Meet Revamped Essential Haircare

New formulas, same great results

Discover the Range

NATURALTECH

ENERGIZING Shampoo
Revitalizing mild shampoo for fragile scalp and hair prone to falling out

$40.00

($0.16/ml)

SET

OI Sampling Kit
Award-winning OI collection in an exclusive reusable pouch

$25.00

($25.00/Unit)

Scalp Detox

Healthy hair starts at the roots

Shop Scalp Care & Detox

Stylist Pick!

HAIR REFRESHER

Hair Refresher Dry cleansing shampoo that does not require water

$34.00

($34.00/Unit)

NATURALTECH

DETOXIFYING Scrub Shampoo Revitalizing shampoo for scalp lacking tone

$40.00

($0.16/ml)

NATURALTECH

RENEWING Shampoo Longevity shampoo for all scalp and hair types

$40.00

($0.16/ml)

ALCHEMIC

ALCHEMIC Shampoo Silver Color-enhancing shampoo for cool blonde tones.

$36.00

($0.13/ml)

More of What You Love!

OI Shampoo Refill Pouches are here!

Shop Now

NATURALTECH

CALMING Shampoo Soothing shampoo for sensitive scalp

$40.00

($0.16/ml)

MORE INSIDE

This is an Invisible Dry Shampoo Invisible Dry Shampoo for refreshing and volumizing without any residue

$40.00

($0.16/ml)

NATURALTECH

PURIFYING Shampoo Shampoo for both dry and greasy dandruff.

$40.00

($0.16/ml)

Give a Gift, Get a Gift

Refer your friends and choose your reward!

Learn More

Award Winner

NATURALTECH

NOURISHING Shampoo Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair

$40.00

($0.16/ml)

NATURALTECH

REBALANCING Shampoo Rebalancing shampoo for scalps with sebum hyper-production.

$40.00

($0.16/ml)

NATURALTECH

WELLBEING Shampoo Moisturizing shampoo for all hair types.

$40.00

($0.16/ml)

ALCHEMIC

ALCHEMIC Shampoo Copper Color-enhancing shampoo for warm red or copper tones.

$36.00

($0.13/ml)

ALCHEMIC

ALCHEMIC Shampoo Red Color-enhancing shampoo for cool red tones.

$36.00

($0.13/ml)

SET

OI Shampoo Refill Duo
Shampoo Refill Duo

Unavailable

NATURALTECH

REPLUMPING Shampoo Elasticizing and moisturizing shampoo

$40.00

($0.16/ml)

Spring Favorites

This season's staples for your most beautiful hair yet

Shop Now

ALCHEMIC

ALCHEMIC Shampoo Chocolate Color-enhancing shampoo for dark brown or black tones.

$36.00

($0.13/ml)

ALCHEMIC

ALCHEMIC Shampoo Tobacco Color-enhancing shampoo for lighter brunette tones.

$5.00 $36.00

($0.02/ml)

Back in Stock!

AUTHENTIC FORMULAS

Cleansing Nectar
Multi-function oil texture shampoo for all hair and skin types

$36.00

($0.13/ml)

Hair Quiz

Different hair types, different needs.

Get a personalized routine.

Take The Quiz

PASTA & LOVE

Hair beard & body wash Men's multipurpose wash to cleanse the hair, beard, and body

$30.00

($0.10/ml)

ALCHEMIC

ALCHEMIC Shampoo Golden Color-enhancing shampoo for blonde tones.

$36.00

($0.13/ml)

Introducing There Must Be An Angel

Our professional line designed to repair, restore, and protect colored and lightened hair

Explore

Newly Reformulated!

THERE MUST BE AN ANGEL

HEART OF GLASS Silkening Chelating Shampoo
Enhancing shampoo for blond hair

$41.00

($41.00/Unit)

OI

OI Shampoo Refill OI Shampoo Refill

Unavailable

Coming Soon

SET

LOVE CURL Shampoo Refill
Elasticizing and controlling shampoo for wavy or curly hair.

Unavailable

Coming Soon

SET

MINU Shampoo Refill
Illuminating and protective shampoo for colored hair

Unavailable

Which Shampoo Is Right For You?

⠀

Learn More

Coming Soon

SET

MOMO Shampoo Refill
Moisturizing shampoo for dry or dehydrated hair

Unavailable

Coming Soon

SET

NOUNOU Shampoo Refill Pouch
Nourishing shampoo for damaged or very dry hair

Unavailable

Coming Soon

SET

LOVE Smoothing Shampoo Refill Smoothing shampoo for frizzy or unruly hair

Unavailable

ESSENTIAL HAIRCARE

DEDE Shampoo Delicate shampoo for all hair types

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

DEDE Solid Shampoo Delicate solid shampoo for all hair types

$29.00

($29.00/Unit)

ESSENTIAL HAIRCARE

VOLU Shampoo Volumizing shampoo for fine hair

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

VOLU Solid Shampoo Volumizing solid shampoo for fine hair

$29.00

($29.00/Unit)

ESSENTIAL HAIRCARE

LOVE SMOOTHING Shampoo Smoothing shampoo for frizzy hair

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

LOVE SMOOTHING Solid Shampoo Smoothing solid shampoo for frizzy hair

$29.00

($29.00/Unit)

ESSENTIAL HAIRCARE

NOUNOU Shampoo Nourishing shampoo for processed hair

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

LOVE CURL Co-wash Curl-enhancing co-wash for curly hair

$57.00

($57.00/Unit)

ESSENTIAL HAIRCARE

LOVE CURL Shampoo Curl-enhancing shampoo for curly hair

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

MELU Shampoo Anti-breakage shampoo for damaged hair

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

MOMO Solid Shampoo Moisturizing solid shampoo for dry hair

$29.00

($29.00/Unit)

ESSENTIAL HAIRCARE

MOMO Shampoo Moisturizing shampoo for dry hair

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

MINU Shampoo Illuminating shampoo for colored hair

$38.00

($38.00/Unit)

KIT

MINU Discovery Kit Routine to protect and enhance color-treated hair

$28.00

($28.00/Unit)

ESSENTIAL HAIRCARE

SOLU Shampoo Clarifying shampoo for all hair types

$38.00

($38.00/Unit)

ESSENTIAL HAIRCARE

SOLU Sea Salt Scrub Deep cleansing sea salt scrub for all hair types

$52.00

($52.00/Unit)

SU

SU Hair & Body Wash Aftersun hydrating hair and body wash

$38.00

($38.00/Unit)

Original Formula

SET

LOVE SMOOTHING Shampoo
Smoothing shampoo for coarse or frizzy hair

$16.00

($16.00/Unit)

Original Formula

SET

MOMO Shampoo
Deep hydrating shampoo for dry and dehydrated hair

Unavailable

Original Formula

SET

MINU Shampoo
Illuminating and protective shampoo for colored hair

$16.00

($16.00/Unit)

Original Formula

SET

LOVE CURL Shampoo
Curl enhancing and taming shampoo for curly or wavy hair

$16.00

($16.00/Unit)

Original Formula

SET

VOLU Shampoo
Specific volumizing shampoo for fine or limp hair

$16.00

($16.00/Unit)

Shampoo

OI Shampoo Gentle daily shampoo for radiant, shiny, velvety-soft hair

ENERGIZING Shampoo Revitalizing mild shampoo for fragile scalp and hair prone to falling out

OI Sampling Kit Award-winning OI collection in an exclusive reusable pouch

Hair Refresher Dry cleansing shampoo that does not require water

DETOXIFYING Scrub Shampoo Revitalizing shampoo for scalp lacking tone

RENEWING Shampoo Longevity shampoo for all scalp and hair types

ALCHEMIC Shampoo Silver Color-enhancing shampoo for cool blonde tones.

CALMING Shampoo Soothing shampoo for sensitive scalp

This is an Invisible Dry Shampoo Invisible Dry Shampoo for refreshing and volumizing without any residue

PURIFYING Shampoo Shampoo for both dry and greasy dandruff.

NOURISHING Shampoo Nourishing shampoo for dehydrated scalp and dry, brittle and damaged hair

REBALANCING Shampoo Rebalancing shampoo for scalps with sebum hyper-production.

WELLBEING Shampoo Moisturizing shampoo for all hair types.

ALCHEMIC Shampoo Copper Color-enhancing shampoo for warm red or copper tones.

ALCHEMIC Shampoo Red Color-enhancing shampoo for cool red tones.

OI Shampoo Refill Duo Shampoo Refill Duo

REPLUMPING Shampoo Elasticizing and moisturizing shampoo

ALCHEMIC Shampoo Chocolate Color-enhancing shampoo for dark brown or black tones.

ALCHEMIC Shampoo Tobacco Color-enhancing shampoo for lighter brunette tones.

Cleansing Nectar Multi-function oil texture shampoo for all hair and skin types

Hair beard & body wash Men's multipurpose wash to cleanse the hair, beard, and body

ALCHEMIC Shampoo Golden Color-enhancing shampoo for blonde tones.

HEART OF GLASS Silkening Chelating Shampoo Enhancing shampoo for blond hair

OI Shampoo Refill OI Shampoo Refill

LOVE CURL Shampoo Refill Elasticizing and controlling shampoo for wavy or curly hair.

MINU Shampoo Refill Illuminating and protective shampoo for colored hair

MOMO Shampoo Refill Moisturizing shampoo for dry or dehydrated hair

NOUNOU Shampoo Refill Pouch Nourishing shampoo for damaged or very dry hair

LOVE Smoothing Shampoo Refill Smoothing shampoo for frizzy or unruly hair

DEDE Shampoo Delicate shampoo for all hair types

DEDE Solid Shampoo Delicate solid shampoo for all hair types

VOLU Shampoo Volumizing shampoo for fine hair

VOLU Solid Shampoo Volumizing solid shampoo for fine hair

LOVE SMOOTHING Shampoo Smoothing shampoo for frizzy hair

LOVE SMOOTHING Solid Shampoo Smoothing solid shampoo for frizzy hair

NOUNOU Shampoo Nourishing shampoo for processed hair

LOVE CURL Co-wash Curl-enhancing co-wash for curly hair

LOVE CURL Shampoo Curl-enhancing shampoo for curly hair

MELU Shampoo Anti-breakage shampoo for damaged hair

MOMO Solid Shampoo Moisturizing solid shampoo for dry hair

MOMO Shampoo Moisturizing shampoo for dry hair

MINU Shampoo Illuminating shampoo for colored hair

MINU Discovery Kit Routine to protect and enhance color-treated hair

SOLU Shampoo Clarifying shampoo for all hair types

SOLU Sea Salt Scrub Deep cleansing sea salt scrub for all hair types

SU Hair & Body Wash Aftersun hydrating hair and body wash

LOVE SMOOTHING Shampoo Smoothing shampoo for coarse or frizzy hair

MOMO Shampoo Deep hydrating shampoo for dry and dehydrated hair

MINU Shampoo Illuminating and protective shampoo for colored hair

LOVE CURL Shampoo Curl enhancing and taming shampoo for curly or wavy hair

VOLU Shampoo Specific volumizing shampoo for fine or limp hair

FAQs